Brian & Gabe sign a 4-year extension with TechTarget

I'll follow up my tweet today to confirm that Gabe & I have signed a 4-year extension with TechTarget. Our old deal was set to expire at the end of this year, so we're now committed through the end of 2015.

I'll follow up my tweet today to confirm that Gabe & I have signed a 4-year extension with TechTarget. Our old deal was set to expire at the end of this year, so we're now committed through the end of 2015. TechTarget acquired our company in November 2008, and both Gabe and I committed (read: "were contractually obligated") to stick around for three years. But now that those three years are coming to an end, we can happily say that everything is working out exactly as we had hoped, so we approached them about renewing our contract.

We actually signed the extension a few months ago, and I've been meaning to write about it, but I guess now it's on the front of many peoples' minds since the whole Michael Arrington / TechCrunch / AOL thing is making big news. Now obviously our situation is a bit different since Gabe and I don't have a venture fund in the desktop virtualization space, but it's similar in the sense that people wonder about the "independent blogger" versus the "corporate overlord." (I, for one, welcome our new corporate overlords. :)

But seriously it's worked out well. No one at TechTarget has ever asked us to change anything we've written, they have never asked us to cover (or not cover) a specific vendor or story, and they have never questioned us when we've said that we can't do something because we'd perceive it as a conflict. And, perhaps more importantly, they have always defended our editorial independence when a sponsor has gotten mad at us for writing something they didn't like. (Honestly you'd be surprised how often that happens.  I'll tell you more when I retire. :)

At the end of the day, Gabe and I have pretty great jobs. I mean we're paid to have and share our opinions, and there is no penalty for being wrong. Plus I get to travel around the world on someone else's dime, I have access to tons of technology, and if I act like a *** people are still nice to me because they want us to write about them.

Of course not everything is roses and rainbows at TechTarget. Have you seen any of the Search sites recently? Yikes! I don't even know where to begin except to say that thankfully BrianMadden.com will not be moving over to that platform.

And we have our share of IT-related issues too. (We're only slightly better than Microsoft at keeping Exchange servers running...Can you believe that? We still run our own Exchange servers.. What year is this?!? <sigh> (But on the bright side, working here gives us fodder for our Consumerization and FUIT trend. :)

But overall things are great, and we're happy to stick around. So thanks for reading and participating all these years. Now I'm back off to work! (Writing this from the Courtyard Marriott in Austin right now. Then tomorrow I meet with Virtual Bridges. Then Thursday I'm in Houston. Then Friday in Dallas… then… then…. then….)

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Regarding "We still run our own Exchange servers.. What year is this?!?"


We run our own Exchange servers at my organization, and we will continue to do so for several reasons.  I don't think that means we are behind the times.  Cloud-based solutions such as Gmail or Office 365 have outages, just like on-premise solution have outages.  I know you think I could be doing something more strategic when I'm trying to restore service to my on-premise solution; however, if my cloud-based solution is down, I'd take just as much heat from the business, except instead of getting busy fixing it, I have to sit and watch twitter so I can give the business updates.  Either way, I'm not doing anything strategic while it's down.  Personally, if I'm going to be held accountable for it, I'd like to be able to do something about it.


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