In the space of the last six months, mobile application management has pushed ahead of mobile device management as the method of choice for enabling enterprise mobility. Apperian, a MAM company based in Boston, announced a partnership to integrate Mocana's mobile app protection product into its Enterprise App Service Environment (EASE) platform to deliver "self-defending app security wrapping for enterprise apps, on both managed and unmanaged devices."
What this means for BYOD
The combination of Apperian and Mocana provides a more complete MAM lifecycle for IT without ever having to worry about managing endpoint devices. Apperian's product allows IT to deliver the corporate applications that employee needs to do their job. Jack previously wrote about Apperian, so I won't deep dive into covering what he already has, but think of it more as a scalpel instead of MDM's broadsword.
EASE essentially allows for the deployment and management of corporate mobile applications on unsupported devices. So, an employee wants to use their iPad for more than just checking email, which is a fairly common problem IT deals with. However, that person doesn't feel comfortable with IT installing an MDM agent onto their personal device and IT doesn't feel comfortable letting that employee use the device in an unsupported capacity.
MAM, as a practice, and Apperian fill that gap. With the addition of Mocana's MAP product to the EASE platform, IT now has access to more specific app wrapping capabilities. IT will be able to add new security policies, such as data encryption, granular copy and paste controls at the app level, secure data in transit via app-level VPN, and passphrase authentication into existing apps without having to change the application source code. It's all updated and published through Apperian's web-based interface.
The Mocana MAP product is available as a premium upgrade to Apperian customers, but no pricing was provided. It's also another major integration for the MAM company, following the July announcement that Appthority's automated app inspection platform to detects risks in mobile applications before they are deployed would also be part of the EASE platform.
It's clear that MDM isn't entirely sufficient for managing both BYOD and non-BlackBerry mobility initiatives. Apperian is really building a compelling case for MAM and its EASE platform.