Globo is the up and coming EMM vendor to watch

Enterprise mobility management vendor Globo Plc is on a tear. Within a year the've added MDM to their existing MAM offering, they were the only vendor to join the Gartner EMM Magic Quadrant, and last week they acquired an app development services company.

Enterprise mobility management vendor Globo Plc is on a tear. Within a year the’ve added MDM to their existing MAM offering, they were the only vendor to join the Gartner EMM Magic Quadrant, and last week they acquired an app development services company. Last week I had a chat with Paul DePond (founder of Notify, Globo’s MDM acquisition, and now Globo’s VP of business development) to dig deeper.

You can also read my earlier profile of Globo, but the short version is that they’ve been doing various mobile-related technologies since long before the iOS and Android era. Most recently, their main EMM products combined mobile app management with a mobile app development platform.

Globo has generally had a larger presence outside the US, but in the past year they’ve been building up rapidly. Last fall they bought MDM vendor Notify, and early this year the introduced a codeless drag and drop IDE.

In June, Globo’s combination of MDM and MAM landed them a spot on Gartner’s 2014 Magic Quadrant for EMM (in a year when several other vendors got dropped). If you think about it, that’s like winning the lottery, especially for a less well-known vendor. As you’d expect, Paul said they got a huge increase in sales inquiries and RFPs, and other EMM vendors started paying more attention, too.

Finally, just last week they announced the acquisition of the enterprise app development group from Sourcebits. (Sourcebits also had a group that build mobile games, which Globo didn’t acquire.)

When you step back and look at what Globo has put together, you release just how wide their reach is now—MDM, MAM, basic EMM apps, the mobile app development platform, the IDE, and now app services (which will build both internal-facing and external facing apps, both native and based on Globo’s platform)—especially for a fairly small vendor. They’re aiming at the mid-market, which I think this could be a good fit for them, since they have just about everything you need for enterprise mobility in one place.

Globo has hinted that more acquisitions are coming up, and they’re continuing to grow their US presence with a larger sales team and a new office in Silicon Valley. Their CEO Costis Papadimitrakopoulos is moving from their headquarters in Athens to the Silicon valley office, too.

So what do you think? At a time when there aren’t many independent EMM vendors are left, Globo is building up with an approach that’s way more than just basic MDM and MAM, and instead focused on building apps.

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