Many people read the article I wrote six months ago called "The Consumerization of IT: Why most vendors get it wrong, and why it's a real challenge today. (Part 1)." And ever since then, most people have been asking me "When are you going to write Part 2?"
Every time I tried to write Part 2, I ran into a few problems:
First, it turns out that while I can outline all the problems of Consumerization in a few thousand words, the solution will take more than that. A lot more. Like, dozens or hundreds of articles.
Plus it turns out that I don't even know what the solution is? This space is evolving, the solutions are evolving, the end users are evolving. It became clear that we weren't going to figure this out in a few articles with a "consumerization" tag on BrianMadden.com.
So Gabe & I went to the bosses of TechTarget and asked if we could create a new site around this Consumerization issue. And they agreed! So today we'd like to present a new website, ConsumerizeIT.com.
Our intention is that ConsumerizeIT.com will be the Consumerization version of BrianMadden.com. We'll have blogs, comments, discussions, etc. about what's happening in the space, trends, products, etc.
We'll also have a series of live consumerization events (beginning in Washington DC in next month) to complement the 25 desktop virtualization events we do each year.
And like with BrianMadden.com, we're looking for insightful (yet inciteful) content for both sites if you're interested in contributing.
Oh, and I actually grabbed the domain FUIT.com, though naming the new site that is one thing that TechTarget wouldn't go for. Don't worry though, we'll still have an "FUIT" category on ConsumerizeIT.com, and since I bought FUIT.com with my own money, it just may end up pointing there anyway. :)