HP Inc. acquires Bromium. What’s next for the product line?

Bromium anticipated some of today’s modern management trends, but we’re curious to hear about the roadmap under HP.

Late last Thursday, HP Inc. announced the acquisition of Bromium.

We don’t have details about the terms of the deal, but the Bromium crew got a round of on Twitter for the exit. Bromium had $115.8 million in funding, according to Crunchbase.

We’ve long been fans of the micro-virtualization isolation concept. Who doesn’t want a machine that is resilient and protects itself when users click on random things?

In some ways, it’s a very different world today than when Bromium came out of stealth in June 2012. At the time, XP was king. Now we’re on Windows 10, and zero trust and conditional access dominate the conversation. But of course, Bromium laid groundwork for some of the isolation features that are now part of Windows 10 and modern management

In the beginning, Bromium was known as being revolutionary, but difficult to deploy, and word is that the company went through growing pains during the middle of the decade.

In February 2017, Bromium and HP entered a partnership, with HP selling a version of Bromium rebadged as HP Sure Click.

In a review in April 2017, Gabe found that the hardware support and implementation had improved considerably. So, he asked why Bromium hadn’t taken over enterprise antivirus and antimalware yet. One problem seemed to be that it was just so different, and that enterprises were simply used to writing checks to their usual security vendors.

More recently, Bromium found another use for its technology, in the form of Bromium Protected App. This is more oriented at isolating one specific app (as the name suggests) on a machine that might have a lower level of trust. I’m wondering what HP’s plans for this are, as it seems like less of something that you would buy with a PC, and more of a freestanding software product. Again, their press release didn’t have too many details.

We recently published a two-part look at the client virtualization landscape, by Rachel Berry. In this series, Bromium president and co-founder Ian Pratt mentioned printing infrastructure, so that could be another angle HP is thinking about.

Considering all this, we’ll make a note to check in with HP and Bromium once they’ve had time to work out a full roadmap and go-to-market. But generally, if bringing Bromium in house allows HP to get Sure Click into the hands of more customers more readily, then that’s good news.

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