VMware puts its EUC money where its mouth is

When the VMware View iPad client hit the App Store last year, I argued it was a lesson in contradiction.

When the VMware View iPad client hit the App Store last year, I argued it was a lesson in contradiction: On one hand, VMware says Windows is on its way out, and on the other hand, VMware keeps Windows alive on the hottest non-Windows device on the market.

Now fast forward a year. VMware View 5.1 just hit the market with a new, less Windows-centric approach that better aligns with the company's  messaging. Three years ago, VMware's sole approach was to use View to deliver Windows desktops, but the company has shifted focus in response to user demand, said Vittorio Viarengo, the company's vice president for end-user computing (EUC), at this week's VMware Forum in Boston.

"At the end of the day, what users want is their apps and data on any device," he said.

VMware's major initiatives in this area are Horizon Application Manager, which lets IT create enterprise app stores for Software as a Service (SaaS) apps, Web apps and ThinApps, and Octopus, the company's enterprise version of Dropbox.

View, Horizon and Octopus each require a separate endpoint agent, but that won't always be the case. In a breakout session on VMware's EUC efforts, staff architect Andrew Johnson said View, Horizon and Octopus will all stream into one agent in the future.

VMware's strategy is clearly aimed at the consumerization of IT, and based on these statistics provided by Benjamin Gray, a principal analyst at Forrester Research, it's probably the right direction:

  • By 2020, Millenials will make up 45% of the workforce.
  • Out of all information workers, 52% use three or more devices for work, and 14% use six or more devices.
  • Twenty-six percent of workers use SaaS and Web apps without IT's knowledge or permission.
  • In 2011, 44% of organizations had no cloud services strategy. That number dropped to 24% this year.
  • In 2012, 8% of organizations were executing on a formal cloud plan. That number rose to 11% this year.


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