Full list of BriForum 2010 Chicago sessions (less than 2 months to go!)

It took about ten days longer than we thought it would, but we're finally ready to announce the session list for BriForum 2010 Chicago. Every year we say that it's hard, and while each year that's true, we absolutely had the hardest time choosing sessions this year.

It took about ten days longer than we thought it would, but we're finally ready to announce the session list for BriForum 2010 Chicago. Every year we say that it's hard, and while each year that's true, we absolutely had the hardest time choosing sessions this year. We had 150 submissions (with only only ten denied immediately for not following the rules). The remaining sessions were all so hard to choose from that we initially tried to add another day or another room. (Neither is possible this year due to hotel space and schedule constraints, so we're sticking with our original plan of four breakout rooms for three days, for a grand total of fifty-six 75-minute technical breakout sessions.

As usual, have new and old speakers from across the US and Europe (* denotes new speaker):

  • Ron Oglesby
  • Ruben Spruijt
  • Shawn Bass
  • Steve Greenberg
  • Thorsten Rood
  • Benny Tritsch
  • Brandon Shell*
  • Jeroen van de Kamp
  • Tim Mangan
  • Claudio Rodrigues
  • Rick Dehlinger
  • Roy Tokeshi*
  • Brian Madden
  • Gabe Knuth
  • Wilco van Vragt
  • Jon Wallace*
  • Martin Ingram
  • Mike Nelson
  • Nick Rintalan
  • Simon Gallagher*
  • Jim Moyle*
  • Kevin Goodman
  • Michael Burke
  • Michael Thomason
  • Nathan Coutinho
  • Sam Jacobs*
  • Daniel Feller
  • John Whaley
  • Brad Maltz*
  • Chetan Venkatesh
  • Ian Parker
  • and Joe Shonk

If your name isn't on the list, it probably means we didn't accept your session. We want to stress again that we had a lot of really great sessions, and there were a lot of great ones that we didn't have the space to accept. It's the same story every year, but we always feel bad turning away great speakers and great sessions. Please don't be discouraged, though, and try again next year. BriForum wouldn't be the show that it is without all these amazing sessions, and as you can see we have several first-time presenters this year (many who have submitted proposals the past several years).

As for the sessions, we have a list of all but three. We've got a few sessions based on timing that we can't announce yet, but as soon as we can post them, we'll let you know. We'll also have a dozen or so sponsored speaking slots that we'll announce at a later date.

Here's the list of the sessions more-or-less as we received them. We'll be getting the co-presenters, titles, and abstracts refined before they're placed on BriForum.com, but we wanted to share what we've got now:


Potential Co-Presenters


Session Description

Benny Tritsch Shawn Bass Remoting Protocols Turned Inside Out

RDP, ICA, HDX, PCoIP and EOP represent a selection of popular remoting protocols. But how are they different from each other and what does this mean for the users? What are the best methods when remoting standard graphics and multimedia output formats?

Join presentation virtualization geek Shawn Bass and computer graphics expert Benny Tritsch in an in-depth look at how graphics and media remoting really works.

Benny Tritsch Kevin Goodman, Shawn Bass Profile Streaming versus Profile Segmentation Kevin Goodman will represent profile streaming and Benny Tritsch will represent profile segmentation. Both will passionately debate the pros and cons of the two profile management concepts. Shawn Bass is the brave neutral moderator, preventing the two others attacking each other from a profile brawl.
Brad Maltz   Who cares about backup and restore of VDI!?!?! - The topic no one talks about

While Virtual Desktops have been around for a few years, organizations are starting to truly transition into newer Virtual Desktop designs through VMware View, Citrix XenDesktop, Microsoft VDI and others. Unfortunatley backup and restore environments have not been redesigned along with the new VDI rollouts.

During this session we will discuss many facets of backup and restore for VDI including: - Do you need to backup anything? The Desktop OS? Application Data? - What are backup technologies / vendors that can simplify VDI backups? - How do other large VDI environments backup their environments? - What administrative best practices can be implemented to simplify VDI backups?

