Citrix iForum becomes "Citrix Synergy"

Citrix has changed the name of their flagship conference again. After calling it "Citrix iForum" from 1999 - 2006, and then renaming it to the "App Delivery Expo" for 2007, the 2008 event will be called "Citrix Synergy.

Citrix has changed the name of their flagship conference again. After calling it "Citrix iForum" from 1999 - 2006, and then renaming it to the "App Delivery Expo" for 2007, the 2008 event will be called "Citrix Synergy." If you can get over the "three names in three years" thing, I think this is actually a good move. The "App Delivery Expo" was not a good name. It was too long and hard to remember. The original name of the conference in 1998 was "Thinergy," so "Synergy" sort of takes us back to the roots.

The problems that Citrix will have now is to let people know that "Synergy" is THE Citrix event. Over the years, Citrix has had many conferences: Solutions Summit. Big Tour. Solutions Conference. Partner Day. And iForum has traditionally been in Las Vegas or Orlando in the fall. But Synergy has a new name, a new city (Houston), and a new date (May).

Yesterday I sent the CitrixSynergy.com website to my coworker Emily, and her response was, "Jeez.. Citrix is creating ANOTHER event?!?" And I think that's the problem. She didn't know that Synergy was iForum. So I wonder how many people won't attend because they don't "get" that Synergy is the one event they should attend? (Well. if someone is going to attend only one event, it should be BriForum. But Synergy is a nice second choice. :)

In talking to folks at Citrix, they've made it clear that they want to evolve Synergy into a more industry-wide event that just happens to be sponsored by Citrix, similar to the way that VMware does VMworld, or RSA does the RSA Conference. The big difference between iForum / Synergy and these other conferences is that the other conferences are open to anyone to present, and to anyone to attend.

So Citrix has a new name for their conference, but it seems that this is the same old thing. The same Citrix partner sponsors as always. (No VMware this year though.) Mark Templeton and Microsoft's Bob Muglia keynote. No open invitation for the public or partners to present topics (although Citrix did invite the CTPs to submit topics for approval). [Update: Citrix's Barry Flanagan invited folks to submit topics via his blog , but this info is not on the official website.]

My fear is that with this new name, Citrix has only one chance to "get it right." And if Synergy is just the same conference that iForum has been for the past decade, then they will blow their chance with the branding for that name.

Really, Citrix has to decide what they want Synergy to be. iForum has always been a sales and marketing conference for Citrix Systems, Inc. If Citrix wants Synergy to be an industry event, fine, but they have to realize that they'll have to give up some control and that they won't be able to "approve" all of the content. (At the last iForum I spoke at, Citrix had to "pre-approve" my slides. And they actually made me remove words that mentioned that MetaFrame had "problems with printing." I had to change it to "the challenges of printing inherent in any server-based environment.")

The bottom line, though, is I think Citrix has potential with Synergy. I hope the name will stick. There are over 900 instances of "Synergy" in the US Patent and Trademark database. Of course I didn't read through them all, but I'm sure there are some that are IT- or conference-related.

The standard registration price for Synergy is $1495 for the 3-day conference. If you want to add a fourth day of hands-on technical workshops, that's an extra $895.

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Citrix changes their names more often then Sean COmbs (or is it Puffy Daddy?, P. Diddy?, Sean Jean?, or maybe Puff Diddy?).  Just about everyone hates Microsoft for coming out with seven flavors of Vista and confusing everyone, now I'm hating Citrix with their endless name changes.  ENOUGH IS ENOUGH! PICK A NAME AND STICK WITH IT!
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On the CitrixSynergy website they're referring to the conference last fall as iForum.  I thought it was "The App Delivery Expo formerly known as iForum hosted by Citrix".  I guess Synergy is easier after all ;)
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Brian, who gives a ***? Its a marketing conference.
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Brian, 


There is an open call for presentations. I blogged about an open call to present at the May event a few days ago. Some of the types of content we are looking for include technical presentations, case studies, and presentations on the relationship between business and technology.You can read more here -


http://community.citrix.com/pages/viewpage.action?pageId=23887909


Barry Flanagan


 

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This is really cool Barry. Except I don't see this linked off of CitrixSynergy.com at all! (That's where I looked.)
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You are right, I do not see it either. This should be clear on the front page at the site. I will contact the events team to get them to clear this up.


 

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So when does BriForum become BriNergy?  ;)


And why is iForum Edinburgh still iForum Edinburgh like it always has been, can us Brits not get all the new names?

