Setting the stage for Citrix Synergy (Make a prediction and you could win a signed book!) - Gabe Knuth - BrianMadden.com
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Setting the stage for Citrix Synergy (Make a prediction and you could win a signed book!)

Written on May 04 2012 10,079 views, 14 comments


by Gabe Knuth

With just a few days to go before Citrix Synergy, I thought it would be wise to use today's post to take a look at what we expect to see next week. Synergy doesn't start until Wednesday, but Monday and Tuesday are already full for us with meetings and, well, more meetings. In fact, by the time we get to the opening keynote on Wednesday, it'll be nice to sit and let someone else do the talking! So, with that schedule, now seems to be the best time to do this.

We thought we'd have a little fun, too, so we'd like to ask you to submit your predictions about what Citrix will announce this week. I'll list out some things that we expect to see, but we want to hear from you as well. As a bonus, if we like your prediction we'll send you a signed hardcover copy of our book, The VDI Delusion, which we expect to have next week! We might give away one, we might give away ten, it just depends on the quality and accuracy of the predictions. Of course, creativity is always appreciated, so if you must err to one side, pick creative (but plausible) over accurate :)

To participate, leave a comment below and we'll use those to keep track of winners.

What Jack's looking for

As you know, Jack is our Consumerization guy, and he'll be coming along. This is actually his first Synergy (it's my tenth, going back to iForums, and probably Brian's fifteenth), and there is a ton of Consumerization stuff for him to follow. There's a very good chance we won't see him that much during the show! He'll be focusing on things like Sharefile and Citrix Receiver as they fit into mobile data and mobile application management. When he's not diving into the announcements Citrix is sure to be making around those technologies, he'll be hitting up vendors to see what they have going on. If you're a vendor reading this and you think you have a consumerization angle, you should email Jack.

What Brian & Gabe are looking for

As for what we expect to see, there's all the normal stuff about the next version of XenApp and XenDesktop, of course, but I'm particularly interested in seeing what comes of Cloud Gateway Express and Enterprise. VMware Horizon continues to have my attention, so anything Citrix can do in that regard will have it as well. Like VMware, I think we'll see some more attention to mobile devices, which is probably where Jack and I will cross paths.

In fact, I think we'll see a lot at the nexus point between consumerization and desktop virtualization. Citrix has always been about delivering apps to any device, so that mindset and the fact that Receiver works on just about anything makes that a fun space to follow. We'll be on the lookout there for big announcements, and we're likely to get wind of them prior to next Wednesday.

I'm also curious to see what focus Citrix puts on XenClient. I'm sort of over it from a "I want that on my laptop" perspective, but I find it interesting that there's a big enough market to support three client hypervisor solutions (MokaFive, Virtual Computer, and Citrix XenClient), so any changes on that front will be interesting to watch.

VDI-in-a-Box has always been a favorite of mine, and I haven't heard much about it lately. Seeing as Dell is a large sponsor, I'd imagine they'll be showing off their on-premises VDI solution with VDI-in-a-Box that they recently announced. I'm interested in finding out how much interest people have in that, because it's aimed for smaller environments that I would think would try to avoid having a server in-house (we all know there are use cases, though). Also, now that tuCloud has switched to Desktone, I'm wondering if there are any service providers leveraging VDI-in-a-Box, or if that's not the solution they're going after.

Rounding out the list are the enhancements to the client side. We learned about the HDX System-on-Chip thin clients at Synergy in Barcelona, so hopefully we can see something more than massive test boards (those ones in Barcelona were only a few steps past a breadboard). I'm sure there will also be some enhancements to HDX that, if they're worth looking at, we can shoot on video.

We're speaking, too!

Brian will be presenting a session called "How to fail with VDI" as part of the Geek Speak Live track on Thursday, May 10, at 11:30 AM. We maintain a list of reasons that is about 30 items long now, so we'll see how many he can fit into 45 minutes! 

I am speaking as part of a panel during the Geek Speak Tonight session that's happening on Tuesday, May 8 from 4:30 to 6:30. These sessions are usually pretty fun & laid back (they have to be because I'm pretty sure none of us know what they're about right now), and I think they had soft pretzels and beer last year. So if seeing Shawn Bass, Doug Brown, Simon Crosby, Rick Dehlinger, Martin Duursma, and others isn't enough, come for the beer and pretzels.

I'd also guess that we'll be doing a live radio show on Wednesday or Thursday, so if we didn't get to say something on stage, we'll get to say it then. Stay tuned to the site for more information.

On top of all of that, we have tons of vendors to talk to, and many of them also have announcements, so we're in for a super busy week of taking in all of this information and distilling it down to the useful stuff to post here. In the meantime, let us know what you expect to see at the show, and sometime next week we'll pick the people we think deserve books and send them out.

 
 




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Comments

Shawn Bass wrote re: Setting the stage for Citrix Synergy (Make a prediction and you could win a signed book!)
on Fri, May 4 2012 12:41 AM Link To This Comment

Mmmmm.... beer....

SillyRabbit wrote re: Setting the stage for Citrix Synergy (Make a prediction and you could win a signed book!)
on Fri, May 4 2012 5:26 AM Link To This Comment

I'll vote for beer as well and maybe a few longer-than-necessary keynotes.

I hope to understand how Citrix is beginning to connect the dots between their online technologies (GoToSomething) and their Infrastructure service offerings.

Martin Sheppard wrote re: Setting the stage for Citrix Synergy (Make a prediction and you could win a signed book!)
on Fri, May 4 2012 8:22 AM Link To This Comment

It would be the perfect time to launch their XenApp connector for SCCM 2012, which looks like being quite a nice combination if that's the sort of thing that you're into.

