Today Apperian is announcing that they’re unbundling all of the components of their MAM platform and making them available through APIs.
Apperian is focused on mobile app management features that are built directly into apps themselves, using an app wrapping approach. They’ve offered some APIs in the past, but this new effort goes farther and will include the entire platform. Remember that besides the core mobile app management and security policies, Apperian provides
- App analytics
- App signing, updates, and other lifecycle management
- Enterprise app stores
- App inspection
You can see the see the APIs that have been implemented already in their public documentation. The various services will be unbundled and offered à la carte, if desired.
There are all sorts of ways this could be useful for enterprise customers, app developers, ISVs, and even other EMM vendors. (Apperian currently has partnerships with several mobile app development platform vendors.)
Apperian can provide device-level management, but that’s obviously not their main focus. In fact, they find that their MAM is often deployed alongside other EMM vendors for different use cases, or that Apperian-managed apps are deployed on devices managed by other vendors.
This is a big opportunity for them—there are a lot of EMM vendors that only provide MDM and MAM that’s based on device-level frameworks. Building MAM features directly into apps is an essential part of EMM, but it’s another major effort, so why not leave that up to a specialist? Apperian’s APIs will make this easier. (Apperian has also reported a lot of success going up against large EMM vendors on deals for app-level MAM projects. And coincidentally, Apperian's platform is the opposite type of MAM as what's promoted in yesterday's AppConfig Community announcement.)
Besides these new opportunities, Apperian also reported a very successful 2015, and they recently hired Chris Hazelton, a well-known enterprise mobility industry analyst, for strategy and marketing. I’m excited to see what Apperian does this year.