I've received several business cards from Citrix folks out here at iForum The App Delivery Expo. I noticed that all of the cards are blue and white and the word "Citrix" is all black instead of the black "Citrix" with the red dots on the i's. Then I noticed that all of the PowerPoint templates were blue and white with the all-black Citrix logo.
I asked some of the Citrix folks about this and they basically said, "Duh! We have new branding. No more red and black. Now it's blue and black."
Did I miss something here? When did this happen? The Citrix people said this happened last April!! A quick check of the Citrix.com homepage right now still shows the old-style red and black logo, so you can see how I wouldn't know.
Either way, it's official. The Citrix logo is pure black now, and the official colors will be black and blue.
(As a funny side note, Citrix sponsored BriForum 2007 Amsterdam a few weeks ago. I wondered why they sent me a logo that was all black. I just thought that the marketing people at Citrix were idiots and sent me a black-and-white logo. It turns out that I'm the idiot.)
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