Brandon Shell   An Intro to Powershell and why you need it. We will start by explaining why Powershell is important in the SBC world and then dive directly into practical use of provide a intro into Powershell. We will cover the basics and provide all the information you would need to start using Powershell to make your life easier. As part of this session we will use SBC related scenarios that will provide practical and actionable examples they can start using right away.
Ron Oglesby
  Server virtualization – Success!
VDI – not so much…
Why VDI adoption has been slow and how desktop virt will change the future.
Ron Oglesby, chief solution architect for Unidesk, will share his thoughts on why server virtualization has been so successful but desktop virtualization has had relatively limited acceptance thus far. This session will look at the acceptance pattern and reasons for adopting server virtualization, and why those same reasons are not sufficient to drive adoption of virtual desktops.

In this session, you will learn about:
  • The future of desktop computing
  • Why is your VDI program stalled? I can tell you, and show you how others are solving these issues.
  • What will the future of desktop virtualization look like next year, and the year after?
  • Why is VDI not the panacea? Because we aren’t finish with it yet! Virtual Desktops are more than VMs in the datacenter, this discussion will focus on what will change and how virtual desktops will be used all the way to the endpoint device.
  • What will drive the next paradigm shift in the virtualization
Chetan Venkatesh Brian Madden Resolving Brian's Paradox : How to increase VDI desktop density to rival Terminal Services user density in 3 easy steps

In this session, Chetan will present and demonstrate new innovations in Hypervisors and Operating Systems that allow de-duplication and optimization of not just data storage but memory to allow VDI to scale user density to rival those of Terminal Services.

In addition Chetan will explore how Network attached Memory will transform our ideas about the limitations of servers being memory bound for desktops. This session will be a show and tell with live demonstrations of at scale VDI .

Claudio Rodrigues   The Top 15 Reasons Desktop Virtualization Projects Fail
The idea is simple. Gather the top 15 mistakes when implementing/planning a TS/Citrix/VDI/App-V environment and bring these to the world. We would then explain how to avoid these traps for a successful deployment!
Daniel Feller   Windows 7 and the Virtual Desktop Revolution

By all accounts, 2010-2011 will see organizations migrating off of Windows XP and onto Windows 7. The big question you have to ask yourself is if your migration will follow the processes of the past that are plagued with expensive desktop refreshes, numerous compatibility issues and long rollout delays.

Since the last major desktop refresh, Windows 98-Windows XP, technology has advanced to improve and overcome these age old challenges of the desktop life cycle. What if you could have your users running Windows XP 1 day, then magically be using Windows 7 the next day while leveraging the current desktop hardware devices?

This Ask the Architect TechTalk is focused on the Windows 7 migration challenge. More specifically, this TechTalk will focus on the following:

  • Learning from the past
  • Understanding how desktop virtualization fits into the puzzle
  • Technical factors to consider for the migration
  • Planning for the migration
Ian Parker   Performance monitoring Windows servers: The next generation of built in Windows tools

Most SBC administrators are familiar with the Perfmon, the venerable performance analysis tool built into Windows. But recent versions of Windows contain powerful new performance analysis tools that significantly expand on the capabilities of Perfmon. Some of these tools are comprehensive enough to rival expensive third party tools.

This session will discuss the capabilities and features of some of these new tools, including XPerf and the Event Tracing for Windows infrastructure. The focus will be on practical, real world use of these tools to examine process and system wide CPU, IO, and disk usage.

Jeroen van de Kamp   Thin Clients: Fundamental flaws and opportunities... a discussion
  • How do you organize your clients in a centralized desktop environment?
  • What is the best (thin) client strategy?
  • How does licensing affect client choices?
  • What options are there out there?
  • Which thin client gives the best user experience?
  • What is your practical experience after using thin client for a long time?
  • What choices would you advice your pears?

In this highly interactive session different point of views on thin clients are discussed by evaluating several use cases. This is one of the most underestimated and complicated discussions in every VDI and SBC scenario's: there is not a simple awnser. This session will be highly interactive with strong opinions and great argumentation: food for thought.

You are invited to share your thoughts and experience, prove us wrong and participate in this town hall meeting about thin clients.This session you must attend if you are defining your (thin) client strategy and businescase.

