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Brian: We can rap a little bit early but first of all, Jack, did you pick a name for the show?
Jack: We did pick a name. Colin and I spoke yesterday and we picked the name of Consumerization Nation. It has a nice rhyming ring to it. We’re going to be here Thursday morning at 10:00 Pacific, 1:00 Eastern.
Gabe: Assuming the mixer works.
Jack: Yeah. We’ll fix it.
Brian: But we’ll have a chance to hash out all of these, I imagine a lot of subjects will end in rehashing some usual subjects just as on this show they do except there are subjects will be, our soap boxes will be managing or not managing mobile devices.
Jack: Well that’s the biggest one.
Brian: And that was something that came up this week where – Gabe, well I know, Gabe, you – there’s a coupe things to talk about but I tweeted an article by Natalie Lambert from Citrix and I’ll just post her article into the chats. And she was basically just saying, hey, you can have secure enterprise mobility without device wipe which I agree with 100%. Now when you read the article, she says that, yes, because you can use the Citrix receivers and have remote apps, like remote Windows apps and that’s where I was saying, so I like this concept. I don’t’ agree with the product and she was telling me, no, no, receive with Cloud gateway, it’s about more than Windows apps, it also does SAS apps and web apps and I was like, yeah, but those aren’t device native.
And then for device native they’re like, oh, we’ll have to talk under NDA.
Jack: So, and this is where I was writing last week an article, we wrote about the semantic require in being a mobile device or mobile application management vendor that manages the mobile applications natively, obviously where I was saying that the cloud gateway package would be really cool if it had that component in it as well. And – but so they’ll actually manage, like native IOS Androids apps, right?
Brian: Yeah, so you can build your own app store, you can wrap security stuff around them, you can pull individual applications off of devices and wipe application level data.
Jack: Yeah, and so when I was going back and forth with Natalie via Twitter, they kept on – she kept on saying SAS, SAS, SAS, and I’m like, no, I’m not talking about web apps. And then I well we can touchify Windows apps which logged me in, that’s nothing, so –
Gabe: Well they’re probably also talking about the Golden Gate stuff where they can kind of redesign Outlook so that it has a more native looking interface with the, I forget what they call it, their mobile application development kit or something. So they have a couple different angles for this, none of them result in a native app at this point. Are you there?
Brian: Yeah, we hear you like volume 1 out of 100, so if we’re very, very quiet and put the headphones into our ears we can just barely hear you. But I mentioned this is something, though, that – that’s clearly, I mean Citrix, the way they’re talking, I’m sure they’re going down that path, I’m sure VM Wear’s going down that path with Verizon. In our book we talk how like this is the future to have integrated SAS, web, Windows and device native apps.
Gabe: Right, and I said this was interesting because with the share file component of Citrix receiver that it has the option to open your files in device native applications, that’s sort of the first step in saying, hey, go do something that doesn’t even involve a Windows desktop at all. And that, it feels kind of like that’s the first time we’re hearing a story like that, am I not – is that so, or do you agree?
Brian: First time hearing it from Citrix? Yeah, yeah. And so obviously with Synergy coming up next month, we’ll hear a lot more about that.
Gabe: Yeah, it’s almost like having the share file open, having share file as part of Citrix receiver, opening documents on native apps, that’s opening up a bit of a Pandora’s box of non Windows device native application worlds.
Brian: And that gets into the whole device management verses application management which I think is, Gabe, is that what I ask you with – I don’t know if I can hear your answer but is that what you were writing about, Gabe, when you wrote about MDM mobile device management kind of going towards general device management?
Gabe: What I was getting to there was just that all of these things, there’s going to be such a mixture out there that having a fragmented solution where you use this to manage one thing and this to manage another is just going to be more complicated at time goes by. So that’s where I think the consolidation’s going to happen. People, companies like Citrix, they need a version two, right. They need to have a, what happens in a post PC era kind of path planned out and so I think the companies like Citrix are going to be looking for other things that they can do. And so like Jack just said –
Brian: But so Gabe –
Gabe: We’ve got this Pandora’s box that’s opened up now with being able to open documents that are stored, being able to open documents in native apps but how the hell do you manage and policy those native apps. And so I think there is going to be a little associated with it too. But we have to do it in a way that it’s not intrusive and not taking over peoples’ devices.
