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Notes from the day two keynote at iForum 07 - The Application Delivery Expo

Written on Oct 24 2007 11,318 views, 10 comments


by Gabe Knuth

Another day in Vegas, another 8:00 AM keynote. If this were Disney it'd be different, but 8:00 AM in Vegas is tough!

We were greeted by a virtual Wes Wasson, standing in a weird pose in a recorded presentation from Second Life. Apparently, Citrix is spending time exploring potential uses for application delivery and collaboration inside of virtual (not virtualized) environments like Second Reality. To me it's just creepy, but to my kids it'll probably be normal.

When the real Wes Wasson came out, he presented a look at the virtualization plans for Citrix. The overall message is that Citrix wants to virtualize all layers of the user-application interaction - servers (XenServer and Ardence), applications (Citrix Streaming Server, AIE, Presentation Server), and desktops (XenDesktop, Ardence).

Citrix Online (all the GoTo products), and the NetScaler/Citrix Access Gateway/WANScaler products are also in the gameplan to augment the core data center technologies, all in a huge effort to acheive the dynamic data center that was talked about in yesterday's keynote.

Wes outlined the grand vision (purely a vision at this point) as Netscalers on the front end being able to leverage all this new technology to tell the system to automatically provision servers on the backend based on frontend demand. That means that the infrastructure itself will be able to provide the communication, servers, applications, AND the endpoint as needed on a per users basis, in real time. Now that is cool.

Mike Neil, GM Virtualzion, Microsoft took the stage to speak about Microsoft's virtualization efforts, and left us with a few good bits of information:

  • System Center will be Virtual Machine Manager for Viridian
  • The goal is to "Support heterogeneity across the data center" via the "OSP (Open Specification Promise)."

Basically, this OSP is an effort by Microsoft to provide API hooks into the Viridian hypervisor, called "hypercalls". To me, this is really the crux of the whole XenSource acquisition. We'll get into this a little deeper in the next week, but the short version is this:

Have you wondered why Citrix bought XenSource, specifically? Regardless of price, they didn't even by an actual hypervisor - just the tools to manage it as an enterprise application. This new hypercall API set is the answer - XenSource tools now have the hooks required to manage Microsoft Viridian virtual machines. Not only have they standardized on the VHD disk image format - now even the enterprise management tools will work with each other. This is a big deal, but it's bigger than this article. We'll take a more in depth look at it in the very near future.

Next, Peter Levine, the former CEO of XenSource and new GM of the Virtualization and Management Division of Citrix took the stage to give a brief ten minute overview of XenSource, claiming 10:1 server density at 70% utlization. This is probably another one of the highly debateable numbers, and you guys can have at in the comments, but we might have to wait until it all comes together to see what the numbers really are.

Peter also talked about bringing the industry partners and standards together, including Dell, HP, IBM, Microsoft, AMD, Intel, Symantec, NEC, and NetApp. I only mention this because there's one big name missing - VMware. Not that I expect everyone to play nice all the time, but they did say "standards." Hopefully there can be some integration with VMware in the future, as Tim Mangan mentioned in his blog post yesterday.

Gordon Payne, SVP Delivery Services Division for Citrix came on stage to talk about a cable company style of application delivery. This includes a set top box that Citrix has coined the "Application Receiver," and a method of provisioning and delivering applications much like a cable or satellite company would provision and deliver new channels.

Next, Gordon and Aaron Cockerill put on a demonstration of the new XenDesktop, which we learned yesterday has replaced Citrix Desktop Server. XenDesktop is actually a combination of three separate products -- Ardence, XenServer, and Citrix Desktop Server -- bundled into one licensing scheme.

The way the demo went down didn't look like that big of a deal - it was really just showing off a simple VDI scenario where a virtual machine was provisioned for a user in the Xen management console, then assigned to the user in the Access Management Console, then accessed from a thin client terminal. In fact, Ardence wasn't used at all in the demonstration (or, if it was, kudos to Citrix because we didn't notice).