Ryan Revord wrote re: Setting the stage for Citrix Synergy (Make a prediction and you could win a signed book!)
on Fri, May 4 2012 9:09 AM Link To This Comment

Predictions....

Shawn Bass setting new vocal land speed records

Reverse seamless

SCCM integration

Edgesight improvements

some sort of Mobile app project/aquisition that allows for app management via merchandising server

and of course the only safe prediction

BEER and drunk geeks during geek speak

Dan Garcia wrote re: Setting the stage for Citrix Synergy (Make a prediction and you could win a signed book!)
on Fri, May 4 2012 9:29 AM Link To This Comment

Mark will bestow upon us a new term of some kind (Workshifting as an example)

Server 2012 "Metro apps" (Would have to announce XenApp 7, so unlikely)

Beer.

Biggest news will be the Bromium demo across from the conference :)

ccalaf wrote re: Setting the stage for Citrix Synergy (Make a prediction and you could win a signed book!)
on Fri, May 4 2012 12:38 PM Link To This Comment

The next gen of HDX 3D Pro and delivering high end graphics to VDI by sharing GPU’s amongst Xendesktop VM’s.  

That’s my wish list.

Simon Bramfitt wrote re: Setting the stage for Citrix Synergy (Make a prediction and you could win a signed book!)
on Fri, May 4 2012 12:54 PM Link To This Comment

I predict I will not receive a signed book.

:-)

virtualdynamo wrote re: Setting the stage for Citrix Synergy (Make a prediction and you could win a signed book!)
on Mon, May 7 2012 8:49 AM Link To This Comment

Citrix acquired Virtual Computer, so I predict there will be a lot of focus on the "new" Citrix NxTop

appdetective wrote re: Setting the stage for Citrix Synergy (Make a prediction and you could win a signed book!)
on Mon, May 7 2012 12:41 PM Link To This Comment

My predictions.

1) Mark T will wear his signature keynote shirt. www.tmurgent.com/TmBlog He will as always do a good job, vision never an issue with Mark, it's the execution….

2) Citrix will get into HTML app delivery. There was a demo at Synergy Barcelona by Gus Pinto and I suspect that will be the answer to AppBlaster. I suspect more of this with some Receiver MAM capability as opposed to anything significant external.

3) I also suspect more about Gizmox and mobile Windows apps from XenApp.

4) #2 above will be tied into policy via Netscaler and Receiver ugghh… Expect to hear a lot about Netscaler.

5) ShareFile will be on premise, and may claim they will move towards supporting multiple storage providers to disrupt Box etc. Skydrive perhaps.

6) We will hear more about follow me preferences. I suspect from XenClient to Sharefile, synching to XenDesktop via UPM futures all creating a virtual workspace. Expect GoTo business and new Podio workstyle apps to be positioned as the post PC era way.

7) The we love Microsoft message will continue to be toned down, despite a peace offering with Systems Center.

8) Lot's of stuff about VDI in a box and Dell, yawn…. And we love Cisco to help with plan B because Microsoft is getting madder every day.

9) More marketing about the three P world, Public, Private and Personal cloud.

10) Cloud gateway will get a lot of love to disrupt Horizon.

Allan Harder wrote re: Setting the stage for Citrix Synergy (Make a prediction and you could win a signed book!)
on Mon, May 7 2012 12:58 PM Link To This Comment

Predictions:

1. Citrix continues is close integration with Microsoft by announcing EdgeSight will be replaced with an easier to manage SCCM 2012 plugin without the need for a separate SQL/Reporting Services server.

2. Citrix will announce not that they out-right bought Virtual Computer, but rather increased their investment share which allows them to license NxTop technology for use in XenClient to greatly increase the type of hardware XenClient can support.

3. Merchandising Server will be replaced with a more robust component in CloudGateway that pushes Receiver/Sharefile app/agent to not just Mac and Windows but all devices that run Receiver such as Android and iOS CloudGatewayExpress will have it as well but only be able to push out Receiver to Windows/Macs.

4. XenDesktop 6 will be announced with enhancements including a better management console experience and better handling of GPU resources.

5. CloudGateway Express will be finally ready for production offering stability and an even more consistent experience between differing devices.

6. Citrix will announce a partnership with Microsoft Marketplace which integrates with CloudGateway to control app settings and permissions on Windows phone/tablet devices.

DROCK_IN_NC wrote re: Setting the stage for Citrix Synergy (Make a prediction and you could win a signed book!)
on Mon, May 7 2012 2:49 PM Link To This Comment

I predict that Citrix responds to all the HTML5 clients in some way.. They have to...

appdetective wrote re: Setting the stage for Citrix Synergy (Make a prediction and you could win a signed book!)
on Mon, May 7 2012 8:22 PM Link To This Comment

@allan I doubt they made a small investment. It's a company that was struggling, so my guess cheap to pick up now. That's is the Citrix pattern for many years. Add features, upsell editions and so on. Anyway time will tell, but good progress for XenClient that should have happened years ago. Guess the second the XenServer we can build it guys left it was ok to acquire.

CB_24 wrote re: Setting the stage for Citrix Synergy (Make a prediction and you could win a signed book!)
on Wed, May 9 2012 5:00 PM Link To This Comment

Citrix acquires Virtual Computing?

CB_24 wrote re: Setting the stage for Citrix Synergy (Make a prediction and you could win a signed book!)
on Wed, May 9 2012 5:00 PM Link To This Comment

I predict Citrix acquires Virtual Computing

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