Citrix Presentation Server has left the building, XenApp is the new name

Today @ Citrix Summit08 Florida US, Mark Templeton announced that the name Citrix Presentation Server (CPS) will be changed to Citrix XenApp.After a few years using Citrix Presentation Server this new name joins XENdesktop (Citrix Provisioning Server and Citrix Desktop Server) and XENserver (XENSource).

Today @ Citrix Summit08 Florida US, Mark Templeton announced that the name Citrix Presentation Server (CPS) will be changed to Citrix XenApp.
After a few years using Citrix Presentation Server this new name joins XENdesktop (Citrix Provisioning Server and Citrix Desktop Server) and XENserver (XENSource). So it's all about XEN... that's for sure!

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Gus Pinto is @ Citrix Summit right now. He has mentioned this XenApp name change. Unfortunately I couldn't make it to the gayload convention center this year.. Gus have a great time!

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Remember how awesome NFuse was? That turned into NFuse Elite and NFuse classic. And then there was the awesome "MetaFrame" name, which spawned "MetaFrame Password Manager," "MetaFrame Presentation Server," "MetaFrame Conferencing Manager," and "MetaFrame Secure Access Manager."

So I guess "Xen" is the new name for everything application-oriented? Or virtualization-oriented maybe? 

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That makes perfect sense. why didnt' they just stick to Winframe. I liked that.....
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> So I guess "Xen" is the new name for everything application-oriented


Why stop there? What's wrong with XenToMyPC and XenScaler :-)

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Gus Pinto is pointing out that this move makes a lot of sense, and that even though it was difficult, it's better in the long run. He also said that the crowd was very enthusiastic about it.

My only comment to Citrix is that regardless of the name, people are going to call these XenApp servers "Citrix" servers for a long time. The "Citrix" name is what people know, because it's the only thing that's stayed consistant over the WinFrame/MetaFrame/Presentation Server/XenApp lifecycle. By the way, do other major vendors do this name game? Exchange, Windows, SQL?

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1. It's a lot shorter than their other product name changes that ended up being an ill-descriptive phrase rather than a true identifying tag name.


2. It's not an acronym. The tech industry has long been saturated with acronyms because we hate having to say more than two syllables when mentioning a product. Even acronyms get shortened to two syllables like S-Q-L becoming "sequel" and M-S-A-M becoming "em-sam". "XenApp" falls within the two syllable limit and actually categorizes/describes the product very well.


I never thought I'd ever hear myself say this, but way to go Citrix marketing department!

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I am not even sure how to say it "XenApp" do I just say zenapp. I hate words like that.

I guess when you have names like it... its easy to tell the difference from a Novice and a seasoned veteran.

 I loved it when people called Novell... novel.

 

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citrites will soon become xentrites ...


right i'm off for a xencoffee :-)

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changing the name is a re-branding marketing ploy/exercise.  At the end of the day whatever it's called for most people it'll still just be reffered to as 'Citrix Server' 
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Call me old fashion, but since when is it a good move to rename your flagship product for the umpteenth time.  I may even go so far as to say that this event will mark the beginning of the end for Citrix.


Such a crazy move may mean that Citrix is rebranding in preparation for a buyout.

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I don't know about everyone else, but I for one am looking forward to XenForum this year!  Or wait... is that going to be The Xen Delivery Expo, presented by Xentrix... I mean Citrix.   :D
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Hey Ruben, this was released under NDA.
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Hi,


I just picked this up from the internet...

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I would like to read more on this can you post where you found this on the internet.
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funny, read your first post.......
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Ok, so I'm certain it was a typo, but "gayload convention center" had me rolling on the floor for the last 5 minutes.   ahahahahhaha
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So that's what the paid the $500 mil for? ;)
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Gus has seen the error in his ways and has pulled his blog entry.
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Honest mistake, just seems like he didn't realize it was under NDA.
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Citrix may have fumbled around in the dark with some weird names in the past, but this one actually makes a lot of sense to me. I don't think they're renaming all their products, just the three that are doing virtualization. Makes a lot more sense than Presentation Server or MetaFrame.


WinFrame was a cool name, but that was 10 years ago. The product has changed massively since then as has the market. It's now about application virtualization. Not bad.

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But who bought who?  Seems like Xen bought Citrix :-)
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In Chinese I think that Xenapp would be pronounced 'shen-app', and chien in French means Dog, so any French speaking Chinese might think twice about buying the product.  Just killed at least 63 possible sales leads.


I'm not 100% sure about the name XenApp, it'll probably grow on me. When all is said and done 'Presentation Server' was also a bit naff, 'MetaFrame' was a proper geeky name, felt like you were really working with cool technology. Now I'll just feel like a Buddhist techno freak!!


