ANAHEIM, Calif. -- Don't expect Citrix to follow VMware in pushing for industry-wide MAM standards.
Citrix CEO Mark Templeton discussed the issue of mobile application management (MAM) standards during a Q&A session with media and analysts today at Synergy 2013. Citrix's focus is on providing the best overall user experience, and MAM is just a part of that, he said.
"If standards evolve ... we'll follow those standards," Templeton said. "We're not a fighter of standards, but at the same time, we're focused on what the customer needs."
VMware CTO Scott Davis said earlier this month that his company may lead the charge to create industry-wide MAM standards, which may make it easier for mobile developers to make their apps available on multiple MAM platforms.
Citrix seems to be taking a different approach with its new XenMobile product. Under XenMobile's SDK, developers only have to add one line of code to their software, which in theory will attract more apps to the platform and eliminate some of the interoperability problems that standards aim to address. Eighty apps are already available through XenMobile's App Gallery.