How to align with Microsoft and Citrix, from BriForum 2006

This is a video of a breakout session from BriForum 2006.

Session Description:
We’ve been trying to tell Microsoft (and the Microsoft Field teams) what Citrix does for years, yet they still don’t get it! Why? In short, it’s a difference of perspective. This session will address a number of reasons for this "problem" and suggest some unique ways we can leverage this difference in perspective and suggest ways we can use both companies as a resource in our technical world. Topics to be discussed include:

  • A view from both perspectives Microsoft’s Infrastructure Optimization initiative and why we should care
  • Positioning projects for support and funding
  • How to demo an "Identity and Access Management" solution and an "Information Worker" solution to Microsoft

Presented by: Rick Dehlinger

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