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The page on Citrix.com has been updsted to include the Call for Presentations - The Citrix Synergy site will be updated soon.


 


http://citrix.com/English/NE/events/event.asp?eventID=683850


If You Build it, They Will Come
Be a part of this premier industry event where you contribute the content
Submit a session presentation for consideration — share your ideas, have your voice heard and transform how others think about the business of technology. Those selected will receive a complementary full conference pass and up to a 4 night hotel stay. Submit your proposal by April 4. Visit the Call for Presentations website to learn more.

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Cool... I updated the blog entry too so we're all set!
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One of the tracks of this event is called "iForum" That is the product specific track.


From the Citrix Synergy site -here are the tracks -


Four Events, One Registration
This mega-conference offers the content of four industry events for a single registration:
  
      
  iForum User Conference—The latest on Citrix products from A to Xen
      
  IT 2.0 Business Symposium—C-level strategy and networking in a condensed,

          one-day schedule
      
  Application Delivery Industry Expo—Hot topics and solutions from leading industry vendors
      
  Geek Speak Live!

 

Nicholas Carr, the author of "Does IT Matter?" is a keynote speaker at the conference.

 

Inspiring Keynotes
Citrix Synergy brings you a wide range of speakers from across the industry, including Nicholas Carr, the best-selling author of Does IT Matter? and The Big Switch: Rewiring the World, from Edison to Google. .

 

 
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Last year Citrix renamed the conference to "App Deliver Expo" to show that they are in the Application Delivery game, since that was becomming a bigger trend (i.e. Softgrid, Thinstall, etc, etc, etc).  Now this year they want to show that they are in the "Virtualization" game, and renamed yet again to "Synergy".  So next year when the next big trend is sliced bread, what are they going to rename the conference to???  If you rename your conference every year to try and evolve your company image to show you can also play in the new hotest trend technologies, people are just going to get confused as to what the conference is even supposed to be about.  As Brian said above, if they are going to change the name to change the perception people have about the company, they better make some changes to the conference as a whole to go along with that.  Then take all the time the Marketing department puts into picking a new name, and have them work on growing the conference into what they want the name to actually represent!

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I completley understand the confusion regarding changing the name.


 


Last year, the official name was iForum07, the App Delivery Expo presented by Citrix. Yes, quite a mouthful, but it was still called iForum. THis year, the overall event is called Citrix Synergy. There is a trck called iForum (product track) and a track call Application Delivery Industry Expo (focused on overall App Delivery). So there is some level of continuity.


 There are more announcements about the event coming soon.  The four different tracks this year will give room for more focus on specific topics, and the Geek Speak Live track is inteneded to be very technical. There will be live blogging from the event, and we are working on some video updates from the event while it happens. We will announce more as the plans come together.

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I'm pretty sure COMDEX is available if you want to play the name changing game.
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Bottom line - will we be able to submit a session about a combined TS / VDI solution using Ericom PowerTerm WebConnect to the Application Delivery Industry Track? If Citrix are truly serious about making this an industry-wide event then they should allow competitors to present as well.
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If you are truly a competitor to Citrix, then when is your "iForum" event?
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Xenergy is a cool name... sounds like a fruity power drink loaded with caffeine!
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I was thinking the same thing...  Now that Xyience is now a defunct company, perhaps Citrix could secure the right to the Xenergy name.

Joe

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If next year's big thing is sliced bread then maybe they should be calling it the "Citrix Toaster."
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I have to agree.  Let VMWare, Virtual Iron, Sun Microsystems, Ericom and whoever come and join in on all the reindeer games.  I would really like to see a head-head-head-head-head challenge, so I could see for myself each of their pros and cons.
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Why wouldn't VMWare be there, when they are a Silver Sponsor of Synergy?


 

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Dan,


You are welcome to submit a proposal at the Call for Presentations site I linked to in the blog post.  These presentations are not for product pitches however, Those presentations are for case studies, ISV App Delivery presentations (like how to deliver SAP), or customer technical presentations.


If you want to give a product pitch, you have to sign up as a sponsor. Click on the Sponsor link at CitrixSynergy.com . VMWare is signed up as a silver sponsor for the event according to the list at CitrixSynergy.com, so obviously companies who compete with us on certain product lines are able to sponsor the event. You will have to work with the sponsorship team to figure which level includes a speaking slot.


 


Barry Flanagan

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Is it a virtual fruity power drink loaded with caffeine?  Mmmmm... virtual fuitiness {Home Simpson}
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When did it become 1988?

