Friday Notebook, April 6: A new role for Brian Madden (the person)

Also: Updates in Citrix mobile apps; new AirWatch and VMware Identity Manager features; MSIX, and more.

This is a weekly log of everything that’s going on in EMM, EUC, and desktop virtualization.

Our blog posts

My analysis of Apple iOS 11.3 and other spring EMM updates. Including Apple in Education, Apple Business Manager, iOS 11.3, and macOS; as well as a healthy dose of “Here’s what Apple needs to do next!”

Could Microsoft’s new MSIX packaging format be the long-sought key to managing Win32 apps with MDM? MSIX aims to finally wrangle Win32 apps into submission, potentially making emerging technologies like co-management redundant.

What do the latest privacy scares mean for your mobile and cloud strategy? A discussion of app permissions, mobile threat defense, and BYOD policy.

Industry news

The desktop virtualization industry news this week is all related to transitions.

Brian Madden, the founder of this site (, has taken a role at VMware, in the office of the EUC CTO. In case there’s any confusion, continues to be a part of TechTarget and completely vender-neutral. became a part of TechTarget in 2008, and Brian was a TechTarget employee from then until 2016, when he left to step back from the industry for a while. is now run be me (Jack Madden), and Brian and I happen to be brothers. (This reminds me of the Abbott and Costello Who’s on First routine :) Anyway, I’ll take this moment to congratulate Brian and say thanks for building this site and BriForum! The mission is the same as it’s always been: provide the best technical and fiercely-independent analysis of desktop virtualization, enterprise mobility, and end user computing. I’m honored and excited to continue this mission into the future.

Elsewhere in the industry, Simon Crosby, founder of Bromium and XenSource, is now CTO of SWIM.AI, which just came out of stealth. VMblog interviewed Simon—read that here.

Harry Labana has joined Workspot.

Citrix Secure Mail and Secure Web got an updated design and logo.

Here are new features in AirWatch 9.3 and VMware Identity Manager 3.2. There are updates for Windows and macOS; Identity Manager now has role-based access control for administrators and other updates.

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VMware landed the 100M madden bro!