BlackBerry is not going to succeed by
placating its QWERTY-loving loyalists. In fact, you could argue that’s what
caused its downfall in the first place.
arrival of the BlackBerry Q10 is
delayed, according to the Associated Press. But who cares? With its physical
keyboard, the Q10 will be a niche device with very little influence over
BlackBerry’s long-term fortunes.
At last week’s BlackBerry 10 launch event, CEO Thorsten Heins
said the Q10 would be available starting in April. This week, however, he
said U.S. customers won’t be able to buy the device until mid-May or early
delay is largely irrelevant. Depending on whose numbers you look at,
BlackBerry’s U.S. market share is somewhere around 2% or 3%. These customers
haven’t switched to an iPhone or Android in the past five years. What’s another
couple of months? Even if all of these customers did up and leave BlackBerry,
it wouldn’t matter.
If BlackBerry is to survive, it needs to
win back some iPhone and Android users. The important thing here is that its
fully touchscreen device, the BlackBerry Z10, remains on track for March availability
stateside. (It’s already on sale in other parts of the world, where it seems to
be off to a good start.)
Sure, as mobile expert Brian
Katz pointed out on Twitter, the Q10 will win back some iPhone and Android
users “who hate virtual [keyboards] but had no choice.” But again, these
customers will be a drop in the bucket.
The Q10 is nothing more than a bone
BlackBerry is throwing to its few remaining diehard fans. The Z10 will
determine whether BlackBerry gets a second act or if its curtains close for
(Note: You must be logged in to post a comment.)
If you log in and nothing happens, delete your cookies from BrianMadden.com and try again. Sorry about that, but we had to make a one-time change to the cookie path when we migrated web servers.