Frame announces partnership with VMware, adds app remoting to Workspace One

VMware chose Frame over their own technology to deliver Windows apps from the cloud to Workspace One users. It's a big win for Frame and for customers.

This morning at VMworld, Frame and VMware announced a partnership that will bring Frame's cloud-based desktop virtualization into VMware Workspace One. The announcement hasn't really been discussed yet around the show, and it's not the kind of thing you'd expect to be talked about during the Pat Gelsinger / Michael Dell keynote that's going on as this is written, but there are still some key things to take away from the announcement.

If you're not familiar with Frame, I recently wrote about their DaaS platform that runs on multiple clouds. With their HTML5-based protocol and day 1 support for GPU workloads, they originally went after customers with high-end use cases. Lately, they've been increasing their focus on enterprise, taken on funding from Microsoft (among other big names), and hired Ruben Spruijt as their Field CTO. Combined with today's announcement, it's clear Frame is making waves.

The announcement outlines something called VMware Workspace One App Express. (Here's Frame's blog post on it.) App Express uses Frame's platform to easily place Windows applications in the cloud for delivery to Workspace One users.

"But," you might be thinking, "doesn't VMware already have a few desktop virtualization platforms? Why not use one of them?" I asked that, too, but if you step back and look at what VMware currently has, Horizon, Horizon on Azure, and Horizon Cloud, they're all large, complicated platforms that are anything but easy to deploy just for the sake of a handful of applications. They may be easy or convenient compared to traditional methods, but if you look at a true DaaS platform like Frame, they just don't compare.

Frame allows you to quickly onboard users across multiple public clouds. You can grow as needed, only paying for what you use. You can't do that with Horizon, which is on-premises (and behaves as if it was on-premises even if you put it on Azure), and Horizon Cloud falls short in features, scalability, and easy on-boarding.

This also makes sense because Frame supports AWS and Azure for desktop virtualization workloads, which is something VMware can't say. VMware's cloud focus is infrastructure, whereas Frame is a desktop and application-focused company with a single management console that allows you to put workloads on either platform (or both). This is the kind of flexibility and ease of use that VMware wants to use in Workspace One, and since they couldn't get that from their own products, they looked to Frame.

So, congrats to Frame for their continuing success! Harry Labana will share more details in a session this evening at 5pm, and we'll try to track down Ruben, who's around here somewhere. In the meantime, spend some time on Fra.me and get familiar with what the platform that VMware chose to use over their own stuff to deliver apps from Workspace One.

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