I don't mean "huge" as in "a big deal." I mean VMworld is literally a super gigantic conference. More than 200 vendors. More than 14,000 attendees.
This is a problem for me, since I'm flying to Vegas on Sunday to attempt to "cover" the conference. I am not kidding when I say that my phone has been ringing non-stop these past few days from PR folks of vendors who will be at the conference. I just let them go to voicemail now, and every single voicemail goes just like this:
Hi Brian, this is [PR person's name] calling on behalf of [one of the 200 vendors]. We'll be [demonstrating / releasing / previewing / showcasing] our [next generation / revolutionary / game-changing] [product / management system / virtual appliance], and we'd love for you to talk to our [CEO / Founder / CTO]. Can we get [30 / 60 / 90] minutes of your schedule?
These calls and emails started a few weeks ago, but I just kept shoving them into an email folder with the intention of dealing with them later. Unfortunately they're now coming in faster than I can ignore them, so now I've just shut off my phone completely and closed my email program altogether, and I think I'll just show up and play it by ear.
The challenge is that I (and by extension, BrianMadden.com), define my world as application and desktop delivery. In the context of VMworld, that means only about 20% of the vendors do anything that we care about on this website. (If anyone reading this is interested in VMworld in the context of the more general virtualization landscape, check out VMworld Underground or of course Virtualization.info.
That said, he's an action item for you: Look at the list of the 200+ vendors who will be at VMworld. Which ones are you most interested in? Which ones should I schedule meetings with and/or record podcasts with?