Derek Thorslund, Product Strategist for HDX Multimedia Virtualization at Citrix Systems, has had an extensive career in the high tech industry, inventing new products and bringing them to #1 market share position. After graduating from the University of Toronto as a Software Engineer, Derek joined Bell-Northern Research and introduced the first successful voice mail product for the hospitality industry, bringing Nortel Networks to the market leadership position in that space. As Director of Product Management at Avotus Corporation (formerly Switchview), Derek helped transform the company into a leader in onsite and web-hosted solutions for enterprise telecom expense management. Derek joined Citrix Systems in 2003 to expand the company’s product portfolio. He led the productization and market introduction of Citrix Password Manager, bringing it to #1 market share and the coveted top-right position on the Gartner Magic Quadrant. Derek now sets Citrix’s product strategy for HDX Multimedia Virtualization and is known for his informative blog posts on this topic.