Citrix has announced the acquisition of AppDNA, in what has been one of the worst kept secrets of synergy this week. The acquisition itself is interesting, because AppDNA's AppTitude technology was considered to have a limited lifespan. Since their core product is related to migrations from XP to 7, it stands to reason that AppDNA as it is today would have little to no purpose after 2014 in a post-XP world (assuming they didn't change their product offering).
So why would Citrix want to buy a company for two years? There is still a large amount of companies out there deploying Windows 7. There are even some organizations (foolishly) waiting for Windows 8. Leading up to the announcement in the keynote, Citrix CEO Mark Templeton talked about helping with transitions and reducing the pain of change and adaptation. AppDNA's solution, combined with the recently announced virtual desktop assessment tool released in a partnership with Lakeside Software, now gives customers a definitive path to move away from XP. They now allow you to plan all aspects of your XP to Windows 7 migration in a predictable, reliable way. It establishes a trend started by Quest Software with their partnership with LWL and recent acquisition of ChangeBase.
So what about VMware?
It looks like VMware is now left in the dark when it comes to this trend, although they could choose to jump on this train with a similar product like Flexera. Odds are, though, that VMware would rather focus on moving users from XP to something more SaaS oriented. When both Citrix and Quest are betting on Windows past 2014, though, it would be foolish of VMware to ignore the idea. It's not like Citrix and Quest made these acquisitions without talking to customers and assessing their willingness to move away from Windows entirely.
Stay tuned for more and for an video with AppDNA that I'll shoot later in the day.