At Citrix Synergy 2013 in Anaheim I had a chance to catch Ahmed Datoo for a quick chat on video. Ahmed was the the CMO at Zenprise (the MDM vedor that Citrix acquired last fall) and now he's the VP for mobile at Citrix.
There were no huge groundbreaking mobility announcements at this Synergy—those came last year when they first announce announced they were doing MAM and then later bought Zenprise—but because this was the first Synergy since that acquisition, we were curious to see how they'd talk about it.
After Synergy Barcelona last fall, I walked away thinking "Yeah, they really get enterprise mobility management." This time around was interesting because the whole keynote—including all virtual desktop parts—was wrapped with the "mobility" message. (Seriously, you couldn't go anywhere at Synergy without hearing the word "mobile." It was pretty cool for people like me!) When they finally did get to the XenMobile part of the keynote they started out with a run-of-the-mill MDM demo, but it got more exciting once they went into mobile app management, their own productivity apps, and their ecosystem of partner ISVs.
In this video, Ahmed and I talk through all the announcements and pick up extra details that weren't in the keynote.
First off, all the mobile offerings have been organized into three main products: XenMobile MDM Edition, XenMobile App Edition, and XenMobile Enterprise.
- XenMobile MDM Edition is pretty much the reincarnation of the old Zenprise MDM, only now it also comes with access to the basic version of ShareFile, support for Samsung KNOX, and GoToAssist. This is available for cloud-based or on-premises implementation, though Citrix hasn’t been talking much about the cloud-based version lately.
- XenMobile App Edition (for mobile app management) includes the Worx mobile apps, (Worx is the new name for all the @Work productivity apps they announced last year) basic ShareFile, and the mobile app wrapping tool. XenMobile App edition replaces CloudGateway, and is available on-premises only.
- XenMobile Enterprise includes both the MDM Edition and the App Edition, as well as the full version of ShareFile. (We did a seperate video for ShareFile that you can find here.) It should be available in June.
One of the most impressive details from the keynote was about the growing system of “Worx-enabled” apps that are compatible with XenMobile mobile app management—they now have 60 partners with 80 apps. These apps should all be available in public app stores, with the Worx functionality embedded in the normal versions of these apps, but latent until the app is brought under management. In the keynote they showed a gallery that will link to all these apps, but it’s not quite up and running yet. Later on they claimed they’ll have 500 apps by the end of the year.
Some confusion came up about the difference between the Worx Home app and Citrix Receiver. Worx Home acts as the MDM agent and gives the user access to corporate mobile apps, web apps, and desktop apps. For right now, when a user launches a desktop app, Worx Home opens up Citrix Receiver to actually make remote connection, but in the future this functionality will be folded into Worx Home and Citrix Receiver will disappear.
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