Brian: And so, Gabe, the other parts of your, of what you write though is that for the people that do want o do the traditional style device management, something themantics, acquiring Odyssey, VMV bender, that side of it will be more of a business as usual, we’re managing devices, now people use mobile devices so we can manage those too.
Gabe: Yeah, and that’s why I expected land desk is one of these people too because again, it’s just – when I think about the processes that people go into the mange these things it’s just – you get a help desk call, the help desk can manage something, do I use land desk to do this, do I go into – how do I manage that specific device and so that’s how you see the different consolation going on, that’s why BMC bought [inaudible] which bought MDM application and I mean that’s – there’s a lot of consolidation going on right now with the big management companies kind of absorbing these other solutions.
Eric: But why do you want to manage those differences? It’s like Henry Ford told us the beginning of the cars he build, he said, you can chose any color if it’s black. So now we’re going to allow companies to bring your own devices say that everybody can buy their own device, an Android tablet or who cares? All these companies trying to manage those, if you look at the dynamics offering what we did was, not one managed those devices. We say, this device is for the end users, the end users want to do is work on it, we want to work on it but we can tell you what you can do on the device yes or no. So we build HD portal that allows you to do your applications, your data and your desktops from a single browser without even trying to install a single bit on your device. And it doesn’t matter if it’s a playbook or a tablet or an iPad, but a company decides what you can do.
So the company decides this is bring your own device we can see that on the address, we do not allow you to store you data locally in that device so if that device got stolen, there’s no data on it because you’re not allowed and you’re not able to put your data on that device. Instead of trying to manage that device because if I’m going to buy my personal iPad and my company says, Eric, I want to mend your iPad I’d say, hell, no, I bought it.
Brian: I get that. The thing is, so right now all of these – the only way mainstream companies can tell users you can use any device is if you are providing all the applications via HTML 5 or like remote Windows interfaces. So it seems – I believe everyone is on board, don’t manage the device, just mange the apps and the access.
Gabe: Even having written that article, I’m on board with that as well. The thing is that these companies have to be doing – they feel like they have to be doing something. And so we talk about this post PC era. When we’re getting away from managing those things but people are using more and more other things, these companies that manage devices, that their entire existence is about managing devise is looking for, what can we do? And so while I don’t agree that’s the best way to handle it, that’s why these companies are doing that because they’re looking for the next thing to manage.
Brian: Right, because MDM is, like the only reasons we did desktop management the way we did it 15 years ago is it’s all we knew how to do. And this is sort of like the same person whose like stuck in a rut. It’s like, did you ever watch those new Brady Bunch movies where the architect, Mike Brady the architect, he was –
Gabe: Still building the same houses?
Brian: Yeah, like he’s like, look at this grocery store I designed? It was his house with a fruit stand in front and then he said, look at the gas station and it was his house with a gas station canopy. So I think when you use the land desk and the – even – I mean even system center, it’s the same way. We see system center and world’ – they look at system center and say, hey, we can manage system devices now too. It is that, it’s very anachronistic. So – but we –
Gabe: That’s why we’re interested in things like mobile application management and we – Jack and I actually talked to a company called Mobil safe last week that I’m sure we’ll get into on our Thursday podcast a little bit more but they actually sit – the exchange is the best example or exchange is the only thing the work with now but they actually watch all the traffic coming into exchange and can classify and identify specific devices based on the signatures of the traffic coming in. And then they tie that to a user in AD and then you can actually policy whether on to this device has access to exchange based on what they learned about that device just by the network traffic. So they know whether its’ IS50 or whether it’s been jail broken or that sort of thing. And so it’s a very non intrusive way of polishing access to the data without have anything to do with the device at all.
Brian: Right, it’s a very – it’s a high level sophisticated type of application level management and exchange being the particularly good target to go to because it’s the one that everybody has and this isn’t a problem that you can solve by putting security around your network because people there are hooking their Kindle Fires into their active sync from at home so having security around your network isn’t going to do crap. And the other problem is that data in exchange for the mail clients on mobile devices is often more specifically more vulnerable in data that’s isolated in other applications because there are other applications that have at tendency to reach into exchange or to grab contact from the contact list because that email client is sort of special and it shares those contacts with other applications in the operating system in general.
Gabe: Yeah, and you don’t have to worry about whether you have remote wipe access or anything because you just say, this device is no longer able to access our stuff and that’s it.
Brian: Right, right, and then you have more granular and fine control over that when you are watching the traffic enough to know which devices are jail broken or whatever.
Gabe: Yeah, so that’s why that kind of thing is exciting and that’s why these kinds of technologies here are what’s going to replace MDM, I think in the future. But there will be, for a long time, people doing things the old way, companies selling products to enable other companies to do things the old way and what do I call it? I think I called it in our thing device management death rose, it’s going to be acquiring these companies that specifically care about the devices and the users are going to be –
Brian: They’ll be doing on just as long as Windows desktop death throws.
Gabe: And you mentioned land desk and I’m like, whoa, they’re still around? So that’s going to – it’s the same version for devices.
Brian: And you Guys, so this is a big topic of your show Thursday, or your show in general, right, Jack?
Brian: And, Jack, you’ve got a book on MDM that you’re in the early stages of putting together that book?
Jack: Yeah, so my book right now is a two page outline and a big pile of tiny slips of paper that I used to make that outline.
Brian: And a glint in your eye.
Jack: Yeah, yeah.
Brian: And you’re – so we’ve got just a minute left, quickly for our calendar for this week, I am in San Francisco all week this week with no public events so that’s pretty awesome. Gabe, you’ve got a couple events coming up this week, I think, in Toronto?
Gabe: Next week. I’ll be doing – if we have a show next week I’ll be doing it from Toronto.
Brian: Cool, and you’re in Toronto speaking and you’re also speaking in?
Gabe: Charlotte. Yeah, so it’s a lot of flying around and waiting for evening events to happen but it should be fun. I haven’t been to Canada since they required a passport.
Brian: Toronto’s actually kind of a cool city.
Gabe: We’ll I’ve got a day and a half there so I will find out.
Brian: I guess real quick too, Eric, what can we- you mentioned your broker and stuff but what website can people go to?
Eric: People can look at website www.dynamics.com and you see dynamics pronounced in books and what we wanted to add is in the last six months that we are doing huge business. We have a portal, we sell 1.6 million license worldwide so that’s tremendously fast growing in the past six months and every single company that has bought a portal is having the same problem, we won’t allow end users to use their own personal devices if it’s a smart phone. Tablet, we don’t care but we don’t want to manage it. So there’s a portal that the end user can tough his desktop application and data and we allow the administers of the companies security agent to downloading data to certain devices for our portal and it’s completely directly integrated so you’ve got all the tools to prevent the end users or allow the end users to do what they need to do or what they want to do.
And I was also looking at the checkbox people saying that on an iPad you can’t do your work correctly and I disagree with that because I’m using my iPad with Bluetooth keyboard and I’m also using a small pocket and I’m really happy with that. The only thing I miss is a mouse.
Brian: And more than is that projector.
Eric: Yeah, it’s a projector. I project on a wall, or –
Brian: So only thing you miss is a mouse and multitasking, and working in daylight.
Eric: Not multitasking because our portal facilitates multitasking between applications or it facilitates Windows desktop so I’m working on Windows desktop on my iPad and when I’m going to –
Brian: Yeah, so all you need is –
Eric: When I want to use it for myself, I close the desktop and I start my game or I stop my Outlook and everybody says, you can’t create Word documents on an iPad. Everybody wants an iPad because you can easily read you mail and send mails. That’s almost the same thing.
Brian: We’ll talk about this next week. All you need is your iPad and your pekoe beamer and the charger for the pekoe beamer and charger for iPad and the keyboard and all that and you have a desktop in your pocket, perfect. Look, final notes.
Jack: So final notes, we were just getting to, I’m going to be at MMS next week. Microsoft Management Summit, and I’d actually – right after the key note I should be able to jump into the the show on the phone and Consumerization Nation with Colin Steel and myself, Thursday, April 12th, 10 a.m. Pacific, 1 p.m. Eastern.
Brian: So on that note, thank you all today for dealing with our audio hilarities and thanks, Justin, for dealing with that stuff also. Eric Westover from – I forget what city you’re calling from.
Gabe: From 200 kilometers away from Amsterdam.
Eric: It’s Maastricht and that’s where we signed the euro treatment a couple years ago so that’s where every European guy was cured with the euro.
Brian: So, Eric, thank you so much for –
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