At Citrix Summit 07 this week, Citrix named enteo Software the Solution Partner of the year for 2006. enteo makes software for deploying applications to servers and for doing “bare metal” OS installs to servers. Once you create all of your packages, you can point and click to re-image servers or to deploy applications or packages to servers.
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The problem is that this is kind of competing with products that Citrix is getting into themselves. The whole “bare metal” deployment thing can now be solved with Citrix’s own Ardence solution (which, one could argue, is more slick than enteo’s imaging anyway. Plus it’s cheaper.)
And then of course there’s Citrix’s upcoming Streaming Server (a.k.a. Tarpon) that will be built into Presentation Server 4.5. The business value prop of Tarpon is almost word-for-word identical to enteo’s (very simple package and application deployment, integration with application publishing, etc.). Plus Tarpon uses Application Isolation Environments, so you won’t have to deal with the same potential application conflicts that you would if you were using something like enteo.
So what’s my point? The enteo / Citrix time line will look something like this:
- 2006: enteo is Citrix Solution Partner of the Year.
- 2007: Citrix builds enteo’s functionality into its own products.
- 2008: Citrix does not allow enteo to exhibit at iForum or Summit
There’s the rub. Citrix has this habit of partnering with ISVs (even creating a “Citrix Ready” logo program for them). But as soon as Citrix perceives those companies as a threat, they’re not allowed to come to iForum anymore. What do you think happened to RTO, Lakeside, Expand, and countless others? Did they just suddenly lose interest in iForum? I think not.
So I wonder why Citrix chose to honor enteo with the 2006 partner award, now that Citrix will perceive them as a threat and start dissing them moving forward? Maybe the Citrix folks in Ft. Lauderdale haven't had time to go to Boston yet to learn that Ardence perceives enteo as competition?
Then again, does the partner of the year award actually mean anything, or is it just a press release and logo put together by the marketing department? Does anyone even take press releases seriously anymore? I mean look at the quote in this enteo / Citrix press releease from the Citrix executive. It's so generic and worthless. It could apply to absolutely any product made by any Citrix partner:
“Citrix partners like enteo Software are essential to our ability to provide a holistic and comprehensive range of solutions in the application delivery category,” said David Jones, Corporate Vice President, Business Development, for Citrix Systems. “enteo has demonstrated its commitment to Citrix at all levels through its work with Citrix’s technical, product, sales and marketing groups. Together, we provide our mutual customers with seamless, integrated, end-to-end application delivery solutions that improve IT efficiency, support increased mobility, reduce costs and accelerate business agility.”
At least they’re calling it “Application Delivery” and not “Access Infrastructure” anymore.
Good luck enteo!