Jeroen van de Kamp   Login VSI 2.1 PRO hands-on jumpstart and best practices

Login Consultants Virtual Session Indexer (VSI) is the only existing benchmarking tool which is standardized for SBC and VDI environments. It provides you valuable information on how software and hardware changes impact performance. The Login VSI Pro benchmark tool is a turn-key performance solution that can be installed within a day instead of weeks or even months, which is typical for most benchmarking solutions. Because of its out-of-the-box character, Login VSI saves you the time of scripting realistic workloads and setting up the test infrastructure.

Login VSI has evolved since the last Briforum, and is becoming the defacto industry platform independent benchmark for SBC and VDI solutions. It is used in Project VRC and by everyone in the VDI industry for internal testing or whitepaper publications.

In this session you will learn: how to set-up and use Login VSI, how to customize the workloads, and the so important best practices. If you are designing a new VDI/SBC enviroment and are evaluating different platforms and architectures: with VSI you can evaluate your choices.

PS: If you attend you will receive a free 30-day VSI PRO site license, this so you can use VSI PRO in your own project.

Joe Shonk   XenApp 6 in a VDI world

With all the hoopla and marketing today, one would think that hosted desktops (VDI) is taking the enterprise by storm. But, with Citrix's recent release of XenApp 6, XenApp is King again. It's time to cut through the marketing and find out what's real and what's not.

In this session, you will learn:

  • New features of XenApp 6 and why they matter
  • Why and when to use XenApp over XenDesktop
  • When to use XenDesktop instead of XenApp
  • How XenApp complements XenDesktop
  • Real World Experiences of Successfully Projects
  • The Desktop and Application Delivery Architecture of Today & Tomorrow
John Whaley   Understanding and Optimizing Disk Access Patterns for Desktop VM Workloads

Most of the time your desktop feels slow, it is waiting on IO. Desktop workloads have a very different IO profile than server workloads, and require different optimization techniques and performance metrics. An optimized and tuned storage layer can be the difference between a desktop VM that runs silky smooth and one that runs like a dog.

This highly technical session will delve deep into what typical desktop VM disk access workloads look like and how to measure IO performance in a way that mirrors the users' perception. You will learn the unique IO profiles of "typical" desktop activities like Windows boot, Outlook usage, Office and web browsing.

We will cover the performance impact of defrag in the guest and defrag on the host, on-the-fly compression and encryption, different IO caching policies, and special considerations for SSDs and flash memory. With a little bit of magic, it is even possible to achieve BTN ("Better Than Native") performance.

John Whaley   BYOPC: IT Panacea or Management Nightmare?

IT departments are starting to look seriously at BYOPC (Bring Your Own PC) or employee-owned PC initiatives, driven by a range of factors including cost, employee demand for choice and freedom, more contractors and part-time workers, and challenges with provisioning and reclaiming physical laptops.

In a BYOPC scenario, the company provides a stipend for the employee to purchase their laptop of choice (typically with some minimum requirements), which will then be owned by the employee. Is this a panacea for IT, who can get out of the business of provisioning laptops and save a bunch of money and headache in the process, or will this turn into a management and legal nightmare where IT will have to play Geek Squad to personal machines, and end up opening the company up to huge liabilities?

In this session we will cover some of the pros, cons, and lessons learned from actual and attempted BYOPC deployments, from the technical (How do I keep the network secure? How do I support Macs?) to the psychological (What do the users think?) to the political (What are the internal roadblocks that have to be overcome?). Bring your opinions and experiences - audience participation is strongly encouraged.

Jon Wallace   Mandatory and Default User Profile Tuning

As the industry moves on, profiles are becoming more and more visible and pretty much every 3rd party personalization vendor recommends the use of a mandatory profile to begin with. There are various elements on tuning that can be applied to a mandatory profile to improve logon speed, usability and more and my session will focus on practical applications of these elements.

The session will be a live session where I build and tune a mandatory profile with tuning live. There will be little to no power-point and i'll explain all of the various registry changes as I walk through the creation. I will base the session on a Windows XP mandatory profile due to the wide knowlege in the community but the principals and application also apply to Windows 2008, Windows 7 etc...

