I received an interesting email from a friend over the weekend. It was a link to the song YMCA, but instead of the chorus singing "Y-M-C-A," the words went "Why ICA?" What was even more intriguing about that song was the URL that was serving it up: youdeliver.citrix.com. I had never heard of YouDeliver.
I visited the home page, and it turns out that Citrix has recently launched YouDeliver as a "social networking site for Citrix Solution Advisors (i.e. "partners") and Citrix employees."
Despite being billed as a social networking site, you can't read the profiles of the content producers and there are no blogs or anything. In fact, the only thing the site does is provide access to the videos and audio files that have been uploaded. So in that way, it's more like YouTube than MySpace. But partners and employees can record videos and podcasts and post them to the site. (Then again, since I'm not a Citrix employee or Solution Advisor, I'm not able to have an account on the site, so maybe once you login the other social networking features are unlocked? Either way, the site is definitely very cool.)
CTP. Blogs. Now this. Citrix is continuing to move into a cool direction.
So why hasn't anyone heard of this site? Right now the robots.txt file prohibits any search engine from indexing the site. I assume (hope?) this was done intentionally while the site is in its early stage. Or maybe the site is designed only to be viewed by partners? If so, then they will probably always choose to keep it out of Google. (Of course since anyone can view the content today, that doesn't really make sense.)
In typical Web 2.0 fashion, YouDeliver is designed for viewers with short attention spans. The maximum length for both video and audio content is 5 minutes.