MobileIron is adding a ton of new app management features

MobileIron announced today that they're adding a ton of new features to their mobile application management product line.

MobileIron announced today that they’re adding a ton of new features to their mobile application management product line. MobileIron has been shipping mobile device management solutions since 2009, but these days—especially with today’s release—their message is strongly around mobile application management and creating separate work and personal environments.

MobileIron had previous MAM offerings—before today their AppConnect app management product was offered as an SDK for iOS apps and an app-wrapping tool for Android apps. While SDKs and app wrapping accomplish the same goal (creating corporate management and security hooks on individual applications), they serve completely different use cases, so there’s a need for both. With today’s announcement, MobileIron is rounding out their MAM solution by offering both SDKs and app wrapping for both iOS and Android.

These new offerings, which come under the AppConnect and AppTunnel (for app-level VPN support) branding, support many new features. Here’s a complete list from their press release:

  • Authentication: Confirm user identity through domain username and password or certificates
  • Single sign-on: Enforce time-based app-level sign-on across secured app containers
  • Authorization: Allow or block app usage or data storage based on device or user risk
  • Configuration: Silently configure personalized settings such as user name, server name, and custom attributes without requiring user intervention
  • Encryption: Ensure that all app data stored on the device is encrypted
  • DLP controls: Set data loss prevention (DLP) policies, e.g., copy/paste, print, and open-in permissions, so unauthorized apps cannot access secure data
  • Dynamic policy: Update app policies dynamically
  • Reporting: Provide app usage statistics
  • Selective wipe: Remotely wipe app data without touching personal data

When I was talking to MobileIron, they used the term “connected containers” to describe the ecosystem of managed corporate apps (that it’s possible to create with AppConnect) on lightly-managed or completely unmanaged devices. This is pretty much the idea that I described recently in the article Defining dual-persona mobile application management: corporate and personal stuff side-by-side on the same device.

How does MobileIron fit into this scheme? When it comes to individual components of the ecosystem, they have Docs@Work, an app that provides access to SharePoint documents; for iOS email MobileIron can intercept and encrypt attachments so that they can only be opened by Docs@work or other AppConnect apps; and for Android they partner with NitroDesk to provide a sandboxed email client. For any other components, the idea is that you can use AppConnect to build it or wrap it yourself.

In other news

And in case you missed it last week, Vittorio Viarengo, the former VP of marketing for end-user computing at VMware, has joined MobileIron as their VP of marketing. While we don't know all of the factors that were in play here, this looks like a vote of confidence for dual-persona mobile application management.

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