A conversation with Softricity co-founder David Greschler

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Today Softricity announced version 4 of their flagship product, Softgrid. Softricity has been one of the leading companies in the application virtualization and streaming space, and their technology is a great compliment to Citrix and server-based computing environments.

Today Softricity announced version 4 of their flagship product, Softgrid. Softricity has been one of the leading companies in the application virtualization and streaming space, and their technology is a great compliment to Citrix and server-based computing environments. In this Brian Madden Live podcast, Brian talks with Softricity's co-founder David Greschler about several topics, including:

  • An overview of the Softricity technology and how it works.
  • Softricity's ZeroTouch product and how it integrates with Citrix and other SBC products.
  • "The Softgrid" video.
  • The difference between application virtualization and application streaming
  • How Softricity is different than Citrix Presentation Server's Application Isolation Environmnets.
  • Citrix Project Tarpon
  • New features in Softgrid version 4.
  • The future of Softricity.

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I am a "Very Happy" customer!  I frickin love this product!  Keep up the GREAT work David!


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I think the problem with Softgrid is identity.  Many companies just bought into the idea of thin client and virtualization using Citrix & VMware and now Softgrid changes this.

Its very difficult to give business and technology people what Softgrid provides, unless it was made free and I am able to proof this technology cuts cost as well as jobs(which is another issue.)

I could've easily done away with Citrix and just use Terminal Services + Softgrid to deploy all my apps.  Not many companies are going to pay for Citrix + Softgrid together.
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Fantastic solution - can't wait to use it!
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Great product and company.  Thank you, Chad Jones, for excellent customer service.
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