There’s a rumor coming from the folks in Ft. Lauderdale that Citrix will move their global iForum event to May of each year instead of October.
The global iForum conference has historically been Citrix’s largest sales and marketing conference, although now they’re trying to get it to become more of a general application delivery industry event.
Originally called “Thinergy,” 2007 will be the tenth iForum in the US! (Has anyone been to all ten? This year will be my seventh.)
The US iForum has been in the September / October / November timeframe for the past ten years. It started out in Orlando, but more recently it’s been alternating between Orlando and Las Vegas. This year’s iForum is next week in Las Vegas. I will be there, along with several others, blogging about it on BrianMadden.com.
After ten years, why the move to May? Some people have suggested that by holding iForum earlier, there will be six extra months of sales in the year to really capitalize on the momentum of the conference. Other people think it’s related to VMworld, VMware’s giant (3x bigger than iForum) conference. Still others have suggested that it will be nice to move iForum out of hurricane season.
As for locations, a few people have mentioned a move to a more central location in the US to appeal to attendees from both coasts, with Houston being the most likely possibility.
So, make iForum more independent, more technical, move it to the spring, and move it to the central US? Sounds like a good plan to me!
Oh, um, by the way, BriForum 2008, the indpendent application delivery conference that we’ve been doing each spring since 2005, will be June 16-18, 2008, in Chicago. (Remember that we moved it to Chicago in 2007 so that we could be more central and appeal to attendees from both coasts.)