Time to wade through all the BYOD mobile device management product confusion

We were pretty excited when Horizon Mobile was announced at VMworld this August, but soon enough some confusion about how it actually works came up.

We were pretty excited when Horizon Mobile was announced at VMworld this August, but soon enough some confusion about how it actually works came up. On top of that, lately I’ve received several emails from vendors about BYOD/corporate-personal separation/whatever mobile device management solutions.

Among this confusion are various competing claims about security and separation, so I decided to sort through it all in a BYOD mobile device management comparison. I’m not sure yet what the end result of this will be...maybe a big matrix or something? Or a series of articles? I’ll be talking to vendors and gathering data over the next several weeks.

Plain old corporate mobile device management has been around for a while, so I’ll be passing over that to look at this newer crop of “split personality” products. This is where I need your help. What solutions and vendors should I look at? Obviously the important part will be digging into the nuts and bolts of how the various technologies actually work, but what other questions should I be asking? I’m interested to see where this goes and what information I can distill. (By the way, what do we even call this? BYOD-MDM? Mobile Personality Management?)

This is what I have in mind so far (and like I said, I’m sure there’s a lot then needs to be added to both of these lists):


  • VMware Horizon Mobile
  • Red Bend
  • Enterproid Divide
  • Good Technologies
  • MaaS 360
  • OK Labs
  • Others?

Technical questions:

  • What platforms does it support?
  • What is the method of corporate/personal separation (type 1 hypervisor, type 2, just profiles)?
  • Does it have remote wipe capabilities? encryption? And is it for the whole device or only the corporate side?
  • Can personal and corporate voice and data plans be separated? Or who pays for it?
  • Is the solution true BYOD? Like, can the employee bring whatever they want, or is it that the enterprises provides a D which has two personalities?

Thanks in advance for your comments, questions, and suggestions!

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What about MobileIron and Airwatch. Although technically they do not provide the same sandbox capability as a Good technology, they provide the controls using the native applications.

Worth considering.


Airwatch is pretty cool as it offers a SaaS-based deployment (on-premise is so old school).

Also, Wyse recently acquired Trellia (another SaaS-based player) and have a solution that goes beyond standard MDM.  Worth a look


If you're open to evaluating a beta, it makes sense to look at System Center Configuration Manager 2012. Microsoft has made a significant investment in evolving SCCM 2012 to better address device management and the consumeration of IT.

But most importantly, it's probably fair to say that there are currently more existing licenses of SCCM with Software Assurance in the marketplace already today, than the existing licenses of any of the other products you mentioned. What this means is that a lot of organizations are going to be asking themselves, "why should I purchase product X when I already own SCCM 2012?". That's a legit question, and I believe a good reason to include SCCM 2012 in your evaluation, even though it isn't a shipping product yet (but it is in Release Candidate and publicly available for download).


I am convinced that there are certain capabilities that are a bunch of pre-requisites for an enterprise BYOD strategy to be successful:

* the ability to secure data on the device when the device trust model is broken.  MDM provides  management, not security

* support for both iOS and Android - so forget about Horizon Mobile or Toggle or Enterproid or anything based on a hypervisor until Apple supports it (i.e. never)

* ability to run corporate apps on a personal device without having to use a "dual persona" which users will never stick to

* ability to support real corporate apps - a lot more than just PIM (email / calendar / contacts)

* ability to apply relevant policies to corporate apps without the requirement to change the apps or use an SDK

* ability to manage HTML5 apps as well as native apps

Agree in whole or in part?  Recommend you evaluate Nukona https://www.nukona.com


@Brad- Some good points. Regarding "dual persona", I think it depends on how it's defined. I think most people would like to have all their work apps in a separate folder that's easy to ignore on the weekends. But if switching back and forth to this work environment is a pain in the ass, then that would encourage users to do "work" on the personal side of their phone. Imagine you need to access a work website, and your choice is to use your regular personal browser, or launch/open up the "work" area on your phone to get to a secure corporate browser (taking several more steps)—suddenly "work" could be happening on the personal side—so I see what you mean. Will this really happen? That depends on how each solutions is implemented.

Continuing on, the question for a company will be “what do we want to have in the managed area of the BYOD?” Maybe doing important LoB apps with a SDK is okay, and we don’t want the “work” side of the phone to even worry about being able to capture apps from the wild—instead, just deal (or don’t deal) with them as before. Of course, it all depends on what model of BYOD you’re looking for.

Everybody- thanks for the thoughts/suggestions, and keep ‘em coming. There’s a lot to think about when trying to get a clear overview of this BYODManagement/integration space.


Hi Jack, you might want to add Matrix42 to your list (www.matrix42.com/.../overview). We launched in September, and it centrally manages the entire mobile lifecycle – from deployment and security to management and support – across any device and operating system: iOS, Android, BlackBerry, Symbian and Windows Mobile, and across any carrier, network or location.  

In addition to MDM, we provide management for physical and virtual end-user computing devices – and we are the only vendor to offer that.

Gil Cattelain



Most people will want something more of the lines of Enterprise Mobility Management. MDM is more policy setting along with ActiveSync management. This falls short of enterprise appeal when it comes to lowering the TCO of the devices, enterprise security (for instance how do you lock down the Android kernel to enterprise standards, how do you protect applications)? Automation is needed to reduce IT headaches as well.

I recommend you review www.boxtone.com to learn how you keep your directory and policy information WITHIN your firewall all while managing wireless devices that are being brought into the enterprise. I can gladly discuss VDI in this environment as well


I have been taking a real close look at MaaS 360.  Will probably begin testing the product within the the next couple of months.


Do you have any idea of what MDM that is designed with a service providers perspective? or is best suitable?

And there are tons of others, take a look at gartners 2011 survey, they have identified alot.


Hello, thanks for your posts. I believe there are more and more BYOD solutions. Different types of solutions exists like Virtualization, a Corporate professional application, MDM solutions, NAC also can be used as well as patch management solutions. BYOD is a very huge concept in the world of consumerization and because no standards exists, all of the above solutions can be used.

So, the BYOD is a concept, and all of the above enables this concept and permits control and security of the devices/apps. what do you think ?


What was the result of this discussion, I cant seem to find the followup article with a basic comparison of the vendors listed?


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