Marzulli Steps in to Fill the Technology Executive Void at Citrix

It’s been over two months since the executive shake-up at Citrix that left CTO Bob Kruger and CIO Jeanne Moreno looking for new jobs (1, 2). Since then, Tony Marzulli, Citrix’s Senior Vice President of Product and Demand Marketing, has been filling the strategic leadership role.

It’s been over two months since the executive shake-up at Citrix that left CTO Bob Kruger and CIO Jeanne Moreno looking for new jobs (1, 2). Since then, Tony Marzulli, Citrix’s Senior Vice President of Product and Demand Marketing, has been filling the strategic leadership role.

Reporting directly to Templeton, Marzulli was brought on in early 2004 and was immediately given the responsibility of strategic marketing. This move was widely viewed within Citrix as a way for Templeton to wrestle back control of the technical direction of the company, and it ultimately lead to Kruger and Moreno’s ousting.

Citrix has another Senior Vice President (Kate Hutchison) who’s in charge of the more “traditional” corporate maketing (branding, ad campaigns, etc.), so Marzulli is truly able to spend his time focusing on how to get more people more excited about Citrix’s existing and upcoming products.

Marzulli’s first opportunity to shine in his new “technical” position will be at the Citrix iForum 2004 World Conference in Orlando, Fla. next month. Marzulli is slated to give the now famous “Day Two” technical keynote presentation—a presentation led by Kruger as long as Kruger’s been with the company.

Does Marzulli have the ability to articulate Citrix’s long term technical vision, and does he have the presentation skills to hold an audience of 2000+ people for an hour while discussing technology issues? We’ll find out next month. This iForum keynote will be the most important public presentation of Marzulli’s career and one of the most critical presentations that Citrix has given in quite some time. Everyone knows about Citrix’s “strategic power of access.” Now it’s time for Marzulli to tell us how Citrix plans on delivering that vision.

Join the conversation

3 comments

Send me notifications when other members comment.

Please create a username to comment.

This message was originally posted by an anonymous visitor on September 21, 2004
Come on guys. Everyone already understands the value that Citrix. What Citrix needs is a true technical visionary that has the ability to evolve the company beyond a one trick pony. Thinking that a marketing guy can achieve this is plain foolish. Why can't Citrix go out to the market and attract a real CTO who has the proven ability to take great technology to the next level. Just seems like we're in for more smoke and mirrors. That's my two cents for what it's worth.
Cancel
This message was originally posted by an anonymous visitor on September 21, 2004
Lets see if you can articulate its Long term Vision. Cause right now... We get mixed reviews and funny feelings regarding IE and CDA's...VS WI,CSG and PA... Curious !
Cancel
This message was originally posted by an anonymous visitor on September 21, 2004
While Citrix started of on a great 'marketing theme', they shouldn't be confusing customers and hide behind technical jargon. If 'Access' is 'going to be' Citrix's market, I look forward to this CTO to define clearly what that involves, and what Citrix delivers to the customer today, next year and beyond!
Cancel

-ADS BY GOOGLE

SearchVirtualDesktop

SearchEnterpriseDesktop

SearchServerVirtualization

SearchVMware

Close