Previously, Mocana had two divisions. The division that’s becoming Blue Cedar Networks is responsible for the Atlas mobile app management products we’ve always covered. Atlas comprises a MAM platform, app hardening/wrapping tools, and a mobile app-specific VPN appliance. The other division, which will stay as the core of Mocana, makes software for the Internet of Things and embedded devices.
Earlier this week I talked to Ranjeet Vidwans, formerly VP of marketing at Mocana and now CMO at Blue Cedar Networks, to learn more.
New business details
Why the spin off? Ranjeet said that while both divisions of Mocana were very viable, the convergence between IoT and EMM just hasn’t arrived yet. They were targeting two different types of customers and running two fairly different types of businesses under one company, so it just made sense to split them up.
Blue Cedar Networks will be fully independent, not a subsidiary or anything like that. They’re taking the associated staff, R&D, patents, customers, partners, and other assets from Mocana into Blue Cedar Networks. They’re not taking any cash from Mocana, and instead are currently raising a series A round of funding. (Mocana will be a minority stakeholder.) John Aisien, formerly president and COO at Mocana, will be the CEO at Blue Cedar Networks.
Where Blue Cedar sits in the EMM market
Blue Cedar Networks is dedicated to mobile app management and app hardening that is built directly into apps, and not dependent on MDM. They also have a VPN appliance that’s purpose-built for high numbers of mobile connections. (For more details, you can check out this product deep dive I did with them last year.)
At this point, it’s time for my usual reminder that it’s important to understand the differences between MAM that’s built directly into apps and MAM that’s built into devices and based on MDM frameworks. Today with efforts like the AppConfig Community, many vendors are focusing on device-based MAM. However, MAM that’s built into apps will continue to be important, especially as extended enterprise use cases grow.
Ranjeet said that Blue Cedar Networks’ market strategy is now more focused than in the past, and he defined their target customers in terms of three qualifications: They’re (1.) deploying actual apps beyond just email and PIM onto (2.) unmanaged devices for (3.) non-employees. (Of course depending on the industry and use case, they also deploy plenty of apps onto devices that are managed with other MDM products.) Their focus is even embodied in their new slogan, “The app is the endpoint.” They have over 150 customers now, and Ranjeet said they’ve seen hypergrowth in their sales pipeline and are already bringing in more big deals.
Blue Cedar Networks also has a big opportunity to work with other EMM vendors. They already partner with SAP, Soti, and CA Technologies, among others. But beyond those, there is another significant group of vendors that today mostly rely on device-level MAM controls, but could benefit from partnering with app-level MAM vendors like Blue Cedar Networks to cover a wider variety of EMM use cases. Blue Cedar Networks will also continue their close relationship with MAM vendor Apperian.
There were no specific tech or feature announcements today, but Ranjeet noted a few recent and upcoming efforts:
- They have an SDK (as an alternative to app wrapping) in a limited release, with a wider release coming in the future.
- The Atlas VPN is now available as a virtual appliance, and can even be deployed in Azure or AWS. This is the first step towards a further cloud and SaaS strategy.
- They’re working on ways to address public apps (that they obviously can’t wrap) using their networking and authentication technologies.
- They’re looking at Windows 10 apps, other OSes, and single function devices.
Congratulations to Blue Cedar Networks on launching the new company—they clearly have a big opportunity in front of them.