Is Citrix going to compete with Good Technology now?

Jack Madden has an interesting post on ConsumerizeIT.com where he looks at all the announcements from Citrix Synergy last week and wonders whether Citrix will end up competing with companies like Good Technology?

Jack Madden has an interesting post on ConsumerizeIT.com where he looks at all the announcements from Citrix Synergy last week and wonders whether Citrix will end up competing with companies like Good Technology? (If they do, Gabe joked that the ad tagline should be "Citrix: Great, not Good.")

The basic idea is that CloudGateway 2 will have the capability to wrap native mobile apps with encryption and policy controls. And Jack noticed that in the keynote, Brad Peterson's iPad had a native iOS mail client controlled and delivered by CloudGateway. (The icon looked like Naethyn's Exchange Mail iOS app.)

So that got us thinking—if Citrix can "wrap" off-the-shelf iOS and Android apps to protect them from spyware, have app-level remote wipe, enable encryption, etc., now they're trading into the territory of companies like Good Technology?

Furthermore, Citrix's ability to "wrap" apps only works if you can get access to the original app package files before it hits the app store. (So you either have to use it for apps that you write yourself or befriend the developer of commercial apps you want to wrap.) That might be a showstopper for some apps. That said, you know Citrix will make their app packages available, so now you might have incentive to use Podio, GoToMeeting, etc. from Citrix since you'll be able to do app-level management of these apps on personal devices.

Very interesting! Check out Jack's full post for details. What do you think?

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As a stand alone feature, compareason will be great but don't forget that CloudGateway is much more than this (windows apps, web services, data and now MaM)...


Same eternal debate : best of breed individual solution or All-in-one average one ?


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Yes please.  This market is ripe for disruption.  Good is the only real player in the sandbox space.  And let's be honest, it should be called "Fairly Marginal Technology" instead of "Good Technology". It's only good because it's better than nothing.  If Citrix could pull off secure browser, sandboxed email/calendar/contacts/notes with native like experience plus ShareFile OnPrem with hash based redirection of content they could potentially nail this market.  Of course, I will give them the benefit of the doubt to completely screw this up by:


1) Taking too long to release it and 16 other vendors do it first.


2) Charging customers $100 billion dollars for the functionality.


3) Require 16 Citrix components to achieve the result that are not interchangible with anything else the customer may currently be using.


Hopefully I'm wrong on all three counts.


Shawn


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