In case you missed it last week, MobileIron has a couple of new things to talk about, including a new platform for their cloud-based MDM offering and that their product is now available through the Salesforce AppExchange. These announcements also came with a new product name, “Anyware.”
MobileIron has had a cloud MDM service since 2011, but Anyware is based on a completely new platform. I’ll leave the details to people that are better qualified to talk about them, but the very short version is that the new platform is much more scalable and flexible than the old one. Existing customers will be gradually migrated over.
Anyware includes MDM capabilities for iOS and Android, it can push apps to devices (both public apps and in-house apps), and it includes a content catalog and an enterprise app store.
The coolest part of this release is that Anyware is available in the Salesforce AppExchange. This means that companies can purchase Anyware and do all the administration directly through the Salesforce interface. This is the first enterprise mobility management offering available through the Salesforce AppExchange.
Anyware is designed to pretty easy to use. There are wizards for all the basic administrative tasks, and the content catalog is built more to push particular pieces of content, not sync an entire enterprise file share. You can see how they’re going after the Salesforce-y, non-IT pro crowd.
(One last note—it was funny that this announcement came on the same day as a VMworld keynote. If you’ve followed VMware and MobileIron for a while, you’ll know that Vittorio Viarengo used to star in some cool end user computing demos at VMworld, but now he’s VP of marketing at MobileIron. He said on Twitter that the timing of the release was determined by Salesforce AppExchange timing and merely a coincidence.)