Brian & Gabe LIVE #22 - Part 4: Guise Bule joins us to talk about Brian's new book & VMware WSX

Listen to the whole interview with Guise Bule here!



Okay. So we’ve got 45 minutes into the conversation. Let’s kind of hit up some other news type things that happened this week and take our last 15 minutes and just sort of move on for other topics. I don’t know what… My week this past week has been still focusing on this book which is done writing, but we’re doing layouts and all the final changes and stuff. 

That book is now off to the printer. Our book, The VDI Delusion, it ought to be in Amazon very soon. I’m hoping today. I just got to figure out how to make the table of contents work right in the Kindle version. I think once we send it to Amazon, its available there. I’m hoping it’s very, very soon available to get that. 

Gabe: Yeah. If you haven’t noticed it, Brian hasn’t written anything in like 20 days or something like that on It’s because there’s a book. He’s been the primary writer for one 60,000 word article.

Brian: And a hell of an article. Usually we don’t even proofread articles. Well, I don’t. I don’t know about you Guises.

Gabe: No, not really.

Brian: It’s the web. We edit it tomorrow and it’s a problem.

Gabe: Yeah. We edit it on the fly.

Brian: The other kind of things happen. I noticed also there’s a job posting on VMware is looking for a senior director of product marketing for Horizon. I don’t know if that’s Noah’s job, but if you look at it, it’s the senior director is going to have a bunch of PMs reporting to this person. They want someone with like an MBA and ten years of experience and for the primary interface to talk about Horizon in front of analysts and the press and the media and have thought leadership and the product line leadership and everything. 

I don’t know if that means that Horizon is on pause until they hire this person now that Noah has left. I haven’t spoken with Noah actually since he left and is now at ML Wiring, but I guess there’s anyone who thinks that VMware is awesome, Horizon is awesome, wants a cool job, it’s available.

Gabe: Yeah. That’s too bad if it is postponed just because there was so much promise to it, but I guess as long as they get something done and something shiny between now and September 1st.

Brian: Yeah. The rest of the team’s still there so they’ll press on, but maybe this is one of those jobs that they have to post, but they have an internal candidate or something like that. Yeah. The other thing though, Justin sent this article today about VMware – 

Gabe: WSX. Have you heard of this before?

Brian: No, but I was looking –

Gabe: Okay, me either.

Brian: On Twitter. Hang on a second. Let me make some noise here. Alright.

Gabe: What the hell was that?

Brian: It’s this microphone stand. So WSX, the article made it look like it was an app blast. It was HTML5 client for Windows desktops and applications works natively in Safari and the iPad and these web browsers with no plugins. I tweeted that I guess WSX is the new name or is the production name for App Blast, which is cool actually because remember there was ESX and GSX back in the days. I guess WSX is like work station SX. People posted that’s actually not the same thing. I actually can’t find it this exact second on this.

Gabe: So the gist of this thing though is that it runs on VMware work station for Linux and allows you it’s HTML5 access to that desktop, that specific desktop. I don’t know if it’s App Blast. That’s what I first thought.

Brian: It’s not.

Gabe: Yeah. That’s what I went into and looked. I don’t know where this thing fits in or why. I’m surprised that we didn’t hear of it until today. It came out in Wired before. Usually things hit Wired a month after they got popular.

Brian: It’s annoying too because they talk about how like VMware cracks this code and I feel bad for companies like Ericom and Install Free who did this stuff for the past year. It’s like Rodney Dangerfield, can’t get no respect. Then VMware does it and Wired is all like they’ve cracked the code.

Gabe: Yeah. HTML5 access to Linux based VMware work station Windows virtual machines.

Jack: I think somebody over at Wired might have a friend who works at VMware or something because it seems that over the last couple of weeks, there have been like three or four articles in Wired mentioning VMware that I’ve never seen that happen before.

Gabe: Yeah. It’s funny. It came out today, so I don’t know if maybe they just there was a leak through into certain website because Wired had it and it looks like In Gadget has it. I think that Wired article mentioned Ars or was in some sort of partnership with Ars Technica. I feel like this is some sort of coordinated assault on the consumer press.

Brian: This is the same people who loved OnLive. This is the same thing.

Gabe: These are the same people that said oh my god. How can OnLive be in violation of Microsoft? 

Brian: Those people that there’s nothing funnier than watching…

Gabe: It was like teenage high school drama.

Brian: Yeah. Which we play our part in that world too, but we at least do different stuff. All these consumer things that when the consumers start writing about our area and I don’t think this is just me being an asshole, but I’m definitely this they’re writing about our area and they don’t know what they’re talking about at all.

Gabe: Jackasses.

Brian: Yeah because that happens, all the OnLive stuff, half the articles about OnLive, were wrong or misleading and this stuff too. I feel bad because like I said if I’m Aerocom or Install Free or someone, I’m pissed at this because it’s like we’ve doing that for a year and a half now. Nothing and then VMware…

Guise: I felt the same.

Gabe: Oh, yeah. Also, if you’re a desktop provider.

Brian: Right.

