Microsoft's thorny challenge: acknowledge the consumerization of IT is real while not losing face with IT pros - Brian Madden - BrianMadden.com
Brian Madden Logo
Your independent source for desktop virtualization, consumerization, and enterprise mobility management.
Brian Madden's Blog

Past Articles

Microsoft's thorny challenge: acknowledge the consumerization of IT is real while not losing face with IT pros

Written on Oct 12 2012 6,243 views, 1 comment


by Brian Madden

Talk about being stuck between a rock and a hard place! For the past twenty years, Microsoft has provided IT professionals and enterprises with the software they need to manage, control, and lock down their end user computing environment. The consumerization of IT, on the other hand, is pretty much the exact opposite of that. Unfortunately consumerization is taking hold, and most of us agree that the next twenty years of corporate IT aren't going to look anything like the previous twenty.

In addition to this being a challenge for Microsoft in terms of them building products that people want (since users now have a choice), it's also a problem for Microsoft in terms of the message they send to IT pros.

How can Microsoft balance the "you trust us to deliver your enterprise computing needs to control your users" with "today's reality is that no matter what you do, users can still do whatever they want."

The latest example of this wacky dichotomy was seen earlier this week in Microsoft CEO Steve Ballmer's annual open letter to shareholders, partners, customers, and employees.

In the section on "services for the enterprise," the first line talks about the consumerization of IT. "Yay!" I thought, "Microsoft gets it!"

But then it continues, "Enterprise IT departments are tasked with deploying technology that drives the business strategy forward. They decide what solutions will make employees more productive, collaborative and satisfied." (emphasis mine)

Ooooohhhhh….. So close!

The consumerization of IT intrinsically is the fact that enterprise IT departments do NOT decide what solutions will make employees more productive, collaborative, and satisfied. Of course Microsoft can't exactly embrace this since it's tantamount to them saying, "Sorry our software isn't good enough for you to have full control anymore!"

The irony is that it seems that Microsoft is actually making the right moves to address the consumerization trend. (They're not making all the right moves yet, but assuming they release Office for iOS and Android and that they let customers plug their own enterprise clouds into Windows 8, they'll be in really good shape.) So maybe the challenge is just marketing? Is there a way for them to address the fact that end users can do whatever they want without pissing off IT pros who will just blame them?

 
 




Our Books


Comments

Christoph Wegener wrote re: Microsoft's thorny challenge: acknowledge the consumerization of IT is real while not losing face with IT pros
on Fri, Oct 12 2012 7:27 AM Link To This Comment

:)

Really well said!

I got soo many customers, where the IT department just wont understand what's happening to them ....

But then on the other hand, there are those few select customers, that have a really bright CIO and they are generally in a really good shape to face these big new challenges!

One of my favorite sayings comes to my mind these days ver often ..... "How do you eat an elephant!" ...... IT departments have soo much on their plates these days ... and I think they key to successful IT strategy is to make small steps!

(Note: You must be logged in to post a comment.)

If you log in and nothing happens, delete your cookies from BrianMadden.com and try again. Sorry about that, but we had to make a one-time change to the cookie path when we migrated web servers.