Note 10/24 14:30: To be fair, I do remember now that they mentioned that the VM's could be built using the same image, and that profiles would be applied to make it tailored to each specific user.  My point is that I don't feel the demo did a fantastic job of conveying the capabilities and coolness of XenDesktop. 

What the demo showed is that these products are in the early stages of coming together - geling into the grand vision that Mark T., Wes, Peter, Gordon, and everyone else have been laying out this week.

That's it for the keynote notes from Citrix iForum 07 - The Application Delivery Expo (I'm wearing out those keys). We have TONS of things to write about in the next week or so, so stay tuned.



Comments

Guest wrote The Question about Ardence (Whoops, I mean Provisioning Server)
on Wed, Oct 24 2007 3:47 PM
Yes, the VDI solution they showed on stage utilized Provision Server. The catch was, the OS was already running on the XenServer so we didn't actually see it streamed. Joe
Gabe Knuth wrote Re: The Question about Ardence (Whoops, I mean Provisioning Server)
on Wed, Oct 24 2007 3:56 PM
Yeah, I just spoke to someone else about that, too. I guess the point is that while the demo showed us XenDesktop, it didn't really go far enough to convey the whole solution. Still, it rocks...no doubt.
Guest wrote A bit disapointing
on Wed, Oct 24 2007 6:00 PM
Overall I've been really let down this year with iForum. It seems like there are some prominent vendors missing, I hate the tech lab in the middle of the exhibition hall where it's impossible to actually get real info, and I just haven't felt like it's as good as it has been. Doesn't help that half of us are probably hung over/still drunk from all the parties every night :)
Guest wrote Re: A bit disapointing
on Thu, Oct 25 2007 5:54 PM
what vendors were missing? who all did you want to see with a bigger presence?
Guest wrote Re: Re: A bit disapointing
on Thu, Oct 25 2007 9:44 PM
Provision Networks!!!! we talk about "provision" this and "provision" that - yet the company that "provisions it all" ain't there!!!
John Radcliffe wrote Re: Re: Re: A bit disapointing
on Fri, Oct 26 2007 3:07 PM
Sadly, (and this is my take on several things that I have heard) the folks at Citrix and the folks at Provision have a 'past' that they haven't overcome yet. Maybe one day one or both will bury the hatchet and work on a relationship - but Citrix isn't big on partnerships with competitors. Understandable, but sad.
Gabe Knuth wrote Re: Re: Re: Re: A bit disapointing
on Fri, Oct 26 2007 3:19 PM
This is true for Provision and many other vendors. The thing is, calling the event "The Application Delivery Expo" and supposedly broadening the focus of the event is along the same lines as VMworld. At VMworld, VMware's conference, competitors are welcome (and at VMworld '07, Citrix & Microsoft announced their VHD licensing partnership). Hopefully this will happen at The Application Delivery Expo, Presented by Citrix, too, but don't hold your breath.
Guest wrote maybe next year
on Fri, Oct 26 2007 10:05 PM
with the announcement that the conference will be in Houston in May next year and will focus on more than just citrix, adding in more application delivery vendors, maybe peoples such as Provision networks and others will get to be involved....just ordered new soles for my Tony Lama boots!
Guest wrote Re: maybe next year
on Sat, Oct 27 2007 12:04 PM
Hopefully they will add far more vendors to make it lot more interesting, since there will not be much else to do in Houston. Ok all you Texas folks, I deserver a good flamming :-)
Guest wrote Re: maybe next year
on Sat, Oct 27 2007 5:41 PM
99% of vendors never let competitors into their big shows. You don't see IBM presenting at BEA World, nor do you see SAP booths and sessions at Oracle Open World. And I don't recall seeing the Juniper booth at Cisco Networkers. The fact that Citrix is moving in this direction is a good thing. I, for one, am looking forward to May to see what they deliver.

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