It’s been over two months since the executive shake-up at Citrix that left CTO Bob Kruger and CIO Jeanne Moreno looking for new jobs (1, 2). Since then, Tony Marzulli, Citrix’s Senior Vice President of Product and Demand Marketing, has been filling the strategic leadership role.
Reporting directly to Templeton, Marzulli was brought on in early 2004 and was immediately given the responsibility of strategic marketing. This move was widely viewed within Citrix as a way for Templeton to wrestle back control of the technical direction of the company, and it ultimately lead to Kruger and Moreno’s ousting.
Citrix has another Senior Vice President (Kate Hutchison) who’s in charge of the more “traditional” corporate maketing (branding, ad campaigns, etc.), so Marzulli is truly able to spend his time focusing on how to get more people more excited about Citrix’s existing and upcoming products.
Marzulli’s first opportunity to shine in his new “technical” position will be at the Citrix iForum 2004 World Conference in Orlando, Fla. next month. Marzulli is slated to give the now famous “Day Two” technical keynote presentation—a presentation led by Kruger as long as Kruger’s been with the company.
Does Marzulli have the ability to articulate Citrix’s long term technical vision, and does he have the presentation skills to hold an audience of 2000+ people for an hour while discussing technology issues? We’ll find out next month. This iForum keynote will be the most important public presentation of Marzulli’s career and one of the most critical presentations that Citrix has given in quite some time. Everyone knows about Citrix’s “strategic power of access.” Now it’s time for Marzulli to tell us how Citrix plans on delivering that vision.