Is the word "synergy" coming back in style? Has it been long enough now? Or is Citrix using it in a hipster-ironic way?

Is Bonnie Tyler playing the closing night party? 'Cause I am SO THERE if she is!

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Thank you Barry. So can it be a customer case study about our product even if we compete with Citrix?
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Dan or Brian:


Is there a product specification/feature document that compares Citrix XenApp to Ericom with prices?


Because of Citrix's arrogant attitude, their high cost, and their practise of bundling products people don't want to use and making us pay for it - I would entertain looking at another product. I don't want Password Manager or Advance Access Control. I do want some of the features that are only in Platinum version such as "change log for administrators" and the "auto recovery self healing" feature.  

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Dan,


I am not involved in selecting the proposals, but that is the type of presentations we generally use. My guess is a presentation by the IT team that implemented the solution  that delivers an application (like a CRM, ERP, GIS app) and uses your solution rollout would be more likely to be selected. The feedback we have received from past attendees is that presentations by the customer IT team is more compelling than those by a vendor.


There are limited slots available, so only a subset of those submitted can be selected. If you want a guaranteed slot, sponsorship is the way to go (and those are going fast as well).


Barry Flanagan

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Umm those features you mentioned are not only in Platinum they are in Enterprise Edition also...... Some customers like me like the bundle.....
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A mulit-year Iforum alumni says sorry to burst the bubble here.  A scheduling conflict in Las Vegas during that same period in May will be taking my conference training money.  It's unfortunate that we have to choose.
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We oughta get T-Shirts that say "Citrix Toaster - The best thing since slice bread" for this year's iforum, er, app expo, er, synergy.


 

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If you take a close look at the event sponsors you will find VMware listed there....
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So what the name has changed?


It's just a freaking name. Get over it. iForum has been an awesome event for netowkring and leraning about Citrix technologies. As long as the content remains good and having fun is still key part of it... Synergy, App Delivery, iForum will still be a stunning event to attend.

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Xenergy???
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Xenergy is the name for the official drink of Citrix Synergy 2008.
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Brian,


 


James Rabey in our Community and Solution Marketing team, recently blogged about the Geek Speak Live portion of the conference -


 


"


Our objective for Geek Speak is for it to be an informal event in which you can meet with like minded people to discuss (and even argue) about the technical aspects of App Delivery. We'll have a number of recognized SMEs from outside as well as inside Citrix leading some of the discussions, but there will also be the opportunity for attendees to suggest and even lead additional discussion topics which will voted on before and during the event.


We are going to be a bit more relaxed than previously about the topics that can be discussed at this event. You can expect to see quite a few of our CTPs there talking about the topics dearest to them, as well as a few of our Citrite technical superstars. There will be no powerpoint allowed, with each topic being started by a short discussion followed by open Q&A. If a particular discussion goes over time, everybody still interested in keeping it going will move over to a corner of the room to continue while we allow for the next speaker to start.


I've decided that the theme for this years inaugural Geek Speak  will be "tips, techniques, tools and toys". While the discussions can fall outside of this theme, we will have an area set aside to show off tools and gadgets that the community thinks are cool."


 


You can read more at this link -


http://community.citrix.com/blogs/citrite/jamesra/2008/03/27/Geek+Speak+at+Citrix+Synergy


 


Barry Flanagan

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You are right - but these features are not in the "Standard version."


I don't want to have to be forced to pay for "Streaming Applications."


I am wondering what is so great about Ericom that would make people change or use Ericom. Can Anyone experienced with both products point me to the link I am looking for?

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Let's just settle this right now....I'm for just adopting a symbol for the new name of THE Citrix conference, ala Prince.  It worked for him for a while, but I guess he came back to Prince again though....could be a thought right?
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What are the chances Citrix lets Provision Networks back in ? :D     Wonder what kind of odds that would bring in Vegas, lol.
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I cancelled my trip to  Houston.  I did this make a point of not only how annoying this constant name changing is to myself, but how confusing it is to my customers.  I've lost customers and loads of money over this re-naming mentality/disfunction.   Nothing upsets a customer more than getting them confused.
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I love this. You are pissed that citrix cannot make up their mind but you clearly cannot make up your mind either (since you registered, scheduled travel, then cancelled it).


 Perhaps your customers are so consused becasue of all your grammar and spelling errors?


 

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Is it inevitable to make a typo in a post making fun of someone else's spelling mistake?


 


"consused" should be "confused"

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Why would you loose customers or money over a name change?  If anything, it's gives us a story to tell.

 

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