Kevin Goodman Jeroen van de Kamp Migrating to Windows 7: A Prescriptive Approach

In this session, Jeroen van de Kamp and Kevin Goodman teach a step-by-step approach to migrate users from Windows XP to Windows 7. Learn:

  • How to determine application and peripheral compatibility
  • The changes and enhancements to the user profile directory structure
  • The use cases involved when migrating.
Martin Ingram Brian Madden Towards a new desktop - the future of client computing

This will be the third time we have looked into the future of client computing and man, does it keep unfolding. Keeping in mind the quote "The past is like a foreign country, they do things differently there" we will start by looking back at how the future looked to us a year ago and then see what have become major themes and what has gone away.

Looking forward, we will then look at new technologies that may become the standard ways to serve users in the future and what has to happen for them to be useful to us. Summarizing at the end with the key directions for the year to come and for the longer term.

Martin Ingram   Why is desktop virtualization getting so complex? Pulling out the complexity.

Every new technology brings with it a new set of requirements that make implementations increasingly complex. This cannot go on or we will end up with unmanageable, fragile systems.

In this session we will look at the sources of complexity and how we can partition our architectures to avoid spiralling complexity. I will start by showing how the addition of new technologies into our existing systems leads to increasing levels of cross dependancies and complications and hence makes adoption of new technolgies dificult and expensive. I will then move on to look at how we can partition our architectures to control complexity.

Michael Burke   Advanced Hyper-V Architecture in a VMware World

So you want to deploy Hyper-V? This session will go deep into architectural best practices with regards to cluster design, network architecture, storage consumption, including Cluster Shared Volumes and implications of use, management architecture, distributed Library Services, and more.

You'll also receive unbiased information on what works, what doesn't, and what's possible. If you have an existing VMware deployment and plan to implement Hyper-V, this session will give you a deep understanding on architecture best practices, and provide correlation from what you do today in VMware to what Hyper-V can provide.

Michael Burke Tim Mangan
App-V vs. ThinApp: Head to Head

In this head-to-head session on ThinApp vs. App-V, you'll be exposed to the pluses and minuses of each of these two leading application virtualization technologies. In a unique and interactive dual-presenter session, ThinApp and App-V will be exposed in-depth side by side, with each presenter taking a side in the debate.

Interactive demos will be show side by side, showing the sequencing/packaging process, client execution and troubleshooting techniques. With an expert dedicated to each side of the discussion, you'll leave the session with knowledge of the pros and cons of the two technologies, having seen each in action.

Michael Thomason Kevin Goodman Apps Gone Wild: Useful Tips and Tricks for Troubleshooting Application Issues in your Environment

Are your applications driving you crazy? Are they performing or acting out of control? What happens when your application or operating system "goes wild"? All seems well until Crazy App launches and then your system becomes like spring break in Cacun. Is it a driver, configuration, application issue... local system or network? Where do you start? Suppose you have no support? Or if you do have support what information will be crucial for you to provide to the vendor for a rapid response.

Come attend Apps Gone Wild with Kevin Goodman and Michael Thomason. Learn first hand how to troubleshoot and indentify common problems in your environment, debug and verify device drivers. We will provide some details of troubleshooting Windows kernel related issues. Attende and quickly determine the who, what, when, why, and how of that app went wild!

Mike Nelson Joe Shonk
Citrix Xendesktop and VMware View - Head-2-Head

This session will focus on the two most prominent players in the desktop virtualization market, XenDesktop and View. We will examine both from a technical and non-marketing point of view, without the FUDD, with direct comparisions between them.

A live demonstration of both technologies will be previewed with real world examples. Audience participation is greatly encouraged as there is alot of information and examples to share with everyone.

Mike Nelson
Troubleshooting & Monitoring Your XenApp with Edgesight

Server performance issues, user applications issues, timeouts, and crashes. These are all part of the XenApp "experience"(whether we like it or not!), and the issues that admin's have to deal with. Edgesight is a very powerful tool that can assist with all of these issues and much more. But being powerful also means being complex, and Edgesight can be very daunting for even the experienced of admin's.

We'll walk through Edgesight and highlight the areas that you should be concentrating on to troubleshoot XenApp server backend issues and application problems. Some real world examples of issues and how they were identified and resolved will also be featured.

