CA Technologies is entering the EMM space (Video from Mobile World Congress 2014)

Last week at Mobile World Congress, CA Technologies announced that it would be entering the enterprise mobility management space. I talked to Nagi Prabhu, Vice President of EMM at CA, to get an overview.

(Scroll down below the video for more.)

CA EMM is folded up into a larger collection of products called the CA Management Cloud for Mobility. Besides EMM, it encompasses mobile DevOps tools from CA's Layer 7 acquisition, and later this year will include tools to facilitate internet of things (IoT)-related applications.

Drilling down into CA EMM, there are four components:

MDM CA has actually had MDM since last year. It's based on code from SAP Afaria, but they've added enhancements for scalability and multi-tenancy and integrated it into CA EMM.

MAM They offer an SDK and an app wrapping tool, with features for encryption, authentication, remote management; conditional policies based on location, network, time, etc; and control over access to device frameworks like the camera, location, contacts, etc.

MEM (Mobile Email Management) This is different from other vendors' approaches to mobile email—it's actually more of a traditional DLP product. It scans emails for sensitive content, encrypting certain messages and attachments so that even though they're delivered to the built-in email client, they can only be viewed from a managed corporate app.

MCM (Mobile Content Management) This file syncing product can connect to multiple sources of data, including existing on-premises sources. The client apps feature collaboration and chat capabilities.

CA ties this all together with what they call "Smart Containerization." Essentially, this refers to all of their dynamic policies that can be applied to apps, devices, email messages, and content.

A few thoughts come to mind on first glance at CA EMM. First, one part that seems to be missing is some sort of third-party email clients. Over the last year we've seen most other large EMM vendors start to offer their own email apps, so I wouldn't be surprised if CA did the same.

Second, what's interesting about CA EMM is that they're touting integration with DevOps and API management-related components—a slightly different angle than much of the rest of the field.

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When CA enters a business, you know the bottom feeders are here and it's already commodity.