By now it should be clear that yesterday's post about the new startup called "pDesk" was an April Fool's joke. However, based on some of the emails I received throughout the day, it's clear that some people didn't get the joke. (I don't mean they didn't know it was a joke, because I think everyone knew that. But some people thought I just typed up a bunch of B.S. about a made up company, when instead I think the joke is better than that.)
So ignoring the fact that "if you have to explain it, it isn't funny," I'm going to explain why yesterday's post about pDesk was funny.
The "magic product" that I wrote about yesterday was not just some random fantastical BS. The product I described was the traditional, physical desktop! (Get it? "p"desk instead of "v"desk?) Everything I described was the good old-fashioned traditional features we've had for decades.
It's funny that with desktop virtualization we get so boxed into a certain way of thinking and we focus on the limitations of the technology. So when I describe these "amazing" breakthroughs, we don't even realize that I'm talking about something that's been around forever.
So yesterday when I talked about pDesktop being able to "pre cache" the entire Windows OS stack to the client, I was talking about installing Windows locally. When I talked about the user personality being saved to the "internal cloud server" once the user logged off, I was talking about roaming profiles. And when I talked about "100% application compatibility" and "no performance 'hit' of a hypervisor," well, I was talking about plain old Windows!
I got the idea from someone I saw on tv once talking about the Amazon kindle and electronic paper. He said something like, "Can you imagine if we had ebook readers first, and then regular paper was the new invention? We'd say, 'wow! we can take this anywhere. And there is no battery. And it works outdoors. And you can get it wet. And you can fold it. And it's so cheap you can just throw it away when you're done reading it!'"
The same is true for the physical desktop. Think about the advantages! Full application compatibility. User persistence. User-install apps. All Windows apps are supported. No performance hit of a hypervisor. Offline mode. This list goes on...
Obviously we got a lot of traction with our 2008 April Fool's "LUFlogix" announcement, so this year we decided to raise the bar by adding the fake website to the joke. (Best $6.95 Gabe ever spent.) So next year, geez, I guess we're going to have to record fake videos and interviews and stuff too.