 


H4C.

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What part of "please keep it under your hat until February 11th" (that Mark Templeton said immediately after the announcement) did you not understand? :-)
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If you were watching closely, Mark said this with a big grin, followed by a laugh....loosen up man, what possible carnage could ensue from the knowledge that the word 'Xenapp' is on the loose out in the wild a few days before it was supposed to be !!
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<rant>I don't mean to get officious here, but this information was released under NDA to Channel partners, and as such has no place here.


When it is properly announced and explained it will make sense to people, until then it is really not helpful to the community to publicise one small piece of the jigsaw puzzle. </rant>


For what it's worth it is a very positive message, just wait til you know the full story before commenting!

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What is great about the Xen name change is that it is exactly the same day that VMware misses their number.  VMware has only been public for three quarters now (not even a year!) and already has misguided Wall Street.


Looks like the Microsoft and the Citrix alliance is already making headway with customers (contrary to what VMware says!!!!!)

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Who bought who?  Citrix bought Xen or Xen bought Citrix... Why not XenTrix?
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I agree completely. Of course at this point, it's too late to "undo" the news, so we'll just have to wait until Citrix releases their whole plan!
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What about the Citrix Presentation Server Platinum Edition? Will this be XenApp Platinum Edition containing all the other products next to "XenApp". Or will this keep the Presentation Server naming? Or maybe they can call it the Access Suite again... or what about Citrix XenSuite.... Platinum...uhhh
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I disagree people shouldnt comment until it is properly announced. When has Citrix every made sense when it came to Name changing.
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Nico, like the Guest stated above

"...When it is properly announced and explained it will make sense to people..."

Brian, can you remove this thread from your blog and co-operate with the NDA.  I know its public now (no thanks to your website), but by removing the thread we can stop the confusion about what is going to happen to this product and that, etc...

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So if this info is under NDA, why is it still up on your site Brian ?
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Because a NDA is valid only to those who signed it.


If the Brian madden company, or maybe Ruben, did not sign any NDA regarding citrix product naming annonces ... well, we shall all keep commenting on the news, and maybe joking on the new Xennda or xenda ... now that's a cool name !


 

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Relax - Citrix wants the word out to all our customers. They are really pushing this.


Citrix will change this name in another 2 years. It is totally crazy to build a name recognition in the market place and then change the name. Citrix is growing at a healthy pace but Mark Templeton flunks in marketing 101 with all of these name changes. He is fortunate he has some great technology or he would have killed his customer base with confusion. He even admitted that when he came to Citrix he wanted to change the name from "Citrix Systems" to just "Citrix." He is obviously not on the front lines with customers or with partners to know what a challenge name changes can be.


I would think this would be a bit offensive to the Buddhist community. 


 

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Might get confusng during conversation at a Novell house that uses Zen

Maybe more confusing if that Novell site happens to be a budhist monastery, or a budhist monastery that fears foreigners (Xenophobes)

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They bought Xen Enterprise, not Xen project or whatever it's called. I think rebranding your image after some Opensource product is a big mistake. What about Nokia rebranding Symbian as Qtopia o Qt Mobile Platform after buying Trolltech, or Novell droping it's name calling eveything Suse Directory Services and so on. Name sounds awfully in Spanish.


 

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Ahhhhhhhhhh, the sky is falling........

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If everyone started to inform everyone about items under NDA then no company would release any information up front, thus removing the unique insight we get at these events........

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The problem is, if Citrix does not enforce the NDA then what good is it?  Gus will have to made an example otherwise Citrix's NDA mean nothing.

 

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Actually if you read the badge scanners to get in ALL sessions it states by swiping your badge you agree to Citrix's NDA.

I understand the name changed has caused lots of noise or excitement, but these topics should be removed until Citrix formally announces to the public detailing the name change.  Once this occurs it will create a clearer picture to most.

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I have to admit when I first heard the name change I thought the same thing that most others here - "what are they doing?"  After some thought I can see why Citrix would make this move, and I believe for them, it makes sense.


First, Presentation Server as a name was a bad idea - and was hardly representative of what the product does.  I cannot tell you how many times I have been asked if Presentation Server is something like LiveMeeting or something to assist with presentations. 


Second, Citrix made a huge investment in XenSource not only to compete in the Server Virtualization market but to be the out of the gate leader in the Virtual Desktop Market.  In order to do this they need to build value around the name Xen - and make it the most recognized name in virtualization.  What better way to do this then rename the world's most popular virtualization product (Presentation Server) to include the Xen name.  In the process they have also made things simpler.... when you are talking about Application virutalization (server or client side) you are talking about XenApp, when you are talking about Server virtualization you are talking about XenServer, and when you discuss virtualized Desktops you are taling about XenDesktop.