Nathan Coutinho   Microsoft Licensing in a Client Virtualization Environment

This session will provide an in-depth view of how to license Microsoft products while utilizing client virtualization technologies. This will cover server operating systems, desktop operating systems, and management and monitoring products as well as the use cases in which they can be used.

With the continued focus on virtualizing the entire data center, migrating client technologies into the data center, disaster recovery and cloud computing, compliance will be key to your organization’s success to ensure the proper and compliant use of Microsoft software for any project involving client virtualization.

Attendees will learn what the compliant way to virtualize is, and will get a glimpse of what the complexities are when it comes to software licensing in virtual machines as well as the costs involved to implement Client Virtualization. We will also discuss tools available to monitor software inventory/compliance if such tools haven't been implemented in your current infrastructure.

At the end of the session, attendees can go back and rethink how to implement their solution based on the benefits of the licensing models as well as fix any compliance issues in order to avoid unnecessary legislation.

Nick Rintalan   "Large Farm Design Considerations for XenDesktop" or "Scaling XenDesktop to the Enterprise" or "XenDesktop and the Real World"

What I basically want to present/discuss/share at BriForum this year is how to scale XenDesktop on a massive scale. I'd like to share my field experiences from designing and implementing XD at our largest customers. I've been involved with the design and implementation of XD at our largest customers in the US, and I want to share what the lessons learned from those projects with everyone at BriForum - specifically around scalability.

We will discuss some of the things we've learned about DDC roles, Virtual Center bottlenecks, and PVS, as well as take a walk through through a XenDesktop architecture that has been built to scale to 10,000+ users.

Some of the things we have learned around DDC roles, Virtual Center bottlenecks and PVS are probably going to be very interesting to the crowd at BriForum. And I'd basically walk through a XD architecture that is able to scale to 10,000+ users and beyond. 

We'll also have a spot at the end for "XenDesktop Worst Practices" and the most common mistakes that real world customers make when deploying XD.

Rick Dehlinger Jim Moyle CloudBursting XenApp - hype or reality?

It seems like every vendor in the world is hyping 'cloud' somewhere in their marketing pitch. The noise is so prolific that's it hard for any astute technologist to ignore. As desktop and application delivery specialists, many of us have been building and running 'clouds' for quite some time, albeit 'private clouds', private delivery systems, centralized hosting environments, or whatever the term du jour may be.

As we've come to expect, the delivery technologies we use and the plethora of available services delivered out of the cloud have evolved at a dramatic pace. As we dive down into the microcosm of our specific niche of the industry, we're seeing a couple vendors pitching a hybrid approach to cloud service consumption - Citrix and Amazon. The noise they're making together means that we'll all likely have to field questions on the topic sometime soon, which begs the question: Is it real, or is it hype?

This session explores this hybrid approach to cloud usage (which has been called 'cloud bursting') and seeks to answer some of the key questions on all of our minds. It will seek to answer the following questions:

  • What is 'cloud bursting'?
  • Why would anyone want to do it?
  • Is it reality or hype?
  • What are some of the things we have to consider before adopting such an approach?
  • Which vendors provide the right cloud infrastructure?
  • What are the infrastructure components we need to achieve the right result?
  • How do Citrix and Amazon do it?
  • What support does Citrix provide to help?
  • What support does Amazon provide to help?
  • How do I build it?
  • Can I do it with 'off the shelf components'?
  • Can I extend my existing infrastructure?
Ruben Spruijt Jeroen van de Kamp Best practices in Virtualizing Terminal Services and Virtual Desktops, THE Virtual Reality Check

In this energetic session Jeroen van de Kamp (CTO, Login Consultants) and Ruben Spruijt (CTO, PQR) will present all the important results and best practices for Virtualizing Desktop (VDI) and Terminal Server workloads found in Project: Virtual Reality Check.

This unbiased and independent R&D project started early 2009. All together more than 400 tests were carried out. The goal of Project VRC is to analyse the developments in the Application and Desktop Virtualization marked and present the results in a unbiased and independent way. In the haze of the extreme amount of innovations and many marketing promisses this information is highly appreciated.

