VMworld 2013 Video: Srinivas Krishnamurti gives an update on VMware's EMM efforts

One of the things that people noticed about VMworld this year was that there were few mentions of enterprise mobility management (EMM) products in the keynotes. That doesn't mean that they're not working on it, though. I caught up with Srinivas Krishnamurti, the person behind EMM at VMware, to go over everything they have been up to in this space:

Check out the video for all the details.


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Let’s clear up a few things:

- VMware has not solved the problem for Android and has a different direction for iOS.  AKA a mess. The mobile hypervisor is VMware’s XenClient. It’s forcing a mind-set of virtual machines for a use case that makes limited sense. It’s niche at best, and not something users want and even from an IT point of view it’s the wrong solution, outside of very specific niche use cases if you discount government. If this is the guy behind all this then there is little hope as this is his lead statement, and I just see this as CYA to save face to what amounts to garbage. Can he give a single meaningful customer deployment statistic? Of course not, and the excuse of it’s early will be used hiding the fact to the blind. Try listening to customers as opposed to the current VMware tactic of selling crap in mobile.

- VMware has FAILED to deliver anything for iOS. A MAM demo was given at VMworld in 2012, and since then there has been no execution with sorry excuses of console integration used to deflect attention from lack of delivering anything that customers want. Perhaps that’s why this dude’s boss quit after only a few months after they hired him from Microsoft (I guess he was the actual person behind mobile, not this dude as he claims) as well as the GM. iOS 7 APIs is just an excuse to buy time, while they figure out how to do anything. It also completely overestimates what’s there and shows a total lack of understanding of what else enterprise customers need over and beyond.

- The reality is that most customer conversations and partner opportunities are nascent and still only at the MDM tactical stage. VMware has nothing to offer that would generate a meaningful broad customer conversation in mobile. It is 100000% delusion to BS otherwise. It’s the cold hard truth that VMware needs to face up to and do something drastic about. This incremental face saving crap is not doing to achieve anything.

- There is nothing that was said that leads me to have confidence in VMware doing anything useful in mobile.  They just don’t get it.

- VMware for Mobile=Yawn, move along, don’t waste time, nothing to see here.

- VMware may dismiss my comments as just another rant. Well it’s a rant, only because I expect so much more from VMware that you have failed to deliver. As I tweeted last week, if VMware does not make huge progress in EUC in the next year, it’s dead. The time for excuses is over…


(1) What do VMware's customers tell them about having two completely different product strategies for Android and iOS? I can't see how IT or end users will like this approach. I remember when at Citrix for a brief period of time we had two Receivers - one for XenApp and the other for XenDesktop. It was a brief period! I don't see a simple solution to this problem unless they build a Fusion for iOS. And if they were able to build a Type 2 hypervisor for iOS, then it leads to the next question: Will users like an O/S within an O/S strategy?

(2) Maybe the Android virtualization strategy is similar to Parallels or Fusion? But in that case, end users are trying to run a different OS - Windows on a Mac. The Android hypervisor seems more like XenClient. But have VMware adequately solved the usability problem of O/S within O/S, or O/S next to O/S, battery life, time to boot up virtual O/S? I find it doubtful.