Guise: Kind of you’re just not impressed by it. You’re right about the articles kind of being skewed by journalist’s understanding of the space. It’s why Guise Bule challenges Microsoft bates them to sue him is screaming across the internet right now.

Brian: That’s just the headlines. I can’t argue with that.

Guise: Great headlines. Yeah.

Brian: I’ll respect that. It’s funny because people accused you, Guise, of only being like self-promoting. He only did this for a publicity stunt retweeted by 246 people. 

Guise: This isn’t a new subject actually. That Microsoft licensing. It really isn’t. It’s hurt my business for a long, long time since we’ve had a business. It really has.

Brian: Somebody at Wired should write the article like this crazy stuff has been happening for like eight years. 

Gabe: Yeah. Right because if they write about it like that then they were clearly behind the times and not a reliable source for relevant information. If they write about it like it’s new.

Brian: I’m saying that they could write it as like the extended back of the magazine eight page long feature expose of terrible travesties of a particular industry.

Gabe: Right. When the first page is just a giant title in 96 point font and it says continued on page 193.

Brian: Alright. So what have I missed? While I’ve been the past three weeks or so kind of heads down in this book, you Guises have been writing. So what’s been going on?

Gabe: Jack and I are working on a file of mobile beta management argument.

Jack: Yeah. For the last like two and a half weeks we’ve been covering seemingly nothing, but mobile data management over at consumerized IT. There are several different conversations to be having. There’s the personally created corporate information versus corporate created information arguments and there’s the if you manage the data you don’t have to manage the device argument. There’s the will any one of these companies ever become the de facto corporate Dropbox argument? 

Brian: Or I loved Colin’s, we already have an enterprise version of Dropbox. It’s called Dropbox and all the people, the commenters, were arguing Dropbox is not enterprise. It’s not enterprise ready. It’s a very dangerous thing. It’s not safe and you can steal the keys and all this kind of stuff.

Gabe: This is the FUIT thing, man. It’s there. Who gives a shit if they think it’s not enterprise ready? It’s already everywhere.

Brian: So money because that’s it. That’s what I kind of say like all of these conversations about whether Dropbox is secure are irrelevant because all your shit is in Dropbox now anyway. All your stuff…

Jack: But for the user created shit, that’s whatever. We never had control of that stuff anyway and so what people want is something from the other end to when the users are trying to access the corporate stuff so they don’t have to bring it in Dropbox, if your company has whatever crappy solution that’s not as robust as Dropbox, if you’re at least making an effort of extending your corporate data in a way that can be safely accessed on mobile devices, then that’s a really big next and you capture a lot of people that would be otherwise 100% be using Dropbox.

Brian: So you don’t even have to get, like our company for example. We evaluated Box and for our use case Box was not as good as Dropbox.

Gabe: We didn’t like it for our own personally created user information, but for the stuff, the reports the company puts out, if they’re putting it out on their official corporate Box and Box is slower than Dropbox with something, who cares? At least there’s a way for us to view it.

Brian: On our devices – 


Brian: By having two different solutions? 


Gabe: It’s all complicated because there’s Box that doesn’t work for our use case, but it works for other people’s use case in the organization. So now we actually have two solutions.

Brian: But we do have two solutions. We have our SMB file sharer going through our SSL-VPN and we have our Dropbox. 

Gabe: Yeah and so we also have Box or whatever.

Brian: No. We don’t have Box because we didn’t go for it, but my point is if they put in Box, they’d have to get rid of the SMB file shares and only use Box.

Jack: We go to something that like sinks the SMB file share and like rides on top of that like a hyper-drive res…

Brian: The point is that right now because all we have is this old school SNB file share, everyone in our office, even like the sales reps that are 22-years-old are all using Dropbox. Now the three of us Gabe, Brian, Jack, and Justin might continue to use Dropbox for the data we create, but if the company had Box, a lot of people would probably stop trying to find Dropbox. 

I think the point is it’s like with app virtualization, you don’t have to have a solution that works for 100% or is 100% as good as Dropbox, but you’ve got to do something. If you just have SNB sharers then – 

Jack: Then you’re 100% guaranteed.

Brian: To have Dropbox with everyone.

Jack: The thing for the corporate solution to aspire to is maybe that corporate Box someday is good enough that Gabe, you and I and Brian and Justin, we all say you know what, we might as well use that, but until then the stuff that we create on our own and put in Dropbox, they never had control of anyway. What’s the big deal sort of? I guess, Gabe, this is an article from Gabe that will be coming out tomorrow on CIT.

Brian: CIT is Consumerized IT.

Gabe: Right. That’s our inside speak. My whole question is I guess it seems like people are waiting for this perfect solution that will secure all the data on the mobile devices and the question I’m left with is, what’s different now than what was there three or four or 50 years ago because there’s always been corporate data leaving the organization and it’s always been on some device or another. It’s on laptops. It’s in my briefcase. It’s on my Hand Spring Trio from 2000.

Brian: But your HandSpring Trio from 2000 only had like 8 megabytes of corporate data.

Gabe: Right. So that’s fine, but my briefcase could be chuck full of two reams of paper or something right? I guess my point here is that and what this article is going to talk about is the fact that this was, we have a certain threshold of pain that we’re willing to endure because we’ve been enduring it. We’re okay with that, right? 

We’ve got two types of data. We’ve got the data that we store under lock and key, but you go into this room and if you’re looking at it from a physical perspective. You go into a room, you’re not allowed to copy it, you’re allowed to nothing. 

Then you’ve got the other data, the user created data that is essentially insecure by default because somebody else created it and it’s on another device. I think that the solution’s, we don’t have to be, my point is that we don’t have to be looking for the perfect solution that secures every piece of data and make sure that every device is locked down perfectly because we can’t trust the users to have this data on their device and all this crap. 

All we have to do is give them a way to access the data because they’re going to find another way to do it anyways. Even if it applies to…right. If we give them some or if there’s some management capabilities on top of that, I think that’s okay. All we’re trying to do, I think, is get the risk down to what it was before everyone had an iPhone in their pocket – 

Brian: So all we’ve got to do is get that smoke back in that bottle and…

Gabe: I don’t think so. I’m saying the smoke is out and it will be out no matter what. If, like you said before, if they have Box, we’ve got to give them something, right?

Jack: We’ve got to give them something for the corporate data because that’s the way they work and if we don’t give them something, then they’ll treat it the way that they treat their personal data, the way we treat our personal data.

Gabe: Right.

Jack: There has to be a way no matter what. I’ll just loop this into another thing that I wrote for like those 60% of companies or whatever, I don’t know the exact number in our survey that we did a while ago that like haven’t been comment, they miss in any way at all. 

I say like the very, very first step that you take in your consumerization BYOD or whatever strategy is to accommodate that corporate data on personal devices even if it’s just a mobile data management solution because you can manage the devices all you want, but you’ll get the very first step, you’ll get more mileage out of providing that data in a safe way. 

That data doesn’t have to try to replace Dropbox across the board. The more this organization provides the more likelihood that users are going to have something there instead of bringing it into Dropbox.

Brian: Yeah.

Gabe: It keeps honest people honest. The rogues are still going to be the rogues. They’re still going to you know, if you’re about to quit the company and you want to export all of your client contacts and all of their information to a PDF and throw it up on Dropbox and share it with the whole world because you’re pissed off, then fine. You’re going to do that one way or another. That’s going to happen.

Brian: We have a case in point, Bradley Manning.

Gabe: Okay. Who’s that?

Brian: That’s the name of the – 

Jack: US Army private.

Brian: Yeah. The guy that got busted for Wikileaks.

Gabe: Yeah, exactly. The rogues are going to be the rogues. We’re just trying to keep the honest people honest. Frankly, it’s not a new problem and that’s my whole perspective is that this is something that we’ve been dealing with for a while. There’s an acceptable level of risk and there always has been. So we just need to keep that in mind. We’re not going to find this white whale solution that fixes everything on mobile devices only.

Brian: So as the three of us had that conversation, this is a great analogue for our Consumerized IT website, as the three of us had that argument conversation – 

Gabe: A whole other conversation is happening.

Brian: Everyone in the chat room continued to talk about what we were talking about for the first 45 minutes and I feel that way sometimes about Consumerized IT. Maybe we’ll make a separate show, a separate radio show that’s just about the consumerization of IT and that way we can focus just on the more sort of corporate desktop and application type stuff on this show and then we’ll do the consumerization stuff as a separate effort because that’s a big part of our lives, but it’s something that maybe doesn’t matter as much to everyone. 

Gabe: This has been one of the more active chat rooms I think, that we’ve ever had. This is a good topic, I think. It excites them. 

Gabe: Yeah. All the security conversation because that’s what most of this conversation is about is how is this insecure versus this and which one is better based on security alone. There’s so many other reasons or ways you can compare them as well. It would be cool if there was a way to get the chat room into the conversation more because there’s so much stuff going on, but we’d have to pause the show to go and read all the conversation going on.

Brian: We’re actually going through some stuff in our… we’re sort of reorganizing our studio here a little bit. I don’t know if we even told you that, Gabe, but I think we’re going to get a big TV and put the chat room up in that so we can at least see it more easily.

Gabe: Badass.

Brian: Anyway, I guess we’re out of time for today. Let’s wrap this up. I don’t know if we have any, if anyone has any final thoughts or anything you want to share, but anything from you, Guise?

Guise: No. Thank you for having me, gentlemen, it’s been a pleasure.

Brian: Yeah. It was great to finally talk to you in person. We’ve seen snippets of your personality come through on Twitter and so thank you for – 

Guise: We’ve been emailing for years, Brian. Arguing for years about desktops, haven’t we really, when you think back to all the emails?

Brian: I didn’t want to disclose all of that. There’s nothing, but emails from Guises like are you fucking kidding me? With links. I have appreciated that and it is in fact Guise being on the show today is based on the email exchange we had last week and it’s like alright. We’re bringing you on the show. I thank you, Guise, for taking the time to join us. 

Guise: You’re welcome.

Gabe: Yeah. Thank you.

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