Help us design a full-page magazine ad for BriForum

Now that our BriForum 2007 plans are moving ahead full steam, we're starting to think about advertising. We have traditionally only advertised BriForum online (mainly on this site), but this year we're going to try to reach out to others who may not be familiar with BrianMadden.

Now that our BriForum 2007 plans are moving ahead full steam, we're starting to think about advertising. We have traditionally only advertised BriForum online (mainly on this site), but this year we're going to try to reach out to others who may not be familiar with BrianMadden.com. To that end, we're taking out a full-page ad in the printed edition of Windows IT Pro magazine.

So, the question is, does anyone have any cool ideas for a BriForum ad? If so, please post your thoughts to the comments of this blog entry. If we end up using your idea (and if you don't post anonymously), we'll give you free admission to BriForum.

I haven't thought too much about the ad yet. (I figure I'll work on this on the airplane tonight as I head to Amsterdam for PubForum this week.) I do think we probably need to cover the basics:

  • What BriForum is (about application delivery, Citrix, TS, app streaming, etc.)
  • It's technical and independent
  • Sessions are more than PowerPoint
  • Dates, locations, etc.

Here's the catch: We have to have our final ad submitted next week, so we'll be working on this over the weekend. That means we'll need your ideas today or tomorrow. Thanks!

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Obviously we'll need to have some kind of pictures in the ad. We have tons of photos from previous BriForums on Flickr.

http://www.flickr.com/photos/brianmadden/

Of course we can also use stock photography if we think of a cool idea.

Brian
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Anyone who designs the ad, or added most of the creative content to the final printed ad will get free admission!
 
Brian, what say you?
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I would focus the ad on content and not fluff, just like your conference.  If you are trying to differentiate your conference from more commercial marketing based conferences, your ad should reflect this.  I will email you my content.
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