 In the end it's a marketing thing - building a brand around Xen. 

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Already happening. I had to explain the difference to one of our project design people...
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Gee... I vaguely recall another large software company deciding that the term .Net should be included in the product name of nearly all of their offerings. Look at how successful that was. Sure confused a lot of people for a long time. Hopefully, Citrix won't go that far. Guess we'll all know for sure in February... or until someone else slips up and forgets the NDA...
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People are squacking about NDA, it is all over the net now...why come down on the couple people here talking about it?
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We are all humans learn from our mistakes.. Agreeing to an NDA, regardless of who it is from, is showing that you have been trutsted to keep a "secret" until the right time is right even when it's socially difficult to keep such a good one :). Hopefully nothing major will happen from this......
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Send Gus to Prison, Send Gus to Prison, Send Gus to Prison
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What happend to your NDA???
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A shame to see that Ruben, who seems to be working for a large Citrix partner, doesn't know that posting NDA info, regardless of the source, is "not done". Then again I can understand the urge to post such a scoop, as it's all about beeing "First!"... :/

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It seems that some people have a problem with my post. It isn't my purpose to harm any marketing message from a vendor!.


Unfortunately I am not at Summit this year. I didn't hear the name change message from Mark T. himzelf but I just picked-up the message from another webblog and posted it here because this name change information is nice information for the community.


The XenApp name makes sense for me, i just want to share that information. For the people who didn't like this post, sorry next time i'll double my post, that's all!


 

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Satch nice name :-)  you make real sense alright. haha!
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People have a problem with the fact that your source of this information - Gus Pinto removed his blog entry regarding the subject.  Its a shame that you have not done likewise.

I actually respect you as a Citrix/MS expert, but will think twice about reading your articles in the future. 

I have been using Citrix technology for about 8 years now and find this website and others very useful.  But I am also loyal to my company (who are also a Citrix partner) and find this type of commentry unhelpful. 

As Mark mentioned in his speech, all will be revealed on Feb 11th, so why provide a platform for people to "guess" what Citrix will reveal.  It just makes no sense to me.

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Gus made a mistake he should not be made an example of how f***** childish can you get saying he should be made an example of grow up you fool.
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Its all ready in the public domain so stop whimpering you clown

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"Its all ready in the public domain so stop whimpering you clown"

That's an intelligent reply you fool! It's not in the public domain, its only useless websites like this which make an attempt to speculate and in the process confuse people.

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Quote: "when you are talking about Application virutalization (server or client side) you are talking about XenApp"......You can do much more with Presentation Server (oops, I mean XenApp) than just virtualize applications. Citrix is at stage 1.0 when it comes to virtualizing applications when you compare it to Thinstall or the 600 pound gorilla Softgrid.
This is a dangerous move for Citrix
If you look at it from a marketing standpoint, at least the people now know the Presentation Server product (yes we do secure,published, seamless apps and we also virtualize them). With the rebranding to XenApp, Citrix pushes itself into the Thinstall,Softgrid corner and these alternatives are just better equipped and further ahead than the Citrix solution.
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This is another example of where speculation (as mentioned above by Guest) can lead to confusion and misinterpretation of the idea behind the name change.

Guys, for god sake let's wait for Citrix to reveal their plans on Feb 11th.
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I agree. anyway i like the consistency (XenThis and
XenThat), and there’s no doubt that as a name it beats PS, though I liked
MetaFrame best...
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If this website is useless then why are you reading it?
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If you want to keep something secret don't say it on stage in front of a crowd, even if all their badges say that they are under NDA.

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Hi. This is Brian. A few final comments about this thread:

First, if you do a google search for XenApp , there are 283 results. So removing this post won't make the news go away. You could argue that I'm part of the problem, but that doesn't change the fact that the cat's out of the bag with this.

Second, when Gus first removed his post on Monday, Ruben immediately IM'ed me and asked whether he should remove his post. I told him no. So I want to be very clear that this post is still on BrianMadden.com because I want it there. As Ruben wrote, he was just posting some news from another blog.

Third, regarding the whole "NDA" thing. Yes, I understand this is information that is technically under NDA. But come on, there's "NDA" and then there's "NDA." While it all is obstensibly to be kept out of the public, if CItrix really didn't want people talking about this then they wouldn't have had their CEO announce it on stage in front of 3000 people. It's not like we posted the contents of a private NDA conversation. I've talked to enough people at Citrix about this post and NDA to know that we're fine and they're fine. They're not suing Gus, Ruben, or me. Certainly they knew that after that keynote there would be 200 people on cell phones saying "Dude! XenApp!"

