Aug 22 2012
Version 2.0 of AT&T Toggle, a dual-persona MAM product, went into general availability a controlled introduction yesterday. Since Toggle is an AT&T product and involves dual personas, it’s natural to assume that it could involve multiple phone plans or be limited to AT&T Wireless customers only, but this is not the case.
(Update 11am PST 8/22: My contact at AT&T told me that Toggle is actually in a "Controlled Introduction," not GA. I'll make a note in this post if anything else changes.)
For both Android and iOS, Toggle 2.0 provides app wrapping-based mobile application management, a sandboxed email client, file distribution, and a browser. In the Android version, corporate apps can only be launched from within the Toggle app. If you look in device settings, you’ll see corporate apps in the list of all installed applications, but they do not appear on the home screen. For iOS, corporate apps appear alongside personal apps, but the wrapping process adds a badge to the icon and a password is required. Toggle for iOS does use MDM configuration profiles, which are gradually becoming more common in MAM platforms, but for both versions administrative actions like remote wiping, visibility into installed applications, and password policy enforcement are limited to corporate apps only.
From this description, you can see that Toggle is just like any other MAM/sandboxed email client product out there. Referring to these as “split personality” or “dual persona” products is pretty standard, even when there’s no second phone number, SIM card, or virtualization involved. Two voice and data plans would require either future integration with a unified communications (UC) provider or a handset with dual SIM cards. While UC is a possibility, anything that requires special hardware or OS modifications is out of the picture as far as BYOD solutions are concerned.
UC clients for BYOD are something I can really get behind—after all, while my company doesn’t do any UC, I’ve been a Google Voice user for years. Until a UC partnership comes along for Toggle, though, it does provide details about how much data and voice time is used by the work apps and calls initiated from the work contact list. Companies can use this information to reimburse employees, which could be a part of a formal BYOD program.
Toggle 2.0 was announced in early July, and is a white-label distribution of OpenPeak’s MAM offerings. The previous edition of Toggle was Android-only and based on Enterproid Divide (Divide for iOS has been introduced in the meantime, though.)
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