Today, Teradici is both announcing a new product and unveiling what they believe is the future of their company. After going through some reorganization earlier this year, the dust has finally settled, and the company that was once known as a high-end graphics remoting hardware vendor is now aiming to be a high-end graphics remoting cloud enabler by way of software.
We last checked in with Teradici after the round of layoffs that took place in February. At the time, CEO Dan Cordingly explained that the reorganization was because Teradici felt they'd be better off dividing their efforts in the VDI/Cloud and Zero Client spaces into separate business units due to key differences in customers, partners, and the go to market strategies of each side.
Today's announcement has me checking my notes from that last conversation, because Teradici announced a new platform dubbed All Access. All Access is a subscription service with four different bundles, each aimed at a different sector of the market. All bundles include thin client and zero client management, support, and firmware updates, in addition to other features centered primarily around Teradici's Cloud Access desktop virtualization platform. This tells me the division of the company into two business units isn't as clean of a cut as I thought it was.
Nevertheless, Teradici All Access is the new face of Teradici, complete with a new website. Their goals are to provide a complete set of remoting technology for knowledge workers and power users, deliver workspaces from the cloud to GPU and non-GPU use cases, and to help customers that are already using PCoIP thin clients (either via VMware or AWS) manage their devices more effectively.
All Access is broken down into four bundles (retail pricing in parenthesis):
- Desktop Access ($30/user/year) – Provides a management console for AWS Workspaces and VMware Horizon users that use PCoIP clients.
- Cloud Access ($120/user/year) – Allows you to deliver Windows or Linux workloads from the cloud or your datacenter using PCoIP. Also includes the client management components, but does not include GPU support.
- Cloud Access + ($240/user/year) - Same as above, but for higher-end use cases. Includes GPU support for graphics-intensive applications
- Workstation Access ($240/user/year) – A bit of a departure from the other bundles, this one is focused on supporting users that use the Teradici host adapters that allow you to directly connect from one machine to another. It adds firmware updates, support, and "some" Cloud Access + licenses.
Teradici has sold its zero client management console in the past, so this isn't much of a departure from what existing customers are used to, especially in the case of the Desktop Access bundle. To entice you to switch, they're even offering a 40% introductory discount, which makes Desktop Access cost $18/year per user instead of $30.
Both flavors of Cloud Access are aimed at organizations that want to use PCoIP in their environments, either on-premises or in the cloud. The on-premises version competes with VMware Horizon View, especially now that VMware has shifted attention to their Blast Extreme protocol. Basically, Teradici is banking on the fact that you love your PCoIP.
The cloud version of Cloud Access runs on AWS, Azure, and now Google Cloud Platform. With support for three public clouds and the ability to support high-intensity graphical workloads, there should be a market for Cloud Access, even if they have to fight off the other solutions on the market. Teradici boasts some well-known customers with high-end use cases (they referenced Jellyfish Pictures, a Visual Effects design firm, a lot on the call I had), and that can carry them into a lot of conversations.
Still, a part of me thinks that this is additional noise in a market that I recently stated was in a "race to the bottom." Perhaps Teradici has enough caché from their history to carve out a space amidst the alternative products out there, but even then, they still have to go up against the likes of Frame, which is most likely vying for the same type of customers.
Regardless, the key takeaway from this announcement is that Teradici has emerged from their restructuring with a renewed sense of purpose and a clear goal. They want to spread the use of PCoIP to GPU and non-GPU users far and wide, from on-premises to the cloud, while also taking care of those super high-end users that run the PCoIP host adapters. How they'll fare remains to be seen, but if you've invested in PCoIP already or have a high-end use case that you haven't quite found the right platform for, give them a shot.