After SlideRocket, will VMware dump any more end user computing products? - Guest Bloggers - BrianMadden.com
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After SlideRocket, will VMware dump any more end user computing products?

Written on Jan 29 2013 5,896 views, 2 comments


by Colin Steele

As VMware moves away from non-essential product lines, some of its end user computing products may not make the cut.

VMware reported record fourth quarter earnings yesterday but also announced 900 job cuts and a "planned exit of certain lines of business," according to a filing with the Securities and Exchange Commission. The company said it will focus on three core technology areas: the software-defined data center, hybrid cloud computing and end user computing (EUC).

VMware's EUC portfolio includes desktop and application virtualization, productivity and collaboration applications and Horizon Suite, a still-in-development mobile management offering. Not all of these products will live on, however; the company has already targeted one -- SlideRocket, a cloud-based PowerPoint competitor -- for elimination.

SlideRocket was part of VMware's application acquisition spree in 2010-2011. The company also bought Zimbra, an email and collaboration platform, and Socialcast, a social collaboration provider, during that period. The deals were puzzling at the time, and none of the products have really taken off since, leading to speculation that VMware will abandon ship.

"I always wondered about those businesses anyway," tweeted CA Technologies' Andi Mann. "Very non-core, and distracting."

Nobody thinks VMware will get rid of View or ThinApp, but what about its enterprise mobility management products? The company has been talking mobile for years, but only one product, Horizon Application Manager, is generally available. It would be easy to cut the cord on the others: no angry customers to deal with, no discontinued products to support, etc.

As Gartner analyst Chris Wolf pointed out, however, mobile represents a market (albeit a tough one) where VMware can grow new business.

"Workspace aggregation, Web, mobile are highly competitive and also have a different buyer," he tweeted. "Still I think VMware will fight."

 
 




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Comments

Brian Madden wrote re: After SlideRocket, will VMware dump any more end user computing products?
on Tue, Jan 29 2013 2:20 PM Link To This Comment

Kevin Goodman wrote a post back in August called "The future for VMware: should they spin off EUC into its own company?"

www.brianmadden.com/.../the-future-for-vmware.aspx

I wonder if that's more likely now?

Colin Steele wrote re: After SlideRocket, will VMware dump any more end user computing products?
on Tue, Jan 29 2013 2:23 PM Link To This Comment

I doubt they'd do another spinoff so soon after the Pivotal Initiative. Gelsinger said EUC will be one of the three core areas for VMware, so the question is which areas of EUC will survive?

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