The topics in this fast paced session are:

  • Introduction Project VRC
  • Highlights, performance differences and best practice conclusions for
    • Terminal Services and VDI workloads on
    • Bare metal Terminal Services; 2003/2008/x86/x64
    • Hypervisors: Microsoft Hyper-V v2, VMware vSphere 4.0, Citrix XenServer 5.5
    • VDI: Windows XP, Vista, Windows7
    • Performance impact using different HP Proliant state-of-the-art hardware solutions
    • Performance impact of Application Virtualization in Virtual Desktop environments
  • Future plans and roadmap
  • Q&A
Whether you are looking for an independent advise and a "Reality Check" in relation to Virtualizing Terminal Server and Virtual Desktop workloads,  curious what the impact of different hypervisors and the performance differences with various hardware is, or you are searching for bestpractices for you virtual Desktops, this is the presentation you must attend!


Ruben Spruijt Shawn Bass A complete Application and Desktop delivery Solutions Overview (2010-2011) in 75 Minutes

With a wide range of application and desktop delivery solutions available, determining which solution can best accommodate your requirements and desires is no simple matter.

Ruben Spruijt will present an complete vendor independent overview of all the current and upcoming application- and desktop delivery solutions.

Topics of this presentation will be:

  • Server hosted VDI
  • Server hosted VDI GPU Accelerated
  • Terminal Services
  • OS Provisioning
  • Application Streaming and Virtualization
  • Local Desktop/Laptop
  • Web Application and Acceleration
  • BladePC
  • Display Protocols
  • Connection Brokers

The goal of this presentation is to give a complete overview of all application and desktop delivery the concepts. Attend this session and for a complete update of this booming market-area

Ruben Spruijt   Streaming Smackdown 2010

More and more customers see the benefits of Application Virtualization. There are several players in this market space. From a marketing perspective these solutions have a lot in common.

Ruben's presentation is based on a customer cases and covers the basics of application virtualization, the demands of customers, the technical differences between the products, and how to choose the right solution. All these aspects will be presented and combined with live demos from the PQR solution showcase located at https://www.virtuall.nl/. 

This session will include:

  • Overview of application virtualization players
  • In-depth review of Microsoft App-V, VMware ThinApp, InstallFree, Citrix XenApp Client-side virtualization, Xencode, Symantec Workspace Streaming
  • Advantages / Disadvantages of the solutions, updated May 2010
  • The role and impact of Application Virtualization in a Server Hosted VDI scenario
  • Live demo of different solutions (from end-user perspective).
  • Checklist and Flowchart to help answering the question:"Which solution is the best!?" and "Which fits the best in a Desktop, VDI and TS scenario!?"
  • Q&A
Sam Jacobs   Advanced Web Interface Customizations

In this session, Sam will perform a hands-on technical presentation into complex Web Interface integrations and customizations that the IPM TechDev team has deployed over the years. Attendees will learn about design principles and implementation best practices in real-world scenarios from someone who's been working with all versions of this technology.

This session will cover advanced customization topics such as:

  • Advanced look and feel customizations of Web Interface
  • Making Web Interface consistent with your corporate image and brand
  • How the latest versions of Web Interface differ technically from earlier versions
  • Web Interface vs. Netscaler customizations
  • Adding custom tabs to Web Interface
  • Adding support information (user IP address, OS and browser info) to Web Interface
  • Active Directory integration with Web Interface
  • Enhanced SecurID integration & how to suppress SecurID credentials when internal
  • Using Web Interface to control single sign-on to web applications
Simon Gallagher   Building a low-cost home lab, the virtual way

Ever wondered how you can run all that enterprise-scale goodness in your house in a way that your wife won't complain about it? In this session, you'll learn about how to use VMware vSphere and open source tech to build a lab with shared storage, layer 3 networking, replicating SANs and as many virtual hypervisors as you need for less than $1k USD.

Want to build a 20 node ESXi cluster on 2 physical boxes? Test out VDI scenarios, scripts and provisioning processes? Sure, done - come see how we did it.

