Quick Impressions from Citrix iForum 2006

As Brian isn't here at iForum this year, I thought I would send over a view of what I am seeing here at the show.

As Brian isn't here at iForum this year, I thought I would send over a view of what I am seeing here at the show.

Attendance at the show looks about normal to me (I heard a number of 3000). A few partners are missing from the show floor this year but as usual there are a few new faces as well.

I suppose the big news is what isn't. Ohio isn't released, and sounds like maybe Q1 2007. While some knew this coming in, I have talked to quite a few people here that are disappointed at the lack of a release. What is new is a downloadable beta of Project Tarpon, which would be released when Ohio happens.

That said, I am in fact not disappointed in what I heard today. I should note that I came not expecting to hear much - in fact I've been getting more interested in what is going on in Redmond lately to be much interested in Ft. Lauderdale. Without a new release to hype, Mark Templeton took most of the 2 hours of his keynote today talking about vision. Maybe Citrix is getting better at describing their vision, or maybe we all are finally just "getting it", but it was well done. At this annual meeting for customers, it is important for Citrix to present vision and push their customers to start thinking about where they want to go in the future - as opposed to where Citrix wants them to go today. And that is just what Mark did.

It was a vision not dominated by the word Access (although it certainly is a key word). It was about how people view and use technology. I won't attempt to describe this to you here as I can't do that story justice here. I look at the message as an opening of a dialog about what it is that we do. Not everything in the vision presented will make complete sense to a lot of customers. But it makes a good starting point - one that integrators will want to leverage in talking to their customers. Bottom line: I am more interested in Citrix today than I was yesterday.

If enough of us feel that way then the conference will have been a success for Citrix.

Join the conversation

13 comments

Send me notifications when other members comment.

By submitting you agree to receive email from TechTarget and its partners. If you reside outside of the United States, you consent to having your personal data transferred to and processed in the United States. Privacy

Please create a username to comment.

Whats with the dancing intro? and the "Citrix (long pause) web 2.0 dancers?"
Cancel
I think people need to go to [link=http: The new front page of this web site describes 3 new MS strategies.
These 3 announcement strategies may mean "Tarpon" or "Edgesight" from Citrix are already to late.
 
Many people are still upset at Citrix for promoting Subscription Advantage to get all product updates over the 12 months and to receive nothing for their money. This is manipulation and deception from Citrix.
Customers have received no benefits for the past 18 months of their "subscription advantage".
Solution? Give customers credit for Subscription Advantage for the time over 12 months that they did not receive anything!
 
Why did we buy subscription advantage? 
 
Citrix continues to ignore her partners and customers.
 
Citrix may be afraid of releasing the new version of Presentation Server 4.5 without seeing the final release of Longhorn. I am sure MS will have some pleasant surprises for all of us in the new Terminal Server.
 
As Citrix releases nothing for the past 18 months - this gives MS more time and it gives us all more doubt about the vision of Citrix. Templeton is all about marketing and sales dictation without regard to the customer and partner input. When have they ever considered our input?
 
Come on Citrix - give us an update with real features. Give us a reason to stay with you!
We do not want your marketing garbage half-azz technology like your flavor of Application Isolation, CPU management optimization and Memory management optimization found in PS 4.0.
Cancel
Can someone say wacko FUD day? 
Cancel
If i see it and worked with it, then i will beleive it.
 
At this moment i will stick to Citrix, if Longhorn Terminal services, will start to implement more features that Citrix is using at this very moment..
And they are cheaper (which they already are?)
Then i will think about looking at MS TS.
Cancel
Longhorn TS will add new features to the core TS Product, but is still targeted to simple deployments.  There's still plenty of room for 3rd party add-on products like Citrix.  The addition of seamless Windows, Web Portal and SSL TS Gateway will not make any large corporation with a long list of requirements dump Citrix, but might impact the decision making of a company with a "simple" deployment in place or in mind.
 
 
Cancel
I must agree with this post, the whole SA is becoming a bit ridiculous. What exactly does it entitle you to:
 
Technical Support (NO)
Program Updates (NONE)
Program patches (free with most other vendors)
 
Overall I love Citrix and the functionality it provides now, but the bugginess of the patches and roll ups is scary at times..........
Cancel
Citrix:   MARK TEMPLTON:
 
The customers and partners for years have been asking for an easier way to manage licenses!!!
The license fiasco is a MESS!!!
Please give us one new license number key!!!
No one wants to carry their 10s and hundreds of old licenses forward.
WE WANT THIS MESS REPLACED WITH ONE NEW CLEAN LICENSE KEY.
 
We pay for licenses. Please honor our 7 year request!!!
Why doesn't Citrix listen???????????????
Its because they never put themselves in our place.
They have turned into a greed machine and have forgotten about customer service!
You have the technology!!!
The decision is in your rigid hands.
Cancel
I was surprised when Brian wasn't there and I had hoped for another iForum "round up" podcast sharing his impressions. Oh well. BriForum is still hands down a better experience but I was glad I got to attend iForum as well.
 
In terms of the belly aching about Citrix it's simple: either the premiums you pay are worth it to you or they are not. You don't have to buy. Software Assurance (for example) is what it is. When they say "free updates for 12 months" that does not mean "the next update is free whenever that comes out." SAs are always a bit of a gamble. In all of Citrix's offerings there are other options but you get what you pay for...
Cancel
Some of the sessions were interesting, but overall it was a bit of a disappointment in my opinion.  I also attended CSEIT, which had better technical content than most of the sessions.  I thought Mark's keynote was OK, but it really wasn't inspiring.  As noted, there aren't really any new product releases to hype (other than the upcoming Tarpon and 4.5/Ohio), so much of iForum focused on Citrix's acquisition products such as WANScaler, EdgeSight and NetScaler.  Not too much value for shops who primarily use Presentation Server.
Cancel
With Windows Vista and its new UI around the corner, what is Citrix' position on that? Why was there no word about Vista at iForum? They showed a Longhorn demo with apps in the new & cool translucent look, but upon questioning it turned out the UI really came from Vista running locally on the client ... how lame is that?
Cancel
My god, you must have been asleep. It's amazing how you can't see value being a PS shop. Wake up dude, you just don't get it.
Cancel
Don't know but I got lots of pictures in my deck of them here:
http://picasaweb.google.com/jkenzig/CitrixIforum2006
 
and here:
http://picasaweb.google.com/jkenzig/Iforum2006Day2
 
I was in the 2nd row and not complaining..
Jim Kenzig
Cancel
ORIGINAL: Guest

With Windows Vista and its new UI around the corner, what is Citrix' position on that? Why was there no word about Vista at iForum? They showed a Longhorn demo with apps in the new & cool translucent look, but upon questioning it turned out the UI really came from Vista running locally on the client ... how lame is that?


I feel that is way cool, the end-user won't notice if an application is running on the local desktop or the remote server. That is what it's all about!!! End-user experience!!!
Cancel

-ADS BY GOOGLE

SearchVirtualDesktop

SearchEnterpriseDesktop

SearchServerVirtualization

SearchVMware

Close