Finally, since the conversation about this thread has devolved into name-calling and people generally insulting Citrix and each other, I'm turning on comment moderation. That means unless something that truly adds value is posted, we can all talk about this again whenever Citrix officially announces it. (At which time I will tell you that I love the new name and I think it was a smart move!)

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I don't agree with your comments Brian, this blog entry should have been removed.
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Wow, you work in a monastery?
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Excellent summary and I heartily agree, particularly as a Citrite.
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I'm Sure XenScaler will be coming... it's kind of catchy.
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what about XenScaler...
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Also a Citrite here and I couldn't agree more. Thanks for the clarification.
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... So does that mean I am running XenApp 4.5 ?
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At first I didn't like the new name - but know it's kinda grown on me and I like it. And I've said it on the Thin List and I'll say it here - they should rename CCIA to XenMaster...

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I look forward to reading more gossip and rumours on XenMadden.com next year.  Well you did change the colour of your hair to match Citrix branding a few years ago!!!
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I look forward to reading more gossip on the XenMadden.com website over the next few months.  Well Brian did change his hair colour to match the Citrix branding.  Maybe VMWare will rename to XenWare.
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Girls and beer. Those are my two top tips. really, guys, look up from those consoles. We're not here for a long time, just a good time.
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Is this it?
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Is someone homophobic?  Grow up.
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Hang them both!
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Surely an NDA is there to protect companies from losing potential business to competitors through early disclosure that compromises them? I don't see how early promotion of a new product name at ground level (i.e. among the people who get this stuff out to clients, work with the products in-house etc.) can do any harm at all...in fact looking at the buzz on this page it has people talking about the products right now...so its free promotion for Citrix. 
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agree - that should be CCXM - Citrix Certifiied Xen Master, has a nice ring to it.

 

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Brian:


I appreciate your web site and these informational blogs.....and the exchange of friendly fire. We all learn from many perspectives represented here.


Another point is....Do any of us think Citrix actually trusts 3000 sales people to keep this quiet?


This Citrix Summit NDA is a psychology strategy game Citrix is playing. 


It makes the attendees feel special that they are getting priviledged information. It broadcasts their message to all their customers through their partners. The partners give value add to their customers by sharing the latest information from Citrix.

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Hi Brian, et al...


Generally speaking, there appear to be no issues from Citrix. I know they respect you as a partner and technologist. In the interest of "first scoop", you guys got the goods.


But, there are always cases where it is best to ask first. You have MANY contacts inside the companies that are represented here. Use them to everyone's advantage.


I do have to say that in all interest of fairness, there was a lot more presented at Summit than was reported here. Many items were already showcased at iForum last year. As you mentioned, the robes will open and more will be revealed very soon.


Regards,


XenMaster (Coming to an XBox soon!)

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At least it gets away from that mouthful of saying "Presentation Server Servers" when trying to avoid using "Citrix Servers"
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How childish can you be using profanities in a public forum.  Come on!  Think of the children!

I would like to see a few heads roll.  An NDA is an NDA. Both Gus and Ruben knew better and they should have left the annoucements to the professionals.

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LOL
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Fully agree with you.


It is an insult for those people not being able to attend the Summit! They should hear about it from first source....


However there is always going to be wannabies and people like Brain and others than makes a good living (very good living) by knowing the right people.


I wonder how the Citrix community would like it if it was somebody unknown who publically did this, one person unknown to the Citrix community.. I guess that wouldn’t be that appreciated..

 

Take care for now..

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Who says we didn't ask first? ;)
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"Citrix Metaframe XP 1.0 Presentation Server with Feature Release 2"


Do you remember when this was the official name of the Citrix product?


XenApp is much simpler but Citrix needs to quit changing the freeken name.


Citrix has a terrible history with name changes. They called it Metaframe XP after Windows XP came out. They were anticipating MS calling the Servers XP as well.


Could you imagine how long the Cadillac would have been around if GM kept changing the name every 2 years?  

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Why can't they just stick with Citrix because that's what the general public knows.  I can't even pronounce XenApp without twisting my tongue.
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I don't actually want to say anything but I think this should be the most talked-about subject on Brian Madden, hence my post. Only a few more to go...
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Realy the old name is better, this short name not give any value or meaning for the product, I think it's better to keep the "Citrix" in there names for the products
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OMG! I was lmao on this one:


"Why stop there? What's wrong with XenToMyPC and XenScaler :-)"


hysterical!!!!!


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