BriForum Chicago Call for Papers & early-bird registration is now open!

What a crazy few weeks! In addition to wrapping up our new book (called "The VDI Delusion") and getting it ready for publication, we chose the vast majority of sessions for BriForum London, and now we've opened up the BriForum Chicago call for papers and early-bird pricing.

What a crazy few weeks! In addition to wrapping up our new book (called "The VDI Delusion") and getting it ready for publication, we chose the vast majority of sessions for BriForum London, and now we've opened up the BriForum Chicago call for papers and early-bird pricing. 

BriForum Chicago Details

BriForum 2012 Chicago will return to Hyatt McCormick Place for three days from July 24-26. Until April 20, you can get register for BriForum Chicago and receive a $400 discount! (Instead of the normal registration price of $1495, you'll pay just $1095). Just visit the registration page on and follow the instructions.

There are also discounted hotel rates and more information, including a template letter to your boss justifying why you should attend BriForum!

BriForum Chicago Call for Papers

Call for papers is now open! The link is below, but please read through this section before submitting. It makes our lives easier when we select sessions, and it will increase your chance of being selected!

This is our biggest BriForum of the year, and we have much more room for sessions than we have for BriForum London. Our method of selecting sessions is simple:

  1. Collect all submissions in a spreadsheet
  2. Hide presenter names and read just the titles and abstracts
  3. Separately give each session a score of Yes, No, or Maybe.
  4. *New for 2012 - We'll post the same list we use as a survey and collect the community's opinions, too. Everyone has a say in BriForum!
  5. Unhide presenter names and compare
Because of this process, each year we end up with between 10% and 20% new speakers, because the ones with the awesome abstracts are the ones that we pay attention to. If you've attended BriForum and thought about presenting, this is your chance! If you've never attended, but have something interesting about one of the topics listed below, we'd be happy to have your submission.

The general experience for speakers is the same as years past. So if your session is accepted:

  • We'll pay for your travel to/from Chicago
  • We'll pay for your hotel while you're in Chicago
  • We'll pay for your conference admission
  • You'll be able to attend a speakers-only dinner before the show where you can get to know fellow speakers

If your session has multiple presenters, we can only pay for the primary speaker (the person who fills out the form). We can sometimes work out a deal, though, to get you both there. (For example, both speakers get admission to the conference, but they have to share a hotel room and pay their own travel.) If you have any questions, please email Lindsay Jeanloz (

From a technical standpoint, here's what you need to know:

  • No more 1024x768 - go with whatever resolutions fits on the projector. Keep it realistic, though, since we don't really know what the projectors will be.
  • We will record your session. While you will own the content as your intellectual property, part of the submission process is you giving us permission to publish the video, etc…
  • There is no video capture box anymore, so no need to worry about all that extra stuff.
  • You do, however, have to have the appropriate adapters to connect your laptop to the projector. We also have a few spare laptops in case you need them.
  • All sessions are 75 minutes long.

If you'd like to present at this year's BriForum in Chicago you can submit your session information via this web form:

There are a few important notes about submissions before you get started:

  • If you want to submit multiple sessions, that's great! Just make sure you submit them separately, otherwise they'll get lost in the mix.
  • The session must be submitted by the presenter. If you're not in the weeds enough to submit your own session, we probably don't want your session. Anything not submitted by the listed presenter will be ignored (that means, you, PR firms that email us all the time about submitting BriForum sessions).
  • If for some reason the survey site is down, PLEASE try again later rather than emailing me. If you still have problems, you can get in touch with me at If it's not in the survey results when we export the data, it's very easy for the session to get lost.
  • You're welcome to submit sessions on whatever you want, but of course we're looking for the content that has the most broad appeal. That doesn't mean high-level sessions, though. We want deep, nitty-gritty sessions on topics that people use all the time. XenApp/XenDesktop, application virtualization, and VMware View, for instance. We have deep dives into protocols and cloud services, device management and ultra-specific aspects of Windows like file system filters. All these things affect everybody, and the depth that the speakers cover them is the essence of BriForum.
  • If you work for a vendor, you can still submit a session. However, you cannot submit a session about your company's product. As an example, Daniel Beveridge, who works for VMware, did a session last year about using statistics to design your VDI environment. That was fine. We would not have accepted a session from him talking about the advantages of VMware View, however. This has been an issue in the past, so if you're unsure about this policy, please read this.

If you made it this far down, thank you for paying attention :) We hope to see you at the show as a speaker or attendee! What follows is a list of example topics from the BriForum website. Keep in mind that Consumerization is also a hot topic, so we will accept a few sessions on that as well!

Server-Based Computing

  • Microsoft Windows Terminal Services / Remote Desktop
  • Citrix XenApp and the Citrix Access Platform
  • Smaller SBC vendors, such as Quest Software, Ericom, 2X, Jetro Platforms, Propalms, HOBsoft, Leostream, etc.

Application Virtualisation & Streaming

  • Microsoft App-V
  • Citrix XenApp Streaming
  • Symantec Workspace Virtualisation (formerly Altiris SVS)
  • VMware ThinApp
  • Smaller vendors, such as InstallFree, Xenocode, etc.

Desktop Virtualisation

  • VDI / Server-hosted desktops
  • Blade PCs / Blade workstations
  • Citrix XenDesktop, VMware View, Microsoft VDI bundle, Quest, Symantec, etc.
  • Client-based VMs and client hypervisors

Installing and Managing Centralised Applications

  • Operations Management
  • Application Streaming and Virtualisation
  • Business Impacts created by Server-based Computing
  • Cloud Computing (as it related to desktops and apps)
  • Software as a Service (SaaS)
  • Licensing
  • Scalability and High-Availability
  • Security
  • Scripting and Programming

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