Roy Tokeshi Steve Greenberg The Client Hypervisor: A deep dive into Type I virtualization on Client Devices

"Client-based VMs will leverage the power of local computing, enable offline, allow great local performance, require smaller datacenter footprints, provide for centralized management, provide for easy backup and rollback, etc." and "90% of the future 'VDI' will be client-based"- Brian Madden

This session will set out to explore and examine these statements by looking at the underlying architecture and design of a client hypervisor to identify the potential benefits and limitations of this approach.

This session will cover the technical architecture of a Type I Hypervisor and how and where it can be successfully be used. A comprehensive demonstration of XenClient will be done live as well an interactive stress test to see how and where it can be broken.

Steve Greenberg Joe Shonk Live Debate Smackdown: VIrtualization vs Bare Metal for XenApp and RDS workloads

Are we seeing the promised results of virtualization for complex workloads? One school of thought believes so, another thinks we may have been led down a marketing rabbit hole.

This session will provide an entertaining and thoroughly geeky look at this important debate topic including:

  • To virtualize or not virtualize XenApp and RDS workloads Baremetal vs Hypervisor performance, when is baremetal actually a better choice?
  • How do we compare user densities when using a 64bit OS?
  • Is the Cost of virtualization worth it?
  • What is the performance cost of virtualization?
  • Do we really gain better management?
  • Is Provisioning Services worth deploying?
  • Does Application virtualization deliver on it's promises?
  • Does shared storage bring benefits for the added cost?
  • When are there simply too many layers in the stack?

The format will be an informed and passionate debate on both sides of the question providing valuable information and observations from the field- true Edutainment

Thorsten Rood   Citrix XenClient Hypervisor in-depth-architecture

Type1-Hypervisors feel like the ultimate weapon and the long awaited remaining piece in the puzzle on flexible application delivery concepts. Citrix is there, providing the first enterprise-targeted mature release of such technology.

Let's drill down what's in the product and which things to take care of. This is a rock-solid walkthrough on the componentization puzzle you get with XenClient and all its surrounding technologies and services.

Thorsten Rood   My life with Citrix XenClient Hypervisor, the ultimate beta customer report

Let's imagine somebody stole your laptop and right after you grab a new device you immediately jump on the beta track for an upcoming solution and start using it for your daily productive usage. The same time you run into a PoC with a demanding customer that seeks to deploy a highly complex mobile LoB application generation.

"My life with XenClient" ultimately summarizes the time I 100% hooked on the platform, starting in December 2009. Let's find out the great options and the crazy things that make you pull out you last hairs. It will change most of your known best-practices on desktop operations.

Thorsten Rood   Citrix Provisioning Services Survival Track Reloaded

Within a dynamic datacenter world, almost no reason exists why any kind of XenApp workload shouldn't be powered by Provisioning Services (and referring to VDI with XenDesktop, it's obvious anyway). But PVS will become a monster if you are working with demanding customers and expect to scale out a solution easily and you need to meet SLA and expectations.

Due to the overwhelming success on this session on last BriForum in 2009, this by nature is the reloaded version with most up to date notes from the field. Let’s reveal the dark side of PVS again, it’s still there. Enjoy!

Wilco van Bragt   Live Demo: Installing & Implementing Citrix VM Hosted Apps and Microsoft Remote App for Hyper-V

Both Microsoft as Citrix released a feature in their latest product release which allows you to publish applications from a workstation version operating system (such as Windows Vista, Windows 7 and Windows XP).

In this presentation we will take a look at just a few slides explaining the feature, with the rest of the time spent showing the installation and configuration of these features using a live demo.

Wilco van Bragt   The best freeware tools for SBC and Application Virtualization Administrators In the session you will see the available freeware tools for SBC and App-V infrastructures. The focus will be show via live demo what's missing in the products and how freeware tools can accomplish this.
Tim Mangan   Citrix XenApp and XenDesktop with App-V: Better Together

Tim Mangan demonstrates using App-V with the Citrix XenApp and XenDesktop products. Included in the presentation will be some newly developed (and free) add-on tools that provide the glue to be able to deploy and bulk publish App-V based virtual applications and without a back-end App-V infrastructure.

Let me say that again. No extra database, no extra management server, no SCCM, and no MSI. With App-V being basically free for XenApp users with Microsoft 2008 TS/RDS CALs – why would you not take advantage of “better together”?

