Blue Cedar is modularizing their MAM approach for the extended enterprise

They’re also heading to the public cloud, with new control plane services in Microsoft Azure, and more to come next year.

Blue Cedar, makers of a mobile app management and VPN platform, are today announcing their new, more modular approach to mobile app management, available now. (Press release.) As one of the more specialized vendors in our space, their name might be less familiar to some, but they are a notable indicator of trends in the extended enterprise. If you’re not familiar with Blue Cedar’s technology, you can catch up here and here.

Last time we checked in on Blue Cedar, they had announced product updates including support for inter-app federation, more challenging types of apps (Xamarin, VoIP, and email apps), and public app store distribution.

The first part of today’s announcement is Blue Cedar Enforce, a new SKU for their client-side security injection (their term, a.k.a. app wrapping) technology. Enforce is intended to be easier to sell through VARs and the channel, rather than individual engagements. On the tech side, they’ve made their client-side code more modular, leading to a smaller footprint in apps, and added an API so that policies can be programmatically invoked.

The second part of the announcement is control plane functionality for Enforce, hosted in Microsoft Azure. It will enable dynamic policy controls, encryption key management, and custom screen modification in apps. This is just the beginning, though, as Blue Cedar CEO John Aisien told me that additional incremental control features will be delivered as native cloud services early next year.

The point of all the modularization, cloud controls, and channel distribution is what’s interesting—and that is to make mobile app management easier to consume and more suitable for customers with extended enterprise use cases.

These are use cases where the organization can’t have any control over the device, so they need all their policies and security—especially key management—to be built directly into apps. Blue Cedar is focusing on government, finance, and healthcare customers.

Public app store distribution is key in many of these situations, as well, and John noted a threefold increase in pipeline, especially for business-to-consumer use cases, since this came out in May. Along the same lines, licensing is not per-user, rather it’s by how many different apps the customer wants to secure.

As I wrote recently, there’s a lot of potential in the extended enterprise, and it’s bearing out for Blue Cedar, as they’ve signed four times as many new customers this year  over last year (when they launched in their current incarnation). These are both stories that I’ll keep following in 2018.

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