Fleetsmith (Mac management startup) adds Office 365 identity support

Fleetsmith originally focused on G Suite shops, but is now casting a wider net. It’s time for Mac management!

We first covered Fleetsmith, a relative newcomer to the fast growing enterprise Mac management space, back in 2016. Since then, their cloud-based management platform has evolved to include MDM, and they announced plans to support iOS and tvOS, too.

For identity and directory integration, Fleetsmith always relied on G Suite—ergo, their target customers were always Google shops with Macs. That’s a sizable market on its own, but from the very first time I met them, I wondered when they would expand to other identity integrations.

Today they’re announcing support for Office 365 (or if you prefer, Azure AD, as it’s the identity provider built into Office 365). Via an OAuth-based integration, Fleetsmith will now support all the same identity-related Mac management features with Office 365 that it supports with G Suite, including the ability to:

  • Import users;
  • Federate administrator identities for the management console;
  • Federate user identities for the self enrollment portal; and
  • Set up local macOS user accounts. (Though keep in mind that in this case, the Mac password is local and unique, not synced with the identity provider.)

Fleetsmith has an SMB focus, but the number of shops that fit in this category, have Office 365 or G Suite, and need to get a better handle on Mac management is huge. (I just don’t think the old idea of “Eh, Mac users tend to be technical, so we can probably ignore them” is true.) I’ll be watching to see what’s next for Fleetsmith now that they’ve opened up to this larger market.

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Will Fleetsmith compete head to head with Jamf?
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Fleetsmith will probably go up against Jamf more now than they did in the past, now that they're addressing a broader market. They're positioning themselves as an easier to use offering, while Jamf has all the bells and whistles of a more mature offering.

For now, though, I'm operating under the assumption that there's still a lot of space in the market. There are just so many potential customers out there that are racing to the tipping point of finally needing a Mac management tool.
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