Doug Coombs   The Client Side Hypervisor‚ How many degrees of separation do you need between you and your hardware?

Since the Personal Computer was introduced layers of abstraction have been added, for one reason or another, between the hardware, programs, and users. In some cases abstraction was to make it easier and faster for programmers to create applications that provided rich content and better user experiences, in other cases abstraction serves to eliminate, or at least limit, conflict and undesired interaction.

Moving forward we are being told that yet another layer of abstraction is needed in the form of a client-side hypervisor. This abstraction may serve to create new levels of simplicity by establishing standards by which applications and operating systems may address underlying hardware. It may provide newer and more powerful ways for IT organizations to manage and secure systems as well as establish new opportunities for multi-purpose work scenarios. It may also be that yet another level of abstraction simply consumes resources with little more value than locking users into another abstraction stack similar to the Windows API. Is they client side hypervisor a marvel of simplicity and efficiency or is it a degree of separation that we can do without?

Kevin Goodman Michael Thomason Take control of your software vendor relationship! Follow these steps to get your vendor working for you.

In this session, Michael Thomason and Kevin Goodman teach how to ensure the quality of your vendors' code before you buy. In step-by-step examples, Michael and Kevin show how your enterprise can enact policies to raise the quality level of your vendors.

You will learn specific steps to spot poorly tested code and poorly qualified vendors. Never get burned by a vendor again.

Jason Conger Brandon Shell MFCOM to PowerShell - how to make the transition MFCOM has been the de facto standard for programmatically interfacing with Citrix XenApp.  Whether you wanted to write a simple script or develop an application that interfaced with XenApp, MFCOM was the answer.  Now, Citrix is committed to building their management architecture on PowerShell--not just for XenApp, but for all Citrix products.  That's great news for standardization across platforms and aligning with Microsoft on using PowerShell for management architectures.  Now, the question is how do you take what you know about MFCOM and translate that to PowerShell?


If you've made it this far, you're probably excited to attend BriForum. :) Registration is now open for $1195 (through May 14th, $1495 after that). BriForum 2010 will take place at the Chicago Hilton from June 15-17, 2010. We will be video recording all sessions, and attendees will get free online access to all the videos.

So, with that, I'll turn it over to you. Commenters, you have the ability to steer exactly what the presenters cover in their sessions. Leave a message here or contact the presenters directly to tell them what you want to see in a specific session. It's another reason BriForum rocks!

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Woohoo! Another BriForum! I think? I'm not listed in that first list of speakers but I've got two sessions.




You can also add me as a new presenter as I'm co-presenting with Rick Dehlinger.  Thanks!


Only 6 new speakers?

I probably watch briforum 2009 videos, and save the money to drive to Chicago.


Hey Jim - you're right next to Rick in the Co-Presenter's area.  Like I said, this is more or less a dump from the CFP survey. We'll have the pretty version on BriForum.com soon.


Ahh, you mean the first list. Ok, done.

@Controvirtual - now there's seven, and we haven't even announced the other three sessions. We're looking at 20%+ of our speakers being new this year...that's huge!


Yeah and having the same speakers doesn't mean the content is the same. Actually there are only a few sessions (maybe 4 out of 56) that are the "same" as last year.. but those are things like the "application streaming smackdown" where they compare all the various app virt products on the market, which of course changes year-to-year.


I personally think this is a pretty insane list of presenters, and I'm not just saying that because I'm presenting myself.  Very much looking forward to seeing Sam Jacobs, Daniel Feller and all the other new presenters.  Of course there's all sorts of other existing presenters that are always good sessions to attend.  I have a pretty strong feeling this is going to be another BriForum where I'm ticked that I end up missing sessions because there's multiple sessions that I want to see at the same time.  That very rarely happens at an IT conference from my perspective.



These topics are dead on the money for me. I agree with Shawn - I'm afraid I'll have to miss some relevant ones due to inevitable conflicts since there are so many I want to attend. Get those videos on the site as soon as you can, guys! Been to BriForum 2007 and it was amazing; I know this will be even better! Woot!


Glad to hear to positive feedback! Tell your friends/coworkers and let's make this the biggest BriForum ever!