Friday Notebook, December 8: 2018 predictions, App-V, and Windows 10 on Qualcomm

Also: eG Innovations, NVIDIA, Google Cloud, and a TeamRGE/GeekOut 365 announcement.

This is our weekly log of everything that’s happened in the EUC, EMM, and desktop virtualization space, collected and co-written by Jack and Gabe.

Our own news

TeamRGE and GeekOut 365 are hosting a live webinar on January 17th! We're collaborating with TeamRGE to put on a live webinar on January 17th, focusing on remote graphics in desktop virtualization. The content from the event will be available on GeekOut 365 after the event.

Industry news

It’s December, so that means it’s prediction season. We’ll, of course, have ours towards the end of the year, but NVIDIA and eG Innovations are getting theirs out early. NVIDIA, predictably, feels like the GPU will be the focal point of 2018, predicting that “...every application developed and deployed in 2018 will require a GPU for maximum performance.” This might be a bit of a stretch, because Warehouse Bucket Manager 2018 probably doesn’t require a GPU, but “maximum performance” could include Windows features that require a GPU.

NVIDIA also predicts that GPUs in VDI environments will turn a corner due to new tools that allow the enterprise to monitor the actual end user experience. They round out their predictions by suggesting that cloud-based GPU resources will be more valuable to small and medium-sized businesses. Both are likely true (especially the tools, which are made possible with the vGPU SDK and various community efforts), but I think it’s easy to oversell how much small and medium businesses care, let alone know, about cloud GPUs.

eG Innovation’s predictions are focused on digital transformation and ...you guessed it... performance monitoring. They predict that the rise of digital transformation (which we’ll just go ahead and say is the buzzword of 2018) will require extensive monitoring to guarantee customer experience. They believe analytics will play a huge part in that, so you can expect to see a lot of activity across the industry around machine learning, pattern recognition, automatic remediation, and predictive analytics.

Microsoft and Qualcomm announced the first devices that will run Windows 10 on Qualcomm Snapdragon 835 ARM processors, from HP, Asus, and Lenovo. Jack has been excited to get his hands on these, and there are a lot of reasons why Windows 10 on Qualcomm is way different than Windows RT back in the day. Ars Technica has some good details on how the x86 emulation will work.

On a related note, we learned more about upcoming capabilities in “Always Connected PCs,” which feature integrated LTE connectivity. (Via Mary Jo Foley.) One new feature is the ability for enterprises to purchase cellular data in bulk, then use MDM to provision connectivity to a device. There will certainly be many interesting use cases. (Plus the consumer experience sounds pretty cool, too—you’ll be able to add connectivity at any point through settings in Windows.)

Microsoft has been so quiet about App-V lately that nobody could blame you for thinking they might be de-emphasizing it within the company. A year ago, Tim Mangan argued that we haven’t heard about it because it’s become so ubiquitous that it doesn’t need marketing, and that we need App-V now more than ever. Tim retweeted this article last week, saying “A year ago people weren't ready to hear the message in this blog. Maybe now?” More food for thought as we get our 2018 predictions ready.

Mark your calendar—this week Google Cloud announced that their big Google Cloud Next 2018 conference will run from July 24 to 27th. We saw the 2017 edition as a big coming out for their enterprise ambitions, so we’ll plan to cover the 2018 even closer.

Benedict Evans is an Andreessen Horowitz analyst who can really put the overall tech space in perspective. If you have some downtime this Friday afternoon, take a half hour to watch his Ten Year Futures presentation. If nothing else, you’ll get a good appreciation for the scale of mobility and the possible paths for newer technologies like machine learning.

Our blog posts

EMM-managed IoT versus 3-tier IoT. The use cases may not all be horizontal or apply to typical office workers, but we finally can answer the question, "What does IoT mean to EUC?"

Despite Brian's prediction, Citrix is still around, and they're making plans for 2018. (7 comments.) In 2015, Brian Madden predicted Citrix wouldn't be around by the end of 2017. We'll take a look at that prediction and explain how it's not likely to come true...at least this year.

If you’re not using managed app configurations, you’re missing out. Mobile app ISVs and EMM administrators should make things easier on users by following AppConfig Community best practices.

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