Good for Enterprise is passing the torch to Good Work, and there’s a lot to like about it

The last few times I've written about Good Technology, it's been to cover their initiatives to provide split billing for BYOD phones. That's interesting in its own right, but in the mean time, Good has reached another significant milestone: transitioning from Good for Enterprise to Good Work.

The last few times I’ve written about Good Technology (here and here), it’s been to cover their initiatives to provide split billing for BYOD phones. That’s interesting in its own right, but in the mean time, Good has reached another significant milestone: transitioning from Good for Enterprise to Good Work. Last week I caught up with John Herrema, Good’s SVP of product management and strategy, so today I’ll outline what they’ve been up to and what I learned.

First, what exactly is Good Work? To answer that and understand its significance, we actually need to take a quick step back.

Of course most people have known Good for Enterprise—the email, calendar, and contacts apps for iOS and Android—for years (not to forget GoodLink in the pre-iPhone era). But in 2011, they launched one of the earliest modern mobile app management products, Good Dynamics. For the last few years that’s been growing along side Good for Enterprise. Good has a large ecosystem of ISV partners, and besides that John told me that Good’s customers have built a total of around 1600 unique apps on the Good Dynamics MAM platform.

Last June, Good announced a new email app to supersede Good for Enterprise. (At the time it was called the Good Secure Collaboration App.) This new app combined the functions of several previous Good apps into one single app, but more important, the new app was built entirely on the Good Dynamics platform.

This new app was released in October as Good Work. Like any transition to a new platform, it was the culmination of a long migration process, and brings a lot of new advantages. (In our conversation the excitement about this was readily apparent—and that’s why it’s awesome talking to product managers.) There were a lot of plumbing and features that Good’s app development team used to spend a lot of time on with Good for Enterprise, but now with Good Work and Good Dynamics, they just work. (For example, integrated presence).

Another important aspect of Good Work and Good Dynamics is that there are more options for multi-tenant cloud, hybrid, and on-premises deployments, and they're quite flexible. It’s now possible to spin up an entirely cloud-based trial. Good Work can scale larger, too, into hundreds of thousands of users per organization.

When it comes to migration, since many customers are already using Good Dynamics for managing other apps, switching users over to Good Work can happen gradually. Pricing is the same (per user) no matter what deployment model is used.

The transition from Good for Enterprise to Good Work reflects a few few overall EMM trends:

First, ever since iOS 7 came out, third-party email apps have been having a bit of a revolution. While it used to be that third-party email apps on iPhones couldn’t download messages and attachments until users actually opened up the app—a frustrating experience—now they can. The bad taste that some users had in their mouth is starting to fade from memory, and instead of grudgingly using third-party apps for security, there’s a lot of excitement about having good alternatives to built-in apps.

Second, many EMM vendors are transitioning onto their second-generation platform since iOS and Android came out. (Other recent examples are Citrix and Symantec.) This is another sign of growing maturity in the EMM space.

Lastly, if you’ve used Good Work or are considering a migration, tell us what you about it in the comments.

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