I caught up with Joe Horine, Citrix's senior director for corporate communications. When asked about the lack of technical sessions, he told me that Citrix is really focusing on making iForum an industry conference as opposed to a tech conference. After all, Citrix is really trying to move upstream in cutomer organizations by focusing on C-level and director-level messages instead of technical messages. This is a good idea since these are the people who control the budgets and generally make the purchasing decisions.Horine also said that Citrix is now offering a lot of technical content and training through other channels, including the recently announced eLearning initiatives and local seminars. Finally, Horine pointed out that Citrix collects feedback forms at the end of each event, and they use these forms to create the content for the next year's iForum.