During that same earnings call that I listened to last week to learn about the demise of VDI-in-a-Box, there was also a brief conversation (at around the 37-minute mark) about what Citrix will be doing with Octoblu, which I wrote about a few weeks ago. I learned that it was a “small, very small” acquisition, and that Citrix has no intention of becoming an IoT company. Rather, they want to become an IoE company–Integration of Everything.
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Here’s what Mark said on the calll:
"Now, what our goal is is to use the Octoblu platform in the form of the IOE–Integration of Everything, and to actually allow it to be a platform for our partners to generate additional value-add when it comes to creating a smarter workplace. So the demonstrations that we've done, through integration with our mobility apps like GoToMeeting, ShareFile, Podio, as well as Citrix Receiver and so forth, are pretty impressive, allowing iBeacons to trigger flows that set up meetings, that cause transcriptions to be created and distributed all automatically just based upon proximity in a conference room."
That statement from Mark T. immediately made me think of a comment on my previous article from Rene Lindeboom, who referred back to a video Citrix created in 2001. If you haven’t seen this video, it’s basically Citrix’s vision (hilariously scored with crazy looking hardware and funny terms like “VidCon”) of the future from 14 years ago. Initially it seems like it might be awkward in the much same way as the “Carousel of Progress” at Tomorrowland in Disney World. As you watch it, though, you realize that the technologies and workflows suggested in the video are nearly spot-on with what we have today, and that Citrix has had a direct impact on many of them.
The world is much more complex and fragmented than it was in 2001, so in order to pull off that vision (not that it was Citrix’s sole goal for all these years) we need something that can get each relevant device talking to each other, both machine to machine and machine to person. That, apparently, is where Octoblu comes in.
Mark T. mentioned in the call that Citrix would unveil more at Citrix Synergy, and while I’m sure there will still be a bit of IoT buzz around it, I’m guessing that we’ll get a more focused “what does this have to do with me?” message